Anonymous
timer Asked: Apr 10th, 2020

Question Description

Watch one of the following:

1. Art and Copy:

Art and Copy Full Movie (Links to an external site.)Art and Copy Full Movie

2. College, Inc.

Here:

https://www.pbs.org/video/frontline-college-inc/ (Links to an external site.)

or here

https://www.youtube.com/watch?v=zSFNl-Y3O2M&list=PLbVqxLSspfMi2wOVbBbNQDB8apXQIYb5k&index=20&t=83s (Links to an external site.)

3. (Links to an external site.)PBS Frontline, "The Persuaders"

https://www.pbs.org/wgbh/frontline/film/showspersuaders/ (Links to an external site.)

4. Fyre: The Greatest Festival that Never Happened (need NetFlix to watch)

https://www.netflix.com/title/81035279 (Links to an external site.)

Answer these questions:

1. Summarize the documentary using relevant terms in your promotion management textbook.

2. What marketing strategies were utilized (if Art and Copy, just pick a few examples) and why were they successful? Who were their target markets and how was advertising utilized (in what ways, copy text, messages, etc.)?

3. What are the 3-4 big takeaways from the documentary.

4. How important is advertising content and why as it relates to your chosen documentary?

5. List 2-3 things you learned about advertising in these documentaries.

About 200-250 words to answer each question.

Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

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