timer Asked: Apr 10th, 2020

Question Description

Watch one of the following:

1. Art and Copy:

Art and Copy Full Movie (Links to an external site.)Art and Copy Full Movie

2. College, Inc.

Here: (Links to an external site.)

or here (Links to an external site.)

3. (Links to an external site.)PBS Frontline, "The Persuaders" (Links to an external site.)

4. Fyre: The Greatest Festival that Never Happened (need NetFlix to watch) (Links to an external site.)

Answer these questions:

1. Summarize the documentary using relevant terms in your promotion management textbook.

2. What marketing strategies were utilized (if Art and Copy, just pick a few examples) and why were they successful? Who were their target markets and how was advertising utilized (in what ways, copy text, messages, etc.)?

3. What are the 3-4 big takeaways from the documentary.

4. How important is advertising content and why as it relates to your chosen documentary?

5. List 2-3 things you learned about advertising in these documentaries.

About 200-250 words to answer each question.

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