timer Asked: Apr 19th, 2020

Question Description

International business Plan of STC expanding in Malaysia and Indonesia. STC stand for Saudi telecommunication company. min 25 pages as international business project.

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International Business Plan Project 1 1. Selecting your Targeted Country/Region - Identifying Global Business Opportunities Some organizations attempt to expand their international operations by seeking foreign markets appropriate for existing products and services. Other enterprises assess foreign business environments in an attempt to meet needs in those markets. In this first part, you will conduct a preliminary assessment of geographic, economic, social-cultural, and political-legal factors across foreign markets by examining foreign business risks, and analyzing the absolute or comparative advantages of potential markets that might lead to identifying opportunities in a most favorable country where the item will be produced or sold. Also, you should consider how technology could create new foreign business opportunities by expanding possibilities for production, marketing, and distribution of goods and services. 2. Analyzing Competitors As proposed enterprises or established companies enter foreign markets, lessons can be learned from the successes and challenges of other organizations. In addition, awareness of competitors makes it possible to better plan and implement your global business activities. In this part, your goal is to identify and analyze the international business operations of organizations related to the opportunity you are exploring for expansion into the subject country/region. 3. Accessing the Economic-Geographic Environment The natural infrastructure (such as rivers and seaports) and physical infrastructure (transportation and communication systems) of a nation provide the foundation for economic development. In this part, your goal is to gather information on various geographic and economic factors that include business opportunities in the other country. 4. Accessing the Social-Cultural Environment A country’s business environment may be influenced by the importance of family, religious beliefs, and demographic trends. In this part, your goal is to gain cultural and social awareness about the country (or countries) you are considering for your global business opportunity. Based 1 Hill, C. W. L., International Business: Competing in the Global Marketplace, 10th Edition: Irwin / McGraw Hill, 2015. 1 on the country (or countries) you are analyzing for your global business enterprise, research information related to the following areas: a) DEMOGRAPHIC TRENDS Identify demographic trends (such as birth rates, literacy rates) that might influence business activities in the country. (Lower birth rates result in an aging population with expanded demand for health care.) b) CULTURAL ANALYSIS Discuss language, customs, traditions, and beliefs of the country. (Religious beliefs may make the sale of certain products inappropriate in some countries.) c) SOCIAL INSTITUTIONS Analyze the influences of social institutions (family, church, labor organizations) on the business culture. (In some countries, a strong tie exists between family and business.) d) INFORMAL TRADE BARRIERS Describe informal trade barriers created by social and cultural factors. (Communication styles and negotiating tactics vary around the world resulting in the need to adapt to the host country’s culture.) 5. Accessing the Political-Legal Environment Political stability is commonly related to the type of government and degree of corruption present in a country. In addition, a company may face various business regulations when conducting international business. In this part, your goal is to identify political and legal factors that could affect global business decisions. Research information related to the following Government and politics, formal trade barriers, and intellectual property. 6. Selecting the International Structure In this part, you develop a strategic plan related to an enterprise’s strategic goals and organizational structure. This includes strategic objectives that communicate major goals related to product, target market and financial aims. This also specifies choice of entry modes, be it through exporting, turnkey projects, management contracting, licensing, franchising, contract manufacturing, joint venture, and wholly-owned subsidiaries, as well as any potential strategic alliances with suppliers, distributors, sales representatives, or consultants. 7. Financing Sources for Global Business Operations Both global expansion by large organizations and initial international business activities by smaller companies require financing. In this part, your goal is to obtain information related to the economic environment, start-up costs and sources of funds for your international business enterprise. 2 8. Creating a Global Management Information System Computers and other technology have intensified the importance of information in all organizations. Raw data converted to useful information makes managerial decision-making easier in the areas of financial planning, marketing, inventory, and human resources. In this part, your goal is to identify and organize the information needs of a global business operation. 9. Identifying Human Resources for Global Business Activities In every organization, people are the resource that makes things happen. Without employees and managers an enterprise is nothing more than raw materials, supplies, unfinished goods, and unsold inventory. In this part, your goal is to gather information related to recruitment, staffing, training and development, compensation, performance appraisal and managing workers for international business operations in the country of expansion. 10. Managing International Financial and Business Risks High inflation and import restrictions are just two of the many risks that a company may encounter when doing business in another country. In this part, your goal is to obtain information related to managing various elements of business uncertainty in the subject country. Risks covered would be Economic and Financial in terms of economic development, infrastructure, and changing economic conditions in the country being considered for business operations. A weak infrastructure or volatile currency increases the risk of doing business in a foreign market. Social and Cultural risks would discuss customs, traditions, and social values. Political risks pertain to political stability, corruption potential, and business regulations like possible required labeling, tariffs, or ownership restrictions. You will also need to address Risk Management techniques and methods in the country considered, including insurance, diversification of product line, strategic alliances with local partners, and employing local managers. 11. Product and Target Market Planning A clear definition of an organization’s product (or service) along with a detailed description of potential customs provide the foundation of a marketing plan. In this part, your goal is to obtain information related to the product offering and target market for your global business enterprise. Research information related to the Product Concept covering physical attributes, customer benefits, and competitive advantages. This part also addresses factors that might affect the speed of movement of the product (or service) through the stages of the product life cycle (introduction, growth, maturity, decline). (For example, the presence of several competitors may result in faster innovation and move a product quickly through the product life cycle.) Suggest a brand name that would create a distinctive identity for the company (or 3 specific product, considering the cultural and legal factors that could influence your suggestion. Describe the characteristics of potential customers in terms of geographic location, demographics, media habits, consumer behavior patterns, and lifestyle activities. 12. Designing a Global Distribution Strategy In this part, you will obtain information related to your proposed global distribution strategy. The movement of goods and services between the producer and consumer is a vital element of global marketing activities. Distance and documentation can make this movement expensive and time consuming. Analyze the infrastructure describing transportation, communication, and utility facilities in the country that might enhance or deter your organization’s ability to move goods from one destination to the end-user. Find about what distribution barriers cold exist, like import duties and documentation which might add to the cost of selling products shipped from another country. Identify a channel of distribution of possible international intermediaries (wholesalers, brokers, agents, retailers) for getting a product from the production site to the ultimate customer, while analyzing the costs and benefits associated with each channel. 13. Planning a Global Promotion Strategy In this part, your goal is to plan various elements of an international promotional plan. International communications create some of the most interesting and difficult aspects of global business activities. Identify your Promotional Goals: Some organizations need to create awareness of their product’s benefits compared to competitors. Other promotional goals may involve communicating new uses for an item, or informing customers of lower prices. Analyze media availability in the country to determine cost-efficient methods of communicating with potential customers (television, radio, newspapers, magazines, and Internet). Compare the benefits of push promotions (aimed at intermediaries) and pull promotions (getting customer to come to you - aimed at the end-user of consumer goods and services) for your global business operations. 14. Selecting an International Pricing Strategy In this part, your goal is to obtain information related to various factors influencing international pricing activities. Prices are most commonly influenced by production costs, potential demand, actions of competitors, and government regulations. 15. Determining Organizational Financial Results In this part, your goal is to estimate potential financial results. Estimates of revenue, profit margin, return on investment, and market share are some of the common financial measurements used to assess business success. 4 ...
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