The Internet provides a wonderful opportunity for doing
marketing research and learning about various consumer markets. You are
to prepare a report on the size, location, purchasing power, and market
potential for the 3 largest minority target markets in the country.
Divide your paper into three sections—Hispanic Americans, African
Americans, and Asian Americans. Use the Template provided
for the Minority Research Paper. I would recommend you go to the CC
Library resource page and input key words in the search engine there.
This gives you access to a wide variety of sources for the paper.
It is unlikely that all information tasked below for
each of the 3 minority markets will come from just one source. You may
need to access more than one website for each market in for the assignment. All
of the information below needs to be included in each report. Be sure to cite
all information that is not common knowledge in each minority market's section
of your paper and to provide a bibliography listing all sources used to
complete the paper, at the end of the paper. The assignment must use the
Question and Answer format but can either be a narrative or in outline form.
66 pts from the following:
numbers in the U.S.
of the total U. S. population
- % with
or median income levels
location(s) – metro, states, etc.
that have higher than average purchase for each group
specific products which have above average usage for each
media to use to target each group
15 pts from the following:
- In a
minimum of 2, but no more than 4 paragraphs, evaluate and summarize the
overall business potential of “each” minority market for a national
marketer (P&G, Ford, etc.)
10 pts from the following
use of citations 5 pts
Minimun of 8 pages double space