Description
1- Explain the details on how key-less entry system of a car works ?
- Must discuss the wireless transmission method ?
- Explain how security is maintained in such system ( like , Why another key from another car can't open your car ) ?
- Explain how system synchronizationis done between the car and the key ?
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.
Explanation & Answer
Review
Review
Anonymous
Super useful! Studypool never disappoints.
Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4
24/7 Homework Help
Stuck on a homework question? Our verified tutors can answer all questions, from basic math to advanced rocket science!
Most Popular Content
Contemporary Nursing Practice Discussion
The field of nursing has changed over time. In a 750‐1,000 word paper, discuss nursing practice today by addressing the ...
Contemporary Nursing Practice Discussion
The field of nursing has changed over time. In a 750‐1,000 word paper, discuss nursing practice today by addressing the following:1. Explain how nursing practice has changed over time and how this evolution has changed the scope of practice and the approach to treating the individual.2. Compare and contrast the differentiated practice competencies between an associate and baccalaureate education in nursing. Explain how scope of practice changes between an associate and baccalaureate nurse.3. Identify a patient care situation and describe how nursing care, or approaches to decision‐making, differ between the BSN‐prepared nurse and the ADN nurse.4. Discuss the significance of applying evidence‐based practice to nursing care and explain how the academic preparation of the RN‐BSN nurse supports its application.1. Discuss how nurses today communicate and collaborate with interdisciplinary teams and how this supports safer and more effective patient outcomes.Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. You are required to submit this assignment to LopesWrite. Please refer to the directions in the Student Success Center.
discussion question and peer reviews
DISCUSSION POST MUST BE 10+ SENTENCES AND THE PEER REVIEW MUST BE 7+ SENTENCES PLEASE USE YOUR OWN WORDS AND DO NOT COPY F ...
discussion question and peer reviews
DISCUSSION POST MUST BE 10+ SENTENCES AND THE PEER REVIEW MUST BE 7+ SENTENCES PLEASE USE YOUR OWN WORDS AND DO NOT COPY FROM OTHER SITES STAY ON TOPIC ,BE POSITIVE , AND DO NOT COMMENT ON GRAMMAR ERRORS. TALK DIRECTLY TO CLASSMATES IN PEER REVIEWS!!! YOU MUST COMPLETE BOTH PEER REVIEWS AND DISCUSSION QUESTION!! THANK YOU1) DISCUSSION QUESTIONThe goal of intellectual property law is to encourage innovation. Individuals and companies will be far less likely to create new or improved products, services, and works such as movies and albums if others can readily copy and profit from their efforts.Choose one of the scenarios below and determine which type of intellectual property law applies and whether it would, in fact, provide any remedy. Remember to identify and explain the elements necessary to claim protection as intellectual property, why you think those elements are or are not present, and what other information you would need to make this determination.
William Writer has developed a great idea for a novel. It will feature a young magician named Henry Pryor who attends a special high school for magicians. Henry has many interesting friends and even searches for the Philosopher’s Rock.
Karen Kitchens is a fantastic cook. Her best dish is fried chicken. Her fried chicken is so good that her friends suggest she start a restaurant. After some thought Karen agrees. She plans to open Kitchen’s Fried Chicken, but because the name is a bit long she decided to shorten it to KFC. Her sign will be red and white and feature an image of Karen’s father, a white-haired old man with a goatee.
