AW PhotographyYou are a new attorney, and your client, Amy Watson, is looking for legal recommendations to support her in understanding her rights and responsibilities as a photographer and as a business owner.She would like to use her photographs on her website to showcase her work, but she feels nervous about potentially violating copyright and intellectual property laws. She also wants to make sure she does not violate employee rights if there is an employee who does not want their photograph online. When Amy comes into your office, she brings a copy of her contract with Firm X that was drafted by another attorney she had been working with previously. Below is an excerpt from Amy’s contract with Firm X.COPYRIGHT AGREEMENTThe photographs produced by AW Photography are protected by federal copyright law (all rights reserved). If the client purchased an image DVD, the DVD purchase entitles the client to use the photographs on social media and websites as long as the images remain unaltered and textual credit is explicitly given to AW Photography. AW Photography maintains the right to its photographs, the company website, and social media sites to promote its business.REPRODUCTIONThe photographs taken are individual property of AW Photography. Photographs may not be reproduced in any form, or sold without prior explicit written permission from AW Photography.Future ConsiderationsCurrently, Amy operates her business as a sole proprietorship. She is the owner and has no employees. However, due to the growth of her business, her vision for the future includes potentially hiring someone to help manage day-to-day operations including scheduling, website maintenance, keeping of financial information, and oversight of potential future employees. In addition, she would like to hire two or three photographers so that she can book more photography sessions. Before she moves forward with her growth strategy, she is wondering if her new manager should actually be a business partner, and if her business should operate as a partnership instead of a sole proprietorship.Amy would like your legal support with business applications as she considers moving her company forward. She travels widely for her business and has recognized a market demand for reasonably priced portrait and event photography. She is typically booked over a year in advance. She believes that there is a good business opportunity to either partner with other photography businesses or open other studios and hire studio managers to run those.DirectionsLegal Contracts: Amy asked that you explain the elements of the legal contract. Describe basic elements that should be included in the contract for informing involved parties about legal issues and expectations.Explain the purpose of the contract for informing involved parties about legal issues and expectations. Include the following in your response:Does the current contract allow public use of the photographs? For example, could Amy post the photographs on her website for promotional purposes? Explain elements of the contract and describe their legal implications.Intellectual Property and Copyright: Amy would like you to explain what she, as a commercial photographer, needs to know about intellectual property and copyright law.Discuss the impacts and applications of intellectual property and copyright in business situations, differentiating between commercial and personal use.Describe how Amy may legally use the photographs taken for Firm X. For example, may she use them for commercial and personal use, such as on social media?Describe how Firm X may legally use the photographs that Amy took. For example, may it use them for commercial use? And may employees use them for personal use, such as on social media?Business Applications: Amy’s photography business has been growing, and she is considering making changes. She has operated under a sole proprietorship but now wants to organize as another entity and hire additional employees. Amy has asked for your suggestions about an appropriate business entity to consider. Include the following to support her in making this decision:Define the following business entities: partnership, corporation, and limited liability company. Based on this, make a suggestion for the best type of entity for Amy, detailing why this would be a good choice. Discuss partnership as a business entity versus sole proprietorship for informing current business implications as a sole proprietor and potential business implications of a partnership.Discuss the basic employment laws—including OSHA, FLSA, and privacy laws—that Amy should be aware of as she considers hiring her own employees.Describe how privacy laws impact Amy and her employees’ use of photographs taken for business clients.What to SubmitEvery project has a deliverable or deliverables, which are the files that must be submitted before your project can be assessed. For this project, you must submit the following:Legal RecommendationsFor this project, you will write legal recommendations for your client that address current concerns and support her with answers to business law questions. Your legal recommendations should be 3 to 5 pages in length.Reference List For each source that you cite, you need to include the author’s name, the publication year, the title of the source, and the location of the source in a References section at the end of your work.Be sure to include the following header when you submit your legal memo:TO: Amy WatsonFROM: <Your Name>DATE: <Date submitted>RE: AW Photography Responsethank you!

BUS 430: Operations Management:DISCUSSION 1:"Evaluate an Experience" Please respond to the following:Analyze the importance of production planning and scheduling within an organization. Evaluate a bad experience you have had with an appointment from the perspectives of the customer (you) and the organization with regard to inefficient planning and scheduling.Analyze the experience you provided from a process perspective. Suggest ways the schedules could have been designed to be more efficient and effective.DISCUSSION 2:"Cost of Quality" Please respond to the following:Select two fast food restaurants and evaluate them in terms of service quality. Suggest ways to improve the service quality.Evaluate the two fast-food restaurants in terms of the “Seven QC tools” discussed in Chapter 15. Determine the top three QC tools that tend to be most valuable to business owners. Explain your rationale.DISCUSSION 3:"Lean Operating Systems" Please respond to the following:Compare and contrast the lean service system found within Southwest Airlines to a full-service airline such as United Airlines, British Airways, and other large carriers in terms of cabin service, boarding process, baggage handling, and service encounters.Recommend ways for the airline carriers to improve their lean operation systems in terms of speed and quality while reducing waste and costs. Explain your rationale.

Respond to the following in a minimum of 175 words: Understanding the mind of the consumer is important when developing a marketing strategy. Why is it important to understand how attitudes are formed and changed through motivation and emotion? How can understanding the attitudes help you when creating a marketing strategy? Part 2. respond to these 2 in a couple sentences. 1. it is very important to understand the mind of the consumer when developing a marketing strategy, because, consumers mind or behaviour is governed by their attitude, emotions and motivation. If these elements are recognised it will be very effective to formulate a strategy that Influence the customers to buy the offerings. A marketer need to know how the attitudes are formed and changed through motivation, so that he try to pitch the Product with all the necessary information and motivate the employees by promoting it in a way that attracts them and make them connect with it.Understanding the attitude helps in identifying how a customer think about a product, what past experience has affected his perception, and why he or she has negative/positive response towards some products. By these factors a marketer can come up with better marketing strategies which can impact the customers segmented and targeted and are put under research to know their buying habits and behavior. Once you’ve conducted your research, invest the time and energy to read and reread the verbatim responses of each respondent. In doing so, look for overt or implicit patterns. Remember, search for what went unsaid in these interviews as diligently as you focus on what was said.2. It is important for a company to understand how attitudes are formed and changed through motivation and emotion so they can develop an effective market strategy. The book states ways you can change attitudes by focusing on the cognitive component. There are four basic marketing strategies and those are change beliefs, shift importance, add beliefs, and change ideal. These marketing strategies are used for altering the cognitive structure of a consumer's attitude. Change belief is a strategy that involves shifting beliefs about the performance of the brand on one or more attributes. The book also states that marketers typically have a greater risk of success when they change the total brand attitude by targeting weaker brand beliefs that are more vulnerable to persuasion attempts. Shift importance is when marketers often try to convince consumers that those attributes on which their brands are strong is the most important. Add beliefs is an approach to change the cognitive component of an attitude is to add new beliefs to the consumer's belief structure. The last strategy is change ideal this is when you change the perceptions of the brand or situation.