Communcations response second

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1. Think of your favorite brand and make a list of its identity elements. What is the brand's name? What does the logo look like? Can you remember the tagline used in marketing? Are there specific colors associated with the band? Does the brand use sound as one of its identity elements? a. Now think about the same brand’s image: what do you perceive when you see any of the brand’s identity elements? b. Do you know if the brand generally has a positive, neutral, or negative reputation? 2. Perform a brand identity audit: choose a brand and then gather as many items – or pictures of items - as you can find that include the identity elements. Once you have the items and pictures, spread them out and see if the elements are used consistently or inconsistently. What are the benefits of consistency? What are the problems with inconsistency? If the elements are used inconsistently, what could the brand do to fix the problem? 1. Think of your favorite brand and make a list of its identity elements. What is the brand's name? What does the logo look like? Can you remember the tagline used in marketing? Are there specific colors associated with the band? Does the brand use sound as one of its identity elements? a. Now think about the same brand's image: what do you perceive when you see any of the brand's identity elements? b. Do you know if the brand generally has a positive, neutral, or negative reputation? 2. Perform a brand identity audit: choose a brand and then gather as many items - or pictures of items - as you can find that include the identity elements. Once you have the items and pictures, spread them out and see if the elements are used consistently or inconsistently. What are the benefits of consistency? What are the problems with inconsistency? If the elements are used inconsistently, what could the brand do to fix the problem?
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