Sandy Secretary works for a huge cola company. The company is famous for its secret formula that it has used for over 100 years. One day while looking for something in the boss’s office, Sandy finds a piece of paper that lists the secret formula. Sandy secretly makes a copy of the secret formula and offers to sell it to a competitor.2) PEER REVIEW #1 (TANYA)The scenario I choose concerning Karen wanting to open up a restaurant as Kitchen’s Fried Chicken but the name will be shortened to KFC, and the logo and colors are the same as the fast-food chain Kentucky Fried Chicken (KFC). Karen cannot open the restaurant under the name KFC because it is a registered trademark. Consumers will get both of the establishments confused because they both have the same acronym. The two names are similar and will get consumers confused when they go to buy chicken because both restaurants sell fried chicken. The color of the logos and the guy with a white beard is the same as well. Businesses use trademarks to differentiate between competing products. Karen has her own recipe for her fried chicken, and Kentucky Fried Chicken has a special recipe that is a trade secret. Their recipe is the companies most valuable asset. Kentucky Fried Chicken secret recipe has a competitive advantage over Karen regular chicken recipe. The famous food chain has opted for trade secret protection creation cannot be patented. Kentucky Fried Chicken is the first restaurant to use to use (KFC) as a trademark and owns it. When the trademark is registered, it is valid nationally. When Karen or if she tried to register the acronym and business name, the registration notifies the public that it is in use. Karen’s trademark is the same as the fast food chain, and it is considered a trademark infringement. The fast-food chain can sue Karen, and she will have to change the name of her restaurant. The rightful owner can file an injunction prohibiting further violation, meaning Karen cannot sell her product to consumers until she changes her business name and logo. The situation can cause Karen attorney fee’s, profits the infringer earned on the product, three times actual damages and destruction of infringing material. 3) PEER REVIEW #2 (MARLON)Good afternoon Professor and classmates! In the case of Karen Kitchens and her desire to start a restaurant chain, she could possibly be sued on the grounds of trademark infringement. In a case of trademark infringement, the original trademark owner has to be able to prove that the infringement would confuse consumers about the origin of the product or service. Seeing that Karen Kitchens is looking to name her restaurant "KFC" to shorten the name of her chicken restaurant "Kitchen's Fried Chicken," the name "KFC" is already being used by "Kentucky Friend Chicken." Furthermore, Karen is looking to use the image of her white-haired father who also has a goatee on her signage, and will plaster this on a red and white background. This further blurs the distinction between the Kentucky Friend Chicken and Kitchen's Fried Chicken.
Market Analysis Report
Develop a 3-4 page marketing analysis report for an additional business location using publicly available data. You may ch ...
Market Analysis Report
Develop a 3-4 page marketing analysis report for an additional business location using publicly available data. You may choose either a small, locally owned business or a publicly traded business for your analysis.IntroductionCompletion of this portfolio work project will help your understanding of how to identify an additional location as part of a market analysis report for business stakeholders, using publicly available data.ScenarioFor this assessment, choose either Option A or Option B. You do not need to do both. Both options will be graded using the same scoring guide.Option A: A local private equity group has asked for your assistance in evaluating a small locally owned business in your community. While you will not directly contact the business, you do need to have a general understanding of the company. Appropriate types of businesses for this market analysis include a hair salon, a family-owned restaurant, a boutique retail shop, a local hardware store, or a similar type of business. The business should have only one or two existing locations. Your focus should be on the primary location of the business if it has multiple locations.Option B: The Vice President of Marketing at your publicly traded company has asked you to conduct a market analysis for an additional location for the firm. While you will not directly contact the business, you do need to have a general understanding of the company. Appropriate types of businesses for this market analysis include an aerospace manufacturing firm, an automobile manufacturing firm, a “big box” retailer, or a similar type of business. Your focus should be on the corporate location of the business as the primary location.Your RoleWhether you are analyzing an additional location for a small locally owned business in your community, or you are analyzing an additional location for a publicly traded company, your role as the marketing manager is the same. Focus on the primary location or corporate location in your data analysis. RequirementsWhether selecting Option A or Option B, be sure to interpret each figure and table used and summarize the data results. Include the following in your marketing analysis report using these three topical areas:1. Company Description
Evaluate the nature of the business, including a description of the general nature of the business, its primary location, and the industry in which it operates. The description must include the North American Industry Classification System [PDF] (NAICS) code and Standard Industrial Classification (SIC) code for the business, and specify if this is primarily a business-to-business (B2B) or business-to-consumer (B2C) company.
Evaluate the characteristics of the products or service being marketed.
2. Industry Analysis and Competitive Outlook
Evaluate the competitive environment. What does an industry evaluation suggest about the competitive environment?
Evaluate sources of data available for estimating market characteristics and making marketing decisions.
What is the estimated market size for the business at its current location? What impact does the population size, average household size, percent of high school degrees or higher, and median household income for the zip code, city, county, and state it is located in have on the selected business?
Use at least two different types of figures and two tables to present this data. Consider what the figures and tables convey and summarize the data.
What does the demographic and sociographic data say about the current location? What are the characteristics of the location that make it a good location or a poor location in terms of access to customers and availability of labor?
What segment(s) does (or should) the business be targeting for customers?
Evaluate social media marketing strategies. What social media strategies can be used to reach this market segment and what metrics can be used to evaluate their effectiveness? Analyze metrics to measure the effectiveness of your social media strategy.
3. Identification of Additional Location
What appropriate zip code recommendation would you make for an additional location for your selected business, based upon the known characteristics of the business in its current location? The recommended location should be consistent with the identified market segments and demographic and sociographic characteristics of the current location.
Deliverable FormatRequirements:
Option A or Option B should be 3–4 pages (in addition to the title, reference, and appendix pages).
Use at least two different types of figures and two tables to present the data. At least one figure should present data at a single point-in-time, and at least one figure should present data over time. Be sure to correctly label all elements of your figures and tables in your report and appendix.
Related company standards:
The marketing analysis report is a professional document and should therefore following the corresponding MBA Academic and Professional Document Guidelines (located in MBA Program Resources), including single-spaced paragraphs.
In addition, include the following:
Title page.
References page. Use at least three scholarly resources, one of which must come from the Wall Street Journal, Forbes, or MIT Sloan Management Review.
APA-formatted references.
EvaluationBy successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:
Competency 1: Apply marketing theories and models to develop marketing strategies.
Evaluate the nature of the selected business.
Evaluate the characteristics of the product or service being marketed for the selected business.
Evaluate the competitive environment for the selected business.
Competency 2: Evaluate the effectiveness of marketing strategies and methods.
Evaluate social media marketing strategies for the selected business.
Competency 3: Use data to support evidence-based marketing decisions.
Evaluate sources of data available for estimating market characteristics and making marketing decisions.
Competency 4: Analyze the role of technology and social media in effective marketing strategies.
Analyze metrics to measure effectiveness of the social media marketing strategy for the selected business.
Competency 5: Communicate marketing needs, opportunities, and strategies with multiple stakeholders.
Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.
Faculty will provide feedback as if they were the recipient of your deliverable in the workplace, using the scoring guide. Refer to the assessment scoring guide to ensure that you meet the grading criteria before submission. Criteria
Non-performance
Basic
Proficient
Distinguished
Evaluate the nature of the selected business.
Does not assess the nature of the selected business.
Assesses but does not evaluate the nature of the selected business.
Evaluates the nature of the selected business.
Evaluates the nature of the selected business and categorizes the business correctly using appropriate tools.
Evaluate the characteristics of the product or service being marketed for the selected business.
Does not describe the
characteristics of the product or service being marketed for
the selected business.
Describes but does not evaluate the characteristics of the product or service being marketed for the selected business.
Evaluates the characteristics of the product or service being marketed for the selected business.
Evaluates the characteristics of the product or service being marketed for the selected business and analyzes key findings.
Evaluate the competitive environment for the selected business.
Does not describe the competitive environment for the selected business.
Describes but does not evaluate the competitive environment for the selected business.
Evaluates the competitive environment for the selected business.
Evaluates the competitive environment for the selected business and analyzes key findings.
Evaluate sources of data available for estimating market characteristics and making marketing decisions.
Does not describe sources of data available for estimating market
characteristics and making marketing decisions.
Describes but does not evaluate sources of data available for estimating market characteristics and making marketing decisions.
Evaluates sources of data available for estimating market characteristics and making marketing decisions.
Evaluates sources of data available for estimating market
characteristics and making marketing decisions and presents the relevant data using appropriate resources for business stakeholders.
Evaluate social media marketing strategies for the selected business.
Does not describe social media marketing strategies for the selected business.
Describes but does not evaluate social media marketing strategies for the selected business.
Evaluates social media marketing strategies for the selected business.
Evaluates social media marketing strategies for the selected business and provides rationale with appropriate references.
Analyze metrics to measure effectiveness of the social media marketing strategy for the selected business.
Does not describe metrics to measure effectiveness of the social media marketing strategy for the selected business.
Describes but does not analyze metrics to measure effectiveness of the social media marketing strategy for the selected business.
Analyzes metrics to measure effectiveness of the social media marketing strategy for the selected business.
Analyzes metrics to measure effectiveness of the social media marketing strategy for the selected business and summarizes key data.
Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.
Writing does not support a central idea. Does not use correct grammar, usage, and mechanics as expected of a business professional.
Writing supports an idea but is inconsistent and contains major errors of grammar, usage, and mechanics.
Writes coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.
Writing is coherent and consistently appropriate, using evidence to support a central idea and with correct grammar, usage, and mechanics as expected of a business professional.
present value of an investment be the highest, assuming the same annual interest rate?
te: It is recommended that you save your response as you complete each question.
Question 1 (1 poi ...
present value of an investment be the highest, assuming the same annual interest rate?
te: It is recommended that you save your response as you complete each question.
Question 1 (1 point) Under
which of the following discounting methods will the present value of an
investment be the highest, assuming the same annual interest rate?Question 1 options:YearlyMonthlyContinuousQuarterlyQuestion 2 (1 point) Future value:
Larry James is planning to invest $25,400 today in a mutual fund that
will provide a return of 0.10 each year. What will be the value of the
investment in 10 years?Your Answer:Question 2 options:AnswerQuestion 3 (1 point) Which of the following is a similar concept to the compound growth rate of money?Question 3 options:The discount rate on a capital budgeting project.The internal rate of return on an investment.The yield on a bond.All of the above.Question 4 (1 point) You
plan to buy a new car. The price is $30,000 and you will make a down
payment of $4,000. Your annual interest rate is 10% and you intend to
pay for the car over five years. What will be your monthly payment?Question 4 options:$552.42$566.67$637.41$433.33Question 5 (1 point) Stanley
Roper has $2,500 that he is looking to invest. His brother approached
him with an investment opportunity that could give Patrick $4,800 in 4
years. What interest rate would the investment have to yield in order
for Stanley’s brother to deliver on his promise? (Answer needs to be
stated as a decimal. For example: .1089)Your Answer:Question 5 options:AnswerQuestion 6 (1 point) Chuck
Brown will receive from his investment cash flows of $3,125 $3,470, and
$3,850 at the end of years 1, 2 and 3 respectively. If he can earn 7.5
percent on any investment that he makes, what is the future value of his
investment cash flows at the end of three years? (Round to the nearest
dollar.)Your Answer:Question 6 options:AnswerQuestion 7 (1 point) Your
brother has asked you to help him with choosing an investment. He has
$7,500 to invest today for a period of two years. You identify a bank CD
that pays an interest rate of 0.0500 with the interest being paid
quarterly. What will be the value of the investment in two years?Your Answer:Question 7 options:AnswerQuestion 8 (1 point) You
are evaluating a growing perpetuity product from a large financial
services firm. The product promises an initial payment of $21,000 at the
end of this year and subsequent payments that will thereafter grow at a
rate of 0.04 annually. If you use a discount rate of 0.10 for
investment products, what is the present value of this growing
perpetuity?Your Answer:Question 8 options:Answer
AIU Technological Tools Used in The Recruitment Process Discussion
There are many technology tools used during the recruitment process. Human resource (HR) departments are shouldering the r ...
AIU Technological Tools Used in The Recruitment Process Discussion
There are many technology tools used during the recruitment process. Human resource (HR) departments are shouldering the responsibility of employee recruitment. It is essential to stay up-to-date on the many recruiting tools and technology now available.
