Promotional and Advertising Strategies

Price: $20 USD

Question description


Assignment 3: Promotional and Advertising Strategies


Due Week 9 and worth 240 points


Select one (1) of the following categories of products to research: sports
apparel, automobiles, home furnishings, or televisions. Use the Internet to
research at least two (2) companies within the selected product category. Take
note of the leading companies in this product group, as well as the types of
marketing, pricing, and consumer-oriented promotional strategies that these
leading companies within the product group use.


Write a six to eight (6-8) page paper in which you:


  1. Compare and contrast the promotional strategies used by two (2) different
    companies for a similar product within the category that you selected.

  2. Recommend two (2) ways in which a company within the selected product group
    could use marketing information to differentiate itself in the marketplace to
    gain an advantage over its competitors. Provide a rationale to support your

  3. Propose two (2) uses for consumer-oriented promotions that could assist a
    company in both the short and long term for the product group that you selected.
    Provide a rationale for your response.

  4. Analyze the strategic manner in which the leading company in this product
    group has made its pricing decisions by using one or more of the four (4)
    pricing objectives. Suggest two (2) actions that other companies within the same
    product group may take in order to differentiate themselves and gain a
    competitive advantage. Provide a rationale for your response.

  5. Determine the most effective advertising medium for a company in the
    selected product category. Support your response with two (2) examples of the
    effectiveness of the chosen medium.

  6. Use at least five (5) quality academic resources in this assignment. Note:
    Wikipedia does not qualify as an academic resource.


Your assignment must follow these formatting requirements:


  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch
    margins on all sides; citations and references must follow APA or
    school-specific format. Check with your professor for any additional

  • Include a cover page containing the title of the assignment, the student’s
    name, the professor’s name, the course title, and the date. The cover page and
    the reference page are not included in the required assignment page


The specific course learning outcomes associated with this assignment


  • Apply the core marketing concepts and marketing orientation to develop
    viable marketing strategies that fit a variety of market environments, domestic
    and international.

  • Analyze information technology applications and the application of decision
    support systems to gain a competitive advantage and more effectively control

  • Use technology and information resources to research issues in contemporary

  • Write clearly and concisely about contemporary business using proper writing


Tutor Answer

(Top Tutor) Daniel C.
School: Duke University
Studypool has helped 1,244,100 students
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1824 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors