After reading the Course Project Overview, write a two-page project introduction to be presented to management.The 2 page paper should be typed in 12 pt. Times Roman, double-spaced.There should be a third page for your references formatted in APA style. This list will grow as you add references each week.In your own words, summarize the problem in one paragraph.In your own words, summarize the computing environment of the company in one paragraph.Using at least 3 credible sources, research how other companies would approach this problem and report on how they implemented the solution. This should be limited to 3 paragraphs.Summarize your approach to implementing the new solution, be sure to state your budget and estimate roughly how long it will take (this is only an estimating at this point, you will develop a plan later in the course, so be prepared to revisit this estimation later.Please contact your instructor should you have any questions or need clarification. There will be a published grading rubric so you know how your paper will be graded.Please read and re-read the instructions carefully so you include all the requirements in your submitted assignment.

OverviewYou are a regional marketing director of a theme park in the southeastern United States. The chief marketing officer (CMO) of global operations of the theme park group wants you to lead the marketing response to a recent safety incident that has affected the brand globally. You are tasked with designing a phased marketing strategy for reopening all parks in the group while addressing the organizational goals of maximum safety, effective crisis communication, improved customer satisfaction, and increased profit potential.As a first step, you must create a short report for all other regional marketing directors to help them understand the role of marketing in creating and sustaining customers’ brand loyalty, which is necessary for improving long-term customer satisfaction and profit potential.As explained by Aaker and Moorman in Strategic Market Management, brand loyalty is the tendency of customers to purchase products from the same brand over and over again, rather than switching to other choices. Brand loyalty can also be viewed as a “resistance to switching;” it gives a business an edge over its competitors by causing it to be the first choice when a customer makes a spending decision. If a company has a high degree of brand loyalty it can redirect its assets to more impactful spending, including how it allocates those resources towards marketing efforts.PromptReview the memo from the CMO of the organization in the course scenario and write a short report on the role of marketing in creating and sustaining a brand. You will also explain the benefits of customer loyalty to the brand.Specifically, address the following criteria:Explain the role of the four Ps of marketing in creating and sustaining brand.How does product (theme park services) from the four Ps of marketing reassure existing customers and invite new ones? Explain.How can price (entrance ticket, services, and food and beverage costs) from the four Ps of marketing be used to generate new customers and motivate existing ones? Explain.How can place (location and ambience of the parks) from the four Ps of marketing restore and enhance confidence of customers in the brand? Explain.How can promotion (events, outreach programs) from the four Ps of marketing create additional traffic and more engagement? Explain.Explain the benefits of customer loyalty to the brand.Determine the benefits of brand loyalty in reducing marketing cost.Explain how brand loyalty can be used to create a barrier to entry for the new competitors.Explain the how brand loyalty can help overall financial performance.Guidelines for SubmissionSubmit a 2- to 3-page Word document using double spacing, 12-point Times New Roman font, and one-inch margins.Consider content from other parts of the course where appropriate. Use proper citation methods for your discipline when referencing scholarly or popular sources.

This week’s journal article was focused on how information and communication innovation drives change in educational settings. The key focus of the article was how technology-based leadership has driven the digital age.  Also, that the role of technology leadership incorporates with the Technology Acceptance Model (TAM). In this paper, address the following key concepts: Define TAM and the components. Note how TAM is impacting educational settings. Give an overview of the case study presented and the findings. Be sure to use the UC Library for scholarly research. Google Scholar is also a great source for research.  Please be sure that journal articles are peer-reviewed and are published within the last five years.