PLEASE SEE ATTACHMENTS. Overview: For Milestone Three, you will analyze the data provided for your problem using descriptive and inferential statistics. The data sets can be found in the given case study for your final project, Maruti Suzuki India: Defending Market Leadership in the A-Segment, within the Exhibit section. You will explain the meaning of the results of your data analysis in practical terms and consider the ethics of analyzing data to ensure it is fair, objective, and scholarly. Please keep in mind that the following data sets are quantitative: Exhibit 2, Exhibit 3, Exhibit 4, Exhibit 6, Exhibit 7, Exhibit 10 and Exhibit 11. Using all of your research and your data analysis, you will develop the concluding section of your research report: conclusions and recommendations for action. Prompt: After you have collected your data, analyze it using descriptive and inferential statistics. Based on your research and analysis, develop recommendations to address the research problem. Guidelines for Submission: Your milestone must be submitted as a 5- to 7-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and at least three sources cited in APA format

Overstock.comOverstock.com executives had to reinstate earnings for a five-and-a-half-year period, dating back to 2003. Overstock incurred accounting mistakes during that period, which led to a $12.9 million reduction in revenue and a $10.3 million increase in cumulative net loss. CEO Patrick Byrne explained the $14.2 million third-quarter loss to investors this way: “My bad.” This was all due to an overly aggressive CEO and a problematic Oracle ERP rollout that started back in 2005. Overstock had previously used a homegrown system and rushed the Oracle implementation project in order to get the new system live before the fourth quarter of 2005 and the busy shopping season. “Honestly, it didn’t have anything to do with Oracle per se, it was the implementation,” Overstock stated. “We had consultants and we had help, but it was all driven by Overstock. We set the timelines.” The problems with the rushed implementation manifested itself in strange ways. “Some things were going through okay and a lot weren’t,” CEO Patrick Byrne said. “It was just spraying orders. Sometimes customers might not get a ship confirm. Sometimes the order might not flow through the system. Sometimes the order got misrouted.” After the restatement and delivery of the third-quarter financials, The Motley Fool financial Web site named it as one of five stocks in a tailspin.As part of their accounting module upgrade they changed from recording refunds to customers in batches to recording them transaction by transaction. After the implementation, in the instance of some customer refunds, this reduction wasn’t happening, and Overstock didn’t “catch it.” Overstock uses internal “reason codes” that show why various customers get refunds. Under the new system, not all reason codes were automatically recorded; some customer refunds required manual entry in the financial system. Unfortunately, Overstock missed some of the manual customer refunds and, as a result, did not record all that were occurring. Over time, this error built up and, on a cumulative basis, eventually became material. In addition, the company learned that the system failed to “reverse out” shipping revenue for cancelled orders, “and these $2.95 charges also added up over time. Overstock had been under-billing its fulfillment partners for certain costs related to product returns over the past two years, they weren’t recording some customer refunds and we weren’t recouping some costs from partners on some returns. The combined result was that the returns costs looked reasonable. One observer said problems like those cited by Overstock.com can happen on any ERP project without the proper care and planning.” The ERP system will do what you design it to do, which is why we often say it’s very important to spend time on design and mapping. As you can see by these cases, not properly preparing and setting realistic time lines can lead to a disastrous implementation. It only takes one module to be corrupt to affect the entire organization. “Our 1st Commandment is ‘maintain a bullet-proof balance sheet,’ but while the spirit is strong, the flesh made a mistake,” Overstock.com CEO Patrick Byrne said in an October 24 letter to shareholders. “The short version is: when we upgraded our system, we didn’t hook up some of the accounting wiring; however, we thought we had manual fixes in place. We’ve since found that these manual fixes missed a few of the unhooked wires.”QUESTIONS1. Would a rapid SDLC approach have been a better implementation choice for Overstock? Explain.2. Which SDLC phase(s) should not have been rushed? What phase(s) could have corrected Overstock’s errors?3. Even though this project was driven by upper management and had experienced Oracle consultants, it still failed. Where would you put the blame?4. It seemed they used a big bang approach. Would a phased approach have been the better choice? Why? (Motiwalla, 137).

You have chosen a U.S. based company to analyze and turned in an outline. Now it is time to prepare a well-written, 8 – 10-page marketing strategy for your company’s introduction of a new product in the United States utilizing concepts learned in the course as a basis for your analysis.Your marketing strategy must include the following elements:Introduction: Provide here the basic data about the company, including information about the founder, type of business or industry, product lines, market share, and size.Explain the company’s mission, goals, and corporate strategy.Provide a rationale for your new product supported by industry information.Present an overview of your marketing strategy and justify your reasoning.Explain how you will align the 4P’s, 5C’s, and STP to the marketing strategy.Provide short-term and long-term measures to determine the success of the marketing strategy.Your marketing strategy should demonstrate thoughtful consideration of the concepts presented in the course and your ability to analyze and develop an organization’s marketing strategy. It should reflect scholarly writing and cite a minimum of five peer-reviewed sources. Document formatting and source citations should be in conformity with CSU-Global Guidelines for Writing and APA Style.IMPORTANT NOTE: THE COMPANY I DECIDED TO CHOOSE WAS UNDER ARMOUR.