1. From the readings as well as outside resources, create a list of advantages and disadvantages to using KPI's. Be sure to explain the advantages and disadvantages. Cite all of your references.2. From the readings and videos, identify at least 5 key performance indicators (KPI’s) that could help your client. Explain how each one will be helpful.3. Think more specifically about your client's marketing strategy. Think of three additional KPI's (non-financial) not mentioned in the module that would be beneficial to you in helping your client measure performance on marketing and/or sales campaigns. Describe why these KPI's could be helpful. 4. How can KPI's be applied to the Design Thinking process?

The first final project for this course is the creation of an informative presentation. The presentation will analyze U.S. interest rate behavior over a 10- to 15-year period during the last 50 years. Through your research, you will examine economic trends and risks, and the impact of monetary policy on interest rates. This presentation will provide an opportunity for you to develop an understanding of interest rate behavior. By analyzing a sufficient period of time, you will identify trends and changes in interest rates and witness the impact that key economic events have on interest rate determination. In doing this, you will develop an appreciation of the relationship between policy targets and market factors, which impact economic activity. The final product will be submitted in Module Three.

In this final project, the case study and final project goes hand-in-hand. Please use the excel spreadsheet to answer case study and to be able to do project. There is also a rubric to go by as well. I Answered some of the questions already, answer those that haven't been answered in red please.