Unformatted Attachment Preview
This spreadsheet supports the SUDENT analysis of the case "Flinder Valves
and Controls Inc." (Case 43).
September 15, 2008
Copyright © 2008 by the University of Virginia Darden School Foundation. All rights reserved.
Exhibit 1
FLINDER VALVES AND CONTROLS INC.
Balance Sheet as of December 31, 2007 for Flinder Valves and Controls Inc.
(dollars in thousands)
Assets
Cash
U.S. Treasury tax notes and other Treasury obligations
Due from U.S. government
Accounts receivable net
Inventories, at lower of cost or market
Other current assets
Total current assets
Investments
Land
Buildings
Equipment
Less: allowance for depreciation
Total plant, property, and equipment—gross
Construction in process
Total plant, property, and equipment—net*
Patents
Cash value of life insurance
Deferred assets
Total assets
Liabilities and Stockholders’ Equity
Accounts payable
Wages and salaries accrued
Employees’ pension cost accrued
Tax accrued
Dividends payable
Provision for federal income tax
Total current liabilities
Deferred federal income tax
Common stock at par (shares authorized and outstanding
2,440,000 shares)
Capital surplus
Earned surplus
Total equity
Total liabilities and stockholders’ equity
$1,884
9,328
868
2,316
6,888
116
$21,400
1,768
92
6,240
18,904
7,056
18,180
88
18,268
156
376
156
42,124
2,016
504
208
72
560
1,200
4,560
800
1,220
7,180
28,364
36,764
42,124
* Equivalent land in the area had a market value of $320,000, and the building
had an estimated market worth of $16,800,000. Equipment had a replacement
cost of approximately $24,000,000 but a market value of about $16,000,000
in an orderly liquidation.
Exhibit 2
FLINDER VALVES AND CONTROLS INC.
Summary of Earnings and Dividends for Flinder Valves and Controls Inc.
(dollars in thousands)
Sales
Cost of goods sold
Gross profit general,
Selling,
administrative
Other income—net
Income before taxes
Taxes
Net income
and
Cash dividends
Depreciation
Capital expenditures
Working capital needs
Ratio analysis
Sales
Cost of goods sold
Gross profit general,
Selling,
administrative
Other income—net
Income before federal taxes
Net income
and
2003
$36,312
25,924
10,388
2,020
92
8,460
3,276
5,184
2004
$34,984
24,200
10,784
2,100
572
9,256
3,981
5,275
2005
$35,252
24,300
10,952
2,252
108
8,808
3,620
5,188
2006
$45,116
31,580
13,536
2,628
72
10,980
4,721
6,259
2007
$49,364
37,044
12,320
2,936
228
9,612
4,037
5,575
1,680
784
1,486
1,899
2,008
924
1,826
3,492
2,016
1,088
2,011
-1,200
2,304
1,280
2,213
4,289
2,304
1,508
2,433
4,757
100.0
71.4
28.6
5.6
0.3
23.3
14.3
100.0
69.2
30.8
6.0
1.6
26.5
15.1
100.0
68.9
31.1
6.4
0.3
25.0
14.7
100.0
70.0
30.0
5.8
0.2
24.3
13.9
100.0
75.0
25.0
5.9
0.5
19.5
11.3
(Unaudited)
Three months ended 3/30
2007
2008
$11,728
$14,162
8,730
10,190
2,998
3,972
668
896
14
198
2,344
3,274
1,009
1,391
1,335
1,883
576
364
580
1,130
100.0
74.4
25.6
5.7
0.1
20.0
11.4
753
394
640
1,365
100.0
72.0
28.0
6.3
1.4
23.1
13.3
Exhibit 3
FLINDER VALVES AND CONTROLS INC.
Consolidated Balance Sheet for RSE International as of December 31, 2007
(dollars in thousands except per-share figures)
Assets
Cash
U.S. government securities, at cost
Trade accounts receivable
Inventories, at lower of cost or market
Prepaid taxes and insurance
Total current assets
Investment in wholly-owned Canadian subsidiary
Investment in supplier corporation
Cash value of life insurance
Miscellaneous assets
Property, plant, and equipment, at cost:
Buildings, machinery, equipment
Less: allowances for depreciation and amortization
Property, plant, and equipment—net
Land
Property, plant, equipment, and land—net
Patents, at cost, less amortization
Total assets
Liabilities and Stockholders’ Equity
Notes payable to bank
Accounts payable and accrued expenses
Payrolls and other compensation
Taxes other than taxes on income
Provision for federal taxes on income refund, estimated
Current maturities of long-term debt
Total current liabilities
$46,480
117,260
241,760
179,601
2,120
587,221
158,080
104,000
3,920
2,160
671,402
260,001
411,402
22,082
433,484
1,120
$1,289,985
$5,795
90,512
38,399
3,052
32,662
30,900
201,320
Note payable to bank1
Deferred federal income taxes
2 % cumulative convertible preferred stock, $20 par,
119,100
29,668
27,783
1,389,160 shares outstanding2
Common stock, $2 par; 96,000,000 shares authorized;
62,694,361 shares issued
125,389
Capital surplus3
Retained earnings
Total equity
21,904
764,821
939,897
Total liabilities and stockholders’ equity
$1,289,985
1
$150,000,000 note, payable semiannually beginning June 30, 2008; $30,900,000 due within
one year, shown in current liabilities. One covenant required the company not to pay cash
dividends, except on preferred stock, or to make other distribution on its shares or acquire any
stock, after December 31, 1999, in excess of net earnings after that date.
2
Issued in January 2007; convertible at rate of 1.24 common share to one preferred share;
redeemable beginning in 2012; sinking fund beginning in 2016.
3
Resulting principally from the excess of par value of 827,800 shares of preferred stock over
the pay value of common share issues in conversion in 2007.
Exhibit 4
FLINDER VALVES AND CONTROLS INC.
Summary of Consolidated Earnings and Dividends for RSE International
(dollars in thousands)
Net sales
Cost of products sold
Gross profit
Selling, general, and administrative
Earnings before federal income taxes
Tax expense
Net earnings
Depreciation
Cash dividends declared
2003
$1,623,963
1,271,563
352,400
58,463
293,937
126,393
167,544
2004
$1,477,402
1,180,444
296,958
69,438
227,520
95,558
131,962
2005
$1,498,645
1,140,469
358,176
74,932
283,244
116,130
167,114
2006
$1,980,801
1,642,084
338,717
87,155
251,562
101,883
149,679
2007
$2,187,208
1,793,511
393,697
120,296
273,401
109,360
164,041
19,160
85,754
20,000
77,052
21,480
53,116
24,200
77,340
26,800
92,238
Exhibit 5
FLINDER VALVES AND CONTROLS INC.
Forecast Financial Statements for RSE International
for the Years Ending December 31, 2007–12
(dollars in thousands except per-share figures)
Actual
Projected
2007
2008
2009
2010
2011
2012
$2,187,208 $2,329,373 $2,480,785 $2,642,037 $2,813,769 $2,996,658
1,793,510
1,920,085
2,064,243
2,216,470
2,367,290
2,537,259
393,698
409,288
416,542
425,567
446,479
459,399
120,296
129,786
139,481
151,027
161,315
169,826
273,402
279,502
277,061
274,540
285,164
289,573
109,361
111,801
110,824
109,816
114,066
115,829
164,041
167,701
166,237
164,724
171,098
173,744
Sales
Cost of goods sold
Gross profit
Selling, general, and admin.
Income before tax
Tax expense
Net income
Cash dividends
Depreciation
Net PPE
Net working capital
Earnings per share1
Divs. per share common stock
Div. per share preferred stock
1
2
1
2
92,238
102,082
108,714
115,779
125,185
133,313
26,800
389,321
422,597
27,950
426,522
447,956
29,770
459,404
486,428
31,700
498,497
528,407
33,170
541,109
574,238
35,960
587,580
624,303
$2.62
$2.60
$2.58
$2.56
$2.66
$2.70
$1.42
$1.58
$1.69
$1.80
$1.94
$2.07
$0.40
62,694,361 common shares in 2007. Thereafter, 64,416,919 shares reflecting conversion of the preferred stock.
1,389,160 preferred shares in 2007. Conversion into 1,722,558 shares of common stock assumed in 2008.
Exhibit 6
FLINDER VALVES AND CONTROLS INC.
Market Prices of Flinder Valves and RSE International Corporation
2003
2004
2005
Flinder Valves and Controls
Common Stock
High
Low
Close
$16.25
$8.75 $15.00
24.75
14.00
22.63
25.00
20.00
22.25
RSE International Corporation
Common Stock
Preferred Stock
High
Low
Close
High
Low
$12.31 $10.05 $11.88
14.36
11.77
13.16
12.81
9.27
11.13
2006 Quarter Ended:
March 31
June 30
September 30
December 31
24.38
22.75
22.75
24.36
20.75
20.38
20.38
20.13
21.50
21.00
21.50
21.00
14.13
13.69
12.83
12.39
12.83
12.04
10.48
11.26
13.95
11.78
11.26
11.87
2007 Quarter Ended:
March 31
June 30
September 30
December 31
23.50
23.63
22.75
30.00
20.00
19.88
20.00
22.25
21.75
22.00
22.50
28.50
11.60
11.60
13.61
17.01
10.20
10.90
11.13
13.30
10.67
10.90
13.61
16.78
13.61
13.15
14.22
17.32
12.21
12.04
12.37
13.77
2008 Quarter Ended:
March 31
32.13
26.00
31.50
20.73
15.08
20.69
17.32
13.98
$39.75
$38.90
$39.75
$22.58
$18.30
$21.98
$17.63
$15.35
May 1, 2008
Exhibit 7
FLINDER VALVES AND CONTROLS INC.
Market Information on Firms in the Industrial Machinery Sector
Cascade Corp.
Manufactures loading engagement devices
Curtiss-Wright Corporation
Manufactures highly engineered, advanced technologies
that perform critical functions
Flowserve Corp.
Makes, designs, and markets fluid handling
equipment (pumps, valves, and mechanical seals)
Gardner Denver
Manufacturers stationary air compressors, vacuum
products, and blowers
Idex Corp.
Manufactures a wide range of pumps and machinery
products
Roper Inds.
Manufacturers energy systems and controls, imaging
equipment, and radio frequency products
Tecumseh Products
Manufactures compressors, condensers, and pumps
Watts Industries
Manufactures and sells and extensive line of valves
for the plumbing and heating and water quality markets
NMF = not meaningful figure.
Source: Value Line Investment Survey, April 25, 2008.
Expected
Growth
Dividend Rate
Yield
to 2010 Debt/Capital
Price/
Earnings
Ratio
Beta
10.5
0.95
1.7%
5.1%
29%
17.2
1.0
0.7
12.3
36%
20.8
1.3
1.0
27.0
30%
10.9
1.3
Nil
NMF
19%
16.1
1.05
1.5
10.8
22%
19.7
1.2
0.5
10.8
29%
38.2
1.05
Nil
NMF
8%
15
1.3
1.5
8.4
32%
Exhibit 8
FLINDER VALVES AND CONTROLS INC.
Information on Selected Recent Related Mergers
Effective Date
5/25/2006
6/26/2006
9/20/2006
11/10/2006
12/8/2006
4/11/2007
6/22/2007
7/31/2007
12/3/2007
12/20/2007
2/6/2008
6/5/2008
Acquirer
Business
Target
Business
Armor Holdings Inc.
Bouygues S.A.
Boeing Co.
Daikin Industries Ltd.
Oshkosh Truck Corp.
Rank Group Ltd.
Meggitt PLC
BAE Systems Inc.
Carlyle Group LLC
ITT Corp.
London Acquisition BV
Ingersoll-Rand Co Ltd.
Law enforcement equip
Construction
Aircraft
Air conditioning sys
Heavy duty trucks
Investment holding co
Aerospace/defense system
Electronic systems
Private equity firm
Pumps/valves
Investment holding co
Industrial machinery/equip
Stewart & Stevenson
Alstom SA
Aviall Inc
OYL Industries Bhd
JLG Industries Inc
SIG Holding AG
K&F Industries Holdings
Armor Holdings Inc
Sequa Corp
EDO Corp
Stork NV
Trane Inc
Turbine-driven products
Power generation equip
Vehicle parts
Airconditioners
Excavators/telehandlers
Packaging/plastics machinery
Aircraft braking systems
Law enforcement equip
Aircraft engine component
Electn system products
Components
Airconditioners
Exhibit 8 (Continued)
FLINDER VALVES AND CONTROLS INC.
Information on Selected Recent Related Mergers
Acquirer
Target
Armor Holdings Inc.
Bouygues S.A.
Boeing Co.
Daikin Industries Ltd.
Oshkosh Truck Corp.
Rank Group Ltd.
Meggitt PLC
BAE Systems Inc.
Carlyle Group LLC
ITT Corp
London Acquisition BV
Ingersoll-Rand Co. Ltd.
Stewart & Stevenson
Alstom S.A.
Aviall Inc.
OYL Industries Bhd
JLG Industries Inc.
