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Take inventory of the number of advertising messages that you see or hear in a single day. How
many did you count, how many do you remember vividly, and what were some of the more
unusual places in which you found advertising?
1. Take inventory of the number of advertising messages that you see or hear in a single day.
How many did you count, how many do you remember vividly, and what were some of the more
unusual places in which you found advertising?
2. Write a critique of an ad using the following guidelines:
a. Does the ad gain your attention without confusing you? Does it stand out?
b. Does the ad show empathy with the target audience? Is the target clearly defined? Is there a
sense of involvement – that is, does the ad make you exclaim, “That's me they're talking about”?
c. Does the ad clearly communicate the key benefits? Is there a reason to consider purchase,
whether rational or emotional, overt or implied? If implied, is it clear enough?
d. Does the ad use a memorable device to make you remember something important? Is there a
line or phrase in the copy that is especially outstanding?
e. Does the ad make you feel positive about the product, the ad, the manufacturer, and yourself?
1. Take inventory of the number of advertising messages that you see or hear in a single day.
How many did you count, how many do you remember vividly, and what were some of the more
unusual places in which you found advertising?
2. Write a critique of an ad using the following guidelines:
a. Does the ad gain your attention without confusing you? Does it stand out?
b. Does the ad show empathy with the target audience? Is the target clearly defined? Is there a
sense of involvement – that is, does the ad make you exclaim, “That's me they're talking about”?
c. Does the ad clearly communicate the key benefits? Is there a reason to consider purchase,
whether rational or emotional, overt or implied? If implied, is it clear enough?
d. Does the ad use a memorable device to make you remember something important? Is there a
line or phrase in the copy that is especially outstanding?
e. Does the ad make you feel positive about the product, the ad, the manufacturer, and yourself?
1. Take inventory of the number of advertising messages that you see or hear in a single day.
How many did you count, how many do you remember vividly, and what were some of the more
unusual places in which you found advertising?
2. Write a critique of an ad using the following guidelines:
a. Does the ad gain your attention without confusing you? Does it stand out?
b. Does the ad show empathy with the target audience? Is the target clearly defined? Is there a
sense of involvement – that is, does the ad make you exclaim. "That's me they're talking about"?
c. Does the ad clearly communicate the key benefits? Is there a reason to consider purchase,
whether rational or emotional, overt or implied? Ifimplied, is it clear enough?
d. Does the ad use a memorable device to make you remember something important? Is there a
line or phrase in the copy that is especially outstanding?
e. Does the ad make you feel positive about the product, the ad, the manufacturer, and yourself?
1. Take inventory of the number of advertising messages that you see or hear in a single day.
How many did you count, how many do you remember vividly, and what were some of the more
unusual places in which you found advertising?
2. Write a critique of an ad using the following guidelines:
a. Does the ad gain your attention without confusing you? Does it stand out?
b. Does the ad show empathy with the target audience? Is the target clearly defined? Is there a
sense of involvement – that is, does the ad make you exclaim. "That's me they're talking about"?
c. Does the ad clearly communicate the key benefits? Is there a reason to consider purchase,
whether rational or emotional, overt or implied? Ifimplied, is it clear enough?
d. Does the ad use a memorable device to make you remember something important? Is there a
line or phrase in the copy that is especially outstanding?
e. Does the ad make you feel positive about the product, the ad, the manufacturer, and yourself?
1. Take inventory of the number of advertising messages that you see or hear in a single day.
How many did you count, how many do you remember vividly, and what were some of the more
unusual places in which you found advertising?
2. Write a critique of an ad using the following guidelines:
a. Does the ad gain your attention without confusing you? Does it stand out?
b. Does the ad show empathy with the target audience? Is the target clearly defined? Is there a
sense of involvement – that is, does the ad make you exclaim. "That's me they're talking about"?
c. Does the ad clearly communicate the key benefits? Is there a reason to consider purchase,
whether rational or emotional, overt or implied? Ifimplied, is it clear enough?
d. Does the ad use a memorable device to make you remember something important? Is there a
line or phrase in the copy that is especially outstanding?
e. Does the ad make you feel positive about the product, the ad, the manufacturer, and yourself?