Assignment 2: Expanding Your Business

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Business Finance

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Assignment 2: Expanding Your Business
Due Week 8 and worth 240 points

Referring to the same business you either started or purchased in the first assignment, write a 6-8 page paper in which you:

  1. Outline a financial plan for your small business.
  2. Develop a guerrilla marketing strategy for your small business.
  3. Discuss the most appropriate location for a second store (an actual street address). Explain your reasoning.
  4. Outline a plan for securing sources of debt financing for your second store.
  5. Include at least two (2) references outside the textbook.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

  • Describe and analyze the necessary activities and key decisions to start a small business.
  • Analyze the key financial management considerations in operating a small business.
  • Develop a guerrilla marketing strategy for a small business.
  • Analyze the role of pricing, credit, and equity financing in defining a business strategy.
  • Use technology and information resources to research issues in small business management.
  • Write clearly and concisely about small business management using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills.

Week 8 Rubric.html 

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Points: 240 Assignment 2: Expanding Your Business Meets Unacceptable Minimum Fair Proficient Exemplary Criteria Below 60% F Expectations 70-79% C 80-89% B 90-100% A 60-69% D 1. Outline a financial Did not submit Insufficiently Partially Satisfactorily Thoroughly plan for your small or incompletely outlined a outlined a outlined a outlined a business. outlined a financial plan financial plan financial plan financial plan Weight: 20% financial plan for for your small for your small for your small for your small your small business. business. business. business. business. 2. Develop a Did not submit Insufficiently Partially Satisfactorily Thoroughly guerrilla marketing or incompletely developed a developed a developed a developed a strategy for your developed a guerrilla guerrilla guerrilla guerrilla small business. guerrilla marketing marketing marketing marketing Weight: 25% marketing strategy for strategy for strategy for strategy for strategy for your your small your small your small your small small business. business. business. business. business. 3. Discuss the most Did not submit Insufficiently Partially Satisfactorily Thoroughly appropriate location or incompletely discussed the discussed the discussed the discussed the for a second store discussed the most most most most (an actual street most appropriate appropriate appropriate appropriate appropriate address). Explain location for a location for a location for a location for a location for a your reasoning. second store (an second store second store second store second store Weight: 20% actual street (an actual (an actual street (an actual (an actual address). Did not street address). address). street address). street address). explain your Insufficiently Partially Satisfactorily Thoroughly reasoning. explained your explained your explained your explained your reasoning. reasoning. reasoning. reasoning. 4. Outline a plan for Did not submit Insufficiently Partially Satisfactorily Thoroughly securing sources of or incompletely outlined a plan outlined a plan outlined a plan outlined a plan debt financing for outlined a plan for securing for securing for securing for securing your second store. for securing sources of debt sources of debt sources of sources of debt Weight: 20% sources of debt financing for financing for debt financing financing for financing for your second your second for your your second your second store. store. second store. store. store. 5. Two (2) No references Does not meet Does not meet Meets number Exceeds references outside provided the required the required of required number of the textbook number of number of references; all required Weight: 5% references; all references; references references; all references some high quality references poor quality references poor choices. high quality choices. quality choices. choices. 6. Clarity, writing More than 8 7-8 errors 5-6 errors 3-4 errors 0-2 errors mechanics, and errors present present present present present formatting requirements. Weight: 10%
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