Rebecca Jansing stared out her
office window at the lazy curves and lush, green, flower-lined banks of the
Yampa River. She had grown up near here and she envisioned the day her
children would enjoy the river as she had as a child. But now her own
company might make that a risky proposition.
Rebecca is a key product
developer at IniTech Corporation, an industry leader. Despite its competitive
position, IniTech has experienced several quarters of dismal financial
performance. Rebecca and her team have developed a new lubricant product
that the company sees as the turning point in its declining fortunes. Top
executives are thrilled that they can produce the new product at a significant
cost savings because of recent changes in environmental
regulations. Regulatory agencies have loosened requirements on reducing
and recycling wastes, which means that IniTech can now release waste directly
into the Yampa River.
Rebecca is as eager as anyone to see
IniTech survive this economic downturn, but she doesn’ t think this is the way
to do it. She has expressed her opposition regarding waste dumping to both
the plant manager and her direct supervisor, Martin Feldman. Martin has
always supported Rebecca, but this time was different. The plant manager
also turned a deaf ear. “ We’re meeting government standards,” he
said. “It’s up to them to protect the water. It’s up to us to make a
profit and stay in business.”
Frustrated, Rebecca turned away from
the window, her prime office view mocking her inability to protect the river
she loved. She knew the manufacturing vice president was visiting the
plant next week. Maybe if she talked with her, she would agree that the
decision to dump waste materials into the river was ethically and socially
irresponsible. But if she didn’t, her job might be in jeopardy. Her
supervisor had already accused her of not being a team player. Maybe she
should just be a passive bystander – after all, the company isn’t breaking any
QUESTION: What would you
do? reference section and citations in the body of your paper.
- Situation Analysis - Describe the situation that is
defined by the case.
- Assumption / Missing information - What do you need to
assume (because there is information not provided)?
- Problem Statement - What is the problem described by
- Development of alternatives - There may be several
alternative solutions - what are these?
- Evaluation of alternatives - Assess each alternative -
pros and cons - and determine which approach you recommend and why.
- Implementation - What are the steps required to
implement your proposed solution?
- Evaluation and Control - How will you measure the
success of the proposed solution?
The purpose of a case study is not
necessarily to get the "right answer" - there is no perfect answer.
The point is demonstrate that you can apply the concepts that you have
learned so far in this course to solve an open-ended problem. Be sure to
refer to content you've read in your text and leverage additional sources. The
approach you take and the logic you follow in your paper is more important than