SIG Holding AG
K&F Industries Holdings
Armor Holdings Inc.
Sequa Corp.
EDO Corp.
Stork NV
Trane Inc.
Transaction
Size ($mm)
Target Net
Sales Last 12
Months ($mm)
Equity Value/
Target Net
Income
1,123
2,467
2,057
1,152
3,252
2,314
1,802
4,328
2,007
1,678
2,347
9,751
726
17,679
1,371
1,581
2,289
1,418
424
2,805
2,181
945
2,153
8,328
65.3
nmf
28.9
27.6
20.5
38.6
20.3
30.5
34.4
86.8
17.1
21.2
Enterprise
Enterprise Value/ Target
Enterprise
Value/ Target
Operating Value/ Target
Net Sales
Income
Cash Flow
1.12
1.48
1.53
1.41
1.30
1.56
4.26
1.71
1.25
1.99
0.02
1.39
33.1
77.9
18.7
21.5
11.9
64.8
13.1
17.1
20.6
34.0
na
14.9
23.7
22.5
14.9
16.8
10.7
14.2
10.8
14.3
12.5
23.9
na
11.6
Premium 4
Weeks Prior to
Announcement
Date (%)
40.6
-1.2
27.2
19.4
52.3
19.3
13.5
29.3
63.3
40.5
35.2
na
Exhibit 9
FLINDER VALVES AND CONTROLS INC.
Capital Market Interest Rates and Stock Price Indexes
(averages per annum, except April 2008 which offers closing values for April 25, 2008)
2006
2007
April 2008
U.S. Treasury Yields
3-month bills
30-year bonds
4.70%
5.00%
4.40%
4.91%
1.28%
4.52%
Corporate Bond Yields by
Aaa
Aa
A
Baa
5.59%
5.80%
6.06%
6.48%
5.56%
5.90%
6.09%
6.48%
5.58%
5.96%
6.32%
6.98%
Stock Market
S&P 500 Index
Price/earnings ratio
1,418
17.7×
1,468
18.3×
1,398
17.4×
Industrial Machinery Stocks
Price/earnings ratio
Dividend yield
13.9×
1.4%
14.0×
1.4%
Historical return premium of equity over government debt (1926-2007)
Geometric average
5.5%
Arithmetic average
7.2%
Data Source: Value Line Investment Survey, 25 April 2008; Federal Reserve Bulletin; Compustat
Exhibit 10
FLINDER VALVES AND CONTROLS INC.
Forecast of Financial Statements for Flinders Control and Valve
for Years Ending December 31, 2008–12
(dollars in thousands)
Sales
Cost of goods sold
Gross profit general,
Selling,
administrative
Other income—net
Income before taxes
Taxes
Net income
Depreciation
Net PPE
Net working capital
and
Actual
2007
$49,364
37,044
12,320
2,936
228
9,612
4,037
$5,575
2008
$59,600
43,816
15,784
3,612
240
12,412
4,965
$7,447
2009
$66,000
48,750
17,250
4,124
264
13,390
5,356
$8,034
$1,508
$1,660
$1,828
$18,268
$16,840
$22,056
$20,331
$24,424
$22,515
Projected
2010
$73,200
54,104
19,096
4,564
288
14,820
5,928
$8,892
2011
$81,200
59,958
21,242
5,052
320
16,510
6,604
$9,906
2012
$90,000
66,200
23,800
5,692
352
18,460
7,384
$11,076
$2,012
$2,212
$2,432
$27,088
$24,971
$30,049
$27,700
$33,306
$30,702
Appendix 1
FLINDER VALVES AND CONTROLS INC.
Confidential Supplementary Information for Management of Flinder Valves and Controls
As Bill Flinder neared retirement, the idea of selling FVC to a bigger firm seemed almost
necessary. He had a good top-management team, but he didn’t think any one of them could step in and
run the show alone. He found stability in the RSE International combination that was worth something to
him. In the increasingly global market place with more costly development, FVC needed a deep-pocketed
partner to expand and to bankroll more research. Flinder believed that the company would also benefit
from gaining access to a large marketing and distribution network. As the company continued to grow, it
would need to gain production know-how for high-volume manufacturing. Flinder Valves did not have
this kind of expertise. Finally, there had been an increasing trend of consolidation in Flinder Valves’
industry over the last year. Flinder feared that without a well-financed partner, the company would be
swamped by competition. He was intrigued with the possibility that Flinder Valves might be more fully
valued if it were part of a larger, more diversified enterprise. Thus, when the merger opportunity with
RSE International Corporation came along in 2007, Flinder determined to make it work as best as he
could.
Flinder believed that FVC had alternatives to this deal. Rockheed-Marlin Corporation, a large
defense contractor (or any of a number of others), might be induced to make an offer for Flinder Valves,
though Flinder preferred RSE International Corporation as a merger partner. FVC and RSE might
establish a joint venture of some sort, though Flinder suspected that joint ventures faced the same kinds of
integration problems as did acquisitions; as a result, he thought joint ventures were an inferior alternative.
FVC could move forward alone, but that would require raising large sums of new debt and equity to
finance the rapid expansion of the firm’s “widening gyre” program. Flinder was concerned that he might
lose voting control of the firm regardless. It seemed to him that doing a deal with a known and friendly
partner today would prepare the way for an orderly transition for himself and the firm.
Flinder expected the merger to generate significant cost gains. RSE’s greater purchasing power
would lower the cost of materials and components for FVC. RSE’s new resource-management system
could be expected to reduce FVC’s in-process costs. Estimates from FVC’s accounting group had
identified pretax constant-dollar cost savings of $2 million in the first year of operation and $4 million
thereafter. He also recognized other synergy gains that arose from RSE’s stronger marketing clout, crossselling with other RSE products, and its deep financial pockets. He believed that the widening-gyre
project could have a broad application in nautical, aerospace, and automotive products. Based on the
investment required to bring such technology to market, he estimated the economic value at between $10
and $18 million
Bill Flinder had known Tom Eliot for several years, having been introduced at an industry
conference where they were both speakers. As founders and significant stockholders in their respective
firms, they liked and respected each other. Flinder hoped that RSE would recognize the fair value of his
company.
Appendix 2
FLINDER VALVES AND CONTROLS INC.
Confidential Supplementary Information for Management of RSE International
Flinder Valves was the first among several potential targets identified by Catherine MacAvity,
RSE’s vice president of Business Development, and the architect of the acquisition program. Eliot
approved the choice and believed a smooth and successful acquisition of FVC was critical to RSE’s
expansion plans. Recent news in the U.S. credit markets had been grim. MacAvity worried that the news
in the financial markets might chill the ongoing talks. If the merger fell through after going this far, Eliot
feared his board might become discouraged. On the other hand, if FVC was acquired at too high a price or
failed to produce adequate returns, the RSE board would be unlikely to give its full support to future
mergers.
In planning RSE’s expansion, Eliot had considered several companies as possible acquisition
candidates. Eliot was seeking a small, well-managed manufacturer that could offer RSE strong growth
opportunities and bring it more specialized, higher-technology products that would be less susceptible to
succumbing to the competition. Although RSE had done well, Eliot felt the company lacked the ability to
be innovative. No new products had been developed over the past two years, and Eliot personally felt that
the research and development (R&D) group at RSE International had fallen behind its competitors. FVC,
with its proven management and engineering skills, seemed to offer the R&D capabilities and growth
prospects that Eliot sought. Eliot realized that time was of the essence, especially since other competitors
were also interested in Flinder Valves. Nonetheless, he wanted to be certain that acquiring it would truly
place RSE in a better competitive position. One concern was how well FVC’s employees would handle
the transition from working in a small, entrepreneurial company to a much bigger place like RSE. The
two companies possessed quite different cultures. Another concern was about the earnings dilution that
RSE might incur from the acquisition. In fact, two directors had cautioned Eliot against impairing the
firm’s forecasted growth in earnings per share.
Eliot and MacAvity expected the merger to generate significant cost gains. RSE’s greater
purchasing power would lower the cost of materials and components for FVC. RSE’s new resource
management system could be expected to reduce FVC’s in-process costs. Estimates from RSE’s duediligence process had identified pretax constant-dollar cost savings of $1.5 million in the first year of
operation and $3 million thereafter. They also recognized other synergy gains that arose from RSE’s
stronger marketing clout, cross-selling with other RSE products, and its deep financial pockets. But for
the sake of conservatism, they chose not to include these in the valuation. They believed that the
widening-gyre project could have a broad application in nautical, aerospace, and automotive products.
Based on the investment required to bring such technology to market, they estimated the economic value
at between $5 and $15 million
Tom Eliot had known Bill Flinder for several years, having been introduced at an industry
conference where they were both speakers. As founders and significant stockholders in their respective
firms, they liked and respected each other. Eliot hoped that RSE could put together a deal that not only
worked for the two founders but made broad economic sense.