Identify 2 technology tools, and discuss their use by HR during the employee recruitment process.
6 pages
Sustainable Marketing.
1. As a marketing manager, how does a focus on Sustainability inform your tasks and Sustainability is a crucial focus for ...
Sustainable Marketing.
1. As a marketing manager, how does a focus on Sustainability inform your tasks and Sustainability is a crucial focus for businesses, and marketing ...
Similar Content
Using Decision Tree Approach and values for Nodes
Question 3 ONLYA local fashion retailer is seeking a new retail outlet in the neighbourhood estate. The
property agent re...
sys admin test
test by the system admin...
DQ 1 N DQ 2 Nursing homework help
Final Argumentative Paper Topic
Discussion Title
Prepare: As you prepare to write your response to this discussion assig...
Legal Research, writing homework help
PURPOSE: To determine whether you are able to properly brief cases.INSTRUCTIONS: Find three cases that Will support the p...
Pricing Products and Distribution Channels, writing homework help
Pricing Products and Distribution Channels" Please respond to the following:
From the case study, suggest the pricing stra...
My favorite character
Whether bestsellers or classics, novels allow us to meet fascinating characters that embark on adventures we might never e...
20210405153515project 5 Questions
In this project, you are required to evaluate one of the websites below based on what you learn from this course and your...
threatened_hope_____pepfar_and_hea..
Cows, chickens, and patients lounged outside the clinic in the blistering heat of a waning South African summer. From the ...
Security Policy And Control 1
This policy regards the security of Kentucky Fried Chicken Ltd’s assets. This policy consists of the responsibility and ...
Related Tags
Book Guides
A Passage to India
by E. M. Forster
The Adventures of Huckleberry Finn
by Mark Twain
Death on the Nile
by Agatha Christie
The Sun Is Also a Star
by Nicola Yoon
The Grapes of Wrath
by John Steinbeck
Normal People
by Sally Rooney
Underground A Human History of the Worlds Beneath our Feet
by Will Hunt
Freakonomics
by Stephen J. Dubner and Steven D. Levitt
Big Magic
by Elizabeth Gilbert
Get 24/7
Homework help
Our tutors provide high quality explanations & answers.
Post question
Most Popular Content
Contemporary Nursing Practice Discussion
The field of nursing has changed over time. In a 750‐1,000 word paper, discuss nursing practice today by addressing the ...
Contemporary Nursing Practice Discussion
The field of nursing has changed over time. In a 750‐1,000 word paper, discuss nursing practice today by addressing the following:1. Explain how nursing practice has changed over time and how this evolution has changed the scope of practice and the approach to treating the individual.2. Compare and contrast the differentiated practice competencies between an associate and baccalaureate education in nursing. Explain how scope of practice changes between an associate and baccalaureate nurse.3. Identify a patient care situation and describe how nursing care, or approaches to decision‐making, differ between the BSN‐prepared nurse and the ADN nurse.4. Discuss the significance of applying evidence‐based practice to nursing care and explain how the academic preparation of the RN‐BSN nurse supports its application.1. Discuss how nurses today communicate and collaborate with interdisciplinary teams and how this supports safer and more effective patient outcomes.Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. You are required to submit this assignment to LopesWrite. Please refer to the directions in the Student Success Center.
discussion question and peer reviews
DISCUSSION POST MUST BE 10+ SENTENCES AND THE PEER REVIEW MUST BE 7+ SENTENCES PLEASE USE YOUR OWN WORDS AND DO NOT COPY F ...
discussion question and peer reviews
DISCUSSION POST MUST BE 10+ SENTENCES AND THE PEER REVIEW MUST BE 7+ SENTENCES PLEASE USE YOUR OWN WORDS AND DO NOT COPY FROM OTHER SITES STAY ON TOPIC ,BE POSITIVE , AND DO NOT COMMENT ON GRAMMAR ERRORS. TALK DIRECTLY TO CLASSMATES IN PEER REVIEWS!!! YOU MUST COMPLETE BOTH PEER REVIEWS AND DISCUSSION QUESTION!! THANK YOU1) DISCUSSION QUESTIONThe goal of intellectual property law is to encourage innovation. Individuals and companies will be far less likely to create new or improved products, services, and works such as movies and albums if others can readily copy and profit from their efforts.Choose one of the scenarios below and determine which type of intellectual property law applies and whether it would, in fact, provide any remedy. Remember to identify and explain the elements necessary to claim protection as intellectual property, why you think those elements are or are not present, and what other information you would need to make this determination.
