Small paper due on 10/21/2014

timer Asked: Oct 17th, 2014

Question description

Assignment 3.1: Discussion — The Value of Customer Relationship Management

Every business and organization has products, services, and/or ideas it wants people to purchase or “buy into.” To do this, the business must understand the elements of the product and/or service and how and why they appeal to the customer. But almost every business wants not only to succeed, but also to expand. To do this, you must entice non-customers into the marketplace and appeal to this segment to buy.

In this assignment, you will discuss the ever-present need for growing the market by converting the non-customer into a customer.


  1. Identify a product and/or service you know and use, understanding the reasons you use this product and/or service.
  2. Contemplate and identify why another individual would not purchase this product.
  3. Using your discussion forum posting, identify how marketers or the producers could reach out to the non-customer and fully convert them into customers without losing their current customers (you included).

Studypool has helped 1,244,100 students
flag Report DMCA
Similar Questions
Hot Questions
Related Tags

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors