I need help with a writing assignment. Here's
what's required Segmentation Plan General requirements:
1. This is a MS Word
document, 12-point Times New Roman, 1” margins.
2. Spelling, grammar, and
punctuation will count as described in the syllabus.
3. It must be submitted
by the Wednesday, November 27 in MS Word format.
Component requirements: Part One:
MUST BE APA Format and
CITIED in APA FORMAT
You must write a 5
paragraph description of target markets and why they are important to
a marketing plan. Be sure to discuss each of the following: · the general concept of segmentation · why firms use segmentation and target marketing · name and describe the ways in which markets are segmented (hint
- there are four) · how
the terms homogeneous and heterogeneous are applicable to segmentation
Part Two: Identify
one each primary and secondary segments for your product or service. Remember
that the primary segments are those consumers that you are most interested in
capturing. A secondary segment is a group that is important to you, but less
critical than your primary target.
Your analysis should
include: 1. A description of each of the two markets. You are
required to give each a name. For example, if I were segmenting
older consumers for a pet product I might have "Empty Nesters" and
"Little Old Lady Cat Lovers". This should be a 1-2 paragraph
narrative describing the segment. 2. How you are segmenting
the groups. Be VERY specific and use at least TWO of the four types of
variables (demographic, psychographic, geographic, and behavioristic) You may
use any combination of text, charts, and graphs you wish to accomplish parts 1
and 2. However, be sure that it is clear who and what comprise your segments.
You may find that bullets are helpful in part 2. 3. Describe why
you selected these segments. Be sure that you support your choices, remembering
that selecting the wrong group means that you will be spending your promotional
must select a website that interests you. DO NOT select any of the “biggies”
such as Amazon, Ebay, Yahoo, Facebook, and YouTube. Your site must be an
e-commerce retailer such as Newegg or Harry and David’s. To make your post more
interesting to your classmates, try to select a site that is less well known or
a bit off-beat, however, make sure it is appropriate for a family audience.
you have selected your site, please address the following:
do you think the site is segmenting its customers? You should identify at least
two segments and define each of them using no less than two traits from
psychographics and two from demographics. You may find it easier to do this
using a combination of descriptive text and bullets.
look for the targeting messages. What promotional or advertising messages are
they using to target the segments you identified?
evaluate both the segmentation choice and the messages. Are they appropriate to
the product line and nature of the site? Why or why not? What might you do
differently if you were in charge of marketing for the site?