William Writer has developed a great idea for a novel. It will feature a young magician named Henry Pryor who attends a special high school for magicians. Henry has many interesting friends and even searches for the Philosopher’s Rock.
Karen Kitchens is a fantastic cook. Her best dish is fried chicken. Her fried chicken is so good that her friends suggest she start a restaurant. After some thought Karen agrees. She plans to open Kitchen’s Fried Chicken, but because the name is a bit long she decided to shorten it to KFC. Her sign will be red and white and feature an image of Karen’s father, a white-haired old man with a goatee.
Sandy Secretary works for a huge cola company. The company is famous for its secret formula that it has used for over 100 years. One day while looking for something in the boss’s office, Sandy finds a piece of paper that lists the secret formula. Sandy secretly makes a copy of the secret formula and offers to sell it to a competitor.2) PEER REVIEW #1 (TANYA)The scenario I choose concerning Karen wanting to open up a restaurant as Kitchen’s Fried Chicken but the name will be shortened to KFC, and the logo and colors are the same as the fast-food chain Kentucky Fried Chicken (KFC). Karen cannot open the restaurant under the name KFC because it is a registered trademark. Consumers will get both of the establishments confused because they both have the same acronym. The two names are similar and will get consumers confused when they go to buy chicken because both restaurants sell fried chicken. The color of the logos and the guy with a white beard is the same as well. Businesses use trademarks to differentiate between competing products. Karen has her own recipe for her fried chicken, and Kentucky Fried Chicken has a special recipe that is a trade secret. Their recipe is the companies most valuable asset. Kentucky Fried Chicken secret recipe has a competitive advantage over Karen regular chicken recipe. The famous food chain has opted for trade secret protection creation cannot be patented. Kentucky Fried Chicken is the first restaurant to use to use (KFC) as a trademark and owns it. When the trademark is registered, it is valid nationally. When Karen or if she tried to register the acronym and business name, the registration notifies the public that it is in use. Karen’s trademark is the same as the fast food chain, and it is considered a trademark infringement. The fast-food chain can sue Karen, and she will have to change the name of her restaurant. The rightful owner can file an injunction prohibiting further violation, meaning Karen cannot sell her product to consumers until she changes her business name and logo. The situation can cause Karen attorney fee’s, profits the infringer earned on the product, three times actual damages and destruction of infringing material. 3) PEER REVIEW #2 (MARLON)Good afternoon Professor and classmates! In the case of Karen Kitchens and her desire to start a restaurant chain, she could possibly be sued on the grounds of trademark infringement. In a case of trademark infringement, the original trademark owner has to be able to prove that the infringement would confuse consumers about the origin of the product or service. Seeing that Karen Kitchens is looking to name her restaurant "KFC" to shorten the name of her chicken restaurant "Kitchen's Fried Chicken," the name "KFC" is already being used by "Kentucky Friend Chicken." Furthermore, Karen is looking to use the image of her white-haired father who also has a goatee on her signage, and will plaster this on a red and white background. This further blurs the distinction between the Kentucky Friend Chicken and Kitchen's Fried Chicken.
Market Analysis Report
Develop a 3-4 page marketing analysis report for an additional business location using publicly available data. You may ch ...
Market Analysis Report
Develop a 3-4 page marketing analysis report for an additional business location using publicly available data. You may choose either a small, locally owned business or a publicly traded business for your analysis.IntroductionCompletion of this portfolio work project will help your understanding of how to identify an additional location as part