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Here is the format . The essay is on Kodak and Fujifilm. Write a six to eight (6-8) page paper in which you:
1. Describe the history and core business of each company.
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2. Compare and contrast the approach to management that each company has pursued in order to embrace innovation.
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3. Determine what other management differences have impacted the relative success of Kodak and Fujifilm. Provide specific examples to support your response.
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4. Evaluate each company’s approach to ethics and social responsibility and the impact those approaches have had on each company’s profitability.
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5. Discuss the extent to which management of both companies adapted to changing market conditions.
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6. Recommend three (3) ways any company should build in flexibility to back up its decision-making process in order to adapt to changing market conditions.
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References: Use at least (4) quality references. Note: Wikipedia and other Websites do not qualify as academic resources
[References start on a separate page]
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