Exhibit 1
FLINDER VALVES AND CONTROLS INC.
Supplemental Technical Note: Valuation and Merger Negotiation
Experienced financial decision-makers know that valuation is imprecise. Too many
parameters are uncertain, which renders any particular point estimate uncertain. This situation
leads to two important questions for negotiators of mergers and acquisitions: (1) What role can
quantitative analysis play? (2) How can one negotiate rationally and advantageously amidst this
uncertainty?
The Role of Quantitative Analysis
Two classic naive responses are made to the uncertainty of valuation: (1) to assert (with a
straight face) that the point estimate is the true value of the company, and (2) to chuck the
quantitative analysis out the window and to rely on some other method of guidance. 1 The more
sophisticated response is to embrace the uncertainty and focus not on point estimates of value but
on a range of value. Quantitative analysis is essential for determining this range. The classic
ways of setting the range include:
•
Sensitivity analysis: Here, one identifies the key value drivers of a firm and determines
the variation in value as the drivers vary. One must take care to do this sensibly because
quickly generating a blizzard of numbers is easy.
•
Scenario analysis: This analysis is similar to the sensitivity analysis, but acknowledges
that many assumptions will tend to vary together. In this approach, one estimates values
of a company associated with different views of the future. These scenarios could simply
be based on a general sense of how things will turn out (i.e., optimistic, pessimistic, etc.)
or could be tied to specific events that have a competitive foundation (e.g., a major
foreign competitor enters your domestic market) or a political/economic foundation (e.g.,
Britain endures a long recession). Here also one must take care to do the analysis sensibly
because as the saying goes, “garbage in, garbage out.” Also, almost any scenario may be
framed in such a way as to produce the results that one wants.
Break-even analysis: At the least, knowing what assumptions are necessary to produce a
target value will be extremely useful. This approach explicitly solves the valuation in
reverse and leaves it to the decision maker to judge whether the break-even assumptions
are reasonable.
•
1
Investing folklore is replete with success stories in which the critical insights were obtained from
sources as varied as astrology, gossip, and charting the height of women’s hemlines.
Using these methods to produce a negotiating range, bounded on one side by the opening
price and on the other by the walk-away price, provides vital discipline for a negotiating team
and may help the team in its assessment of new information that could appear in the negotiations.
In short, quantitative analysis serves an important role in merger negotiations. The
sophisticated user acknowledges the uncertainty of value estimates and can use the insights
derived from careful analysis as a foundation for negotiation strategy.
Negotiating Well
Research on merger negotiations conducted in laboratory experiments suggests that 30% to 50%
of merger outcomes represent a significant adverse deviation from what the negotiators actually
wanted—walking away from negotiations where a satisfactory outcome was feasible or closing a
deal beyond the walk-away price. This finding is attributable to a significant psychological
influence on what, in theory, is a simple economic event. The psychological phenomena include
the following, adapted from Negotiating Rationally:2
1. Irrationally escalating to an initial course of action, even when it is no longer the most
beneficial choice
2. Assuming your gain must come at the expense of the other party and missing
opportunities for trade-offs that benefit both sides
3. Anchoring your judgments on such irrelevant information as the initial offer
4. Being overly affected by the way that information is presented to you.
5. Relying too much on readily available information, while ignoring more relevant data
6. Failing to consider what you can learn by focusing on the other side’s perspective
7. Being overconfident about attaining outcomes that favor you
The lessons of most studies of financial negotiation include the following:
•
Know thyself. Know thy counterparty. Risk aversion, optimism (or pessimism) about the
future, the desire to settle, and an expectation of settling are influential on bargaining
outcomes.
•
Do not abandon sound quantitative analysis. Do your homework before negotiating.
Estimate bargaining ranges; set walk-away prices.
•
Be disciplined in negotiating. Stick to predetermined walk-away prices unless you have
significant new information or other sound reasons for abandoning them.
2
Max H. Bazerman and Margaret A. Neale, Negotiating Rationally, (New York: Free Press, 1992).
•
Mastery of negotiating tactics pays. Anchoring or framing the other party’s expectations,
the number of proposals, the pattern of concessions, the use of time, the use of
interruptions—all these affect outcomes.
•
Negotiate based on several attributes, such as price and terms, rather than one. Oneattribute negotiation often leads to deadlock.