MARKETING i need help

timer Asked: Sep 23rd, 2014

Question description

After Reading the section in Chapter 5 on international values and the Hofstede dimensions, and after reviewing information on individual behavior from Chapters 1–4, select one country other than the United States (U.S.). Then research the Kaplan library or the Internet to find additional information on that country. In your Microsoft PowerPoint® presentation address the following:


  1. Describe the impact of individual behavior on business outcomes.

    In other words, how do individual attributes like personality, values, emotions and cultural differences (see Hofstede’s dimensions) impact businesses? How might those things positively or negatively impact outcomes and the achievement of goals?

  2. What do managers need to do differently when communicating with employees from the country you selected as opposed to U.S. employees?
  3. Discuss how managers can use their understanding of differences in values and behavior to communicate more effectively with employees from another culture.
  4. Create a 10-slide Microsoft PowerPoint presentation (not including a title and reference slide).

Directions for submitting your Assignment: When you are ready, save your Microsoft® PowerPoint® to a file you will remember and then submit it to the Unit 4 Assignment Dropbox before the end of the unit.

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