Comprehensive Marketing Plan.. must follow the template exactly for cable tv good news station.
This is for marketing
management! The product/service being marketed is a new television station on
cable that only has good news stories as opposed to all the bad news on CNN and
Fox and the other news channels. I need a comprehensive strategic marketing
plan from the ground up as follows:
entails development of a comprehensive strategic marketing plan for a new
product or service that is ready to “go to market”. A Project Template is
provided that allows you to organize your work in increments and see how the
sections come together to produce a comprehensive plan.
requires application of concepts learned to build a strategic marketing plan
for a new product or service that is ready to “go to market”. You will not be
allowed to mimic plans or ideas from larger or already "in-place"
campaigns. You must develop the business concept in its entirety.
Describe the new product or service.
Discuss the qualities that make this product/service new to the
marketplace and the rationale for your decision to pursue the concept. Be sure
to pick a product or service that is ready to market. If you are developing a
new product, assume that the development phase is over and you are ready to
launch the product into the marketplace.
Create a Mission
Statement. State your short-term MARKETING objectives (one year). Assume that
the product/service is ready to launch at the beginning of the year (planning
and testing have been completed).
Marketing objectives include goals for sales, profits, market
share (as examples)
Objectives need to be quantifiable. Use the SMART acronym -
simple, measurable, achievable, relevant, and time-specific - in formulating
your objectives. An objective with a 100% goal is not acceptable
target market. Provide a specific demographic profile and rationale for this
decision. Another source that may help you: The US Census Bureau's American
Fact Finder. Consider the size of the market and its purchasing power. Research
is required to back-up your selection and to provide statistics to show that it
is a viable market.
competition. Who are they? Who are the biggest players? How large is the
market? What are the trends/forecasts in the industry? How does your
product/service fit in? Hoover's Pro in the Library is a good tool for this
Just act like you are marketing this brand new good news tv cable station. From the ground up! What I mean about good news is it's a news station but only runs uplifting, positive, heroic type stories as opposed to the major news stations like CNN and FOX that runs bad news stories. Act like you are the one creating it.. and go from there using the template for It I gave here. Make sure everything in the rubic grading area is covered in the paper. Thank you.