You began your Final
Project in Unit 5. Now based on your graded and returned outline from Unit 5,
you will use this outline to guide your final 3 to 4 page paper (not including
the title and references page) due in this unit.
The European Union
Scientific Committee on Food conducted a study last year, and found that while
caffeine levels in energy drinks were safe, more studies were needed to assess
the dangers of taurine and glucuronolactone.
Ravi and Keith have been
contacted by a French beverage firm seeking a joint venture with Zip-6 in that
country. Since sales of rival Red Bull, according to Nordqvist (2004 ), has
been banned in France because of health concerns with two of its ingredients,
taurine and glucuronolactone; Ravi is viewing this proposed joint venture with
great interest since Zip-6 does not contain these questionable ingredients.
Nils noted that France is a member of theEuropean Union (EU)and sees this as possibly the next major market
for the company. A presence in France would give Zip-6 access to all EU
countries. This seems particularly promising since France, Denmark, and Norway
(all EU countries) have banned the sales of Red Bull within their borders. For
your Final Project, you are asked to assume the role of a Zip-6 analyst that
has been assigned the task of researching the French beverage market and the
European Union trade rules and to prepare the following:
Background of European
Union Trade Policies including the history of the European Union, political,
economic, and cultural factors.
Your assessment of the
pros and cons of Zip-6’s involvement in this venture and your final
Include: Pros and Cons on entry strategy
a 3 to 4 page paper with additional title and references page in APA format.
Submit your paper to the Dropbox before the end of Unit 9.