Small paper due on 10/21/2014

Sigchi4life
Category:
Business & Finance
Price: $20 USD

Question description

Assignment 3.1: Discussion — The Value of Customer Relationship Management

Every business and organization has products, services, and/or ideas it wants people to purchase or “buy into.” To do this, the business must understand the elements of the product and/or service and how and why they appeal to the customer. But almost every business wants not only to succeed, but also to expand. To do this, you must entice non-customers into the marketplace and appeal to this segment to buy.

In this assignment, you will discuss the ever-present need for growing the market by converting the non-customer into a customer.

Procedure

  1. Identify a product and/or service you know and use, understanding the reasons you use this product and/or service.
  2. Contemplate and identify why another individual would not purchase this product.
  3. Using your discussion forum posting, identify how marketers or the producers could reach out to the non-customer and fully convert them into customers without losing their current customers (you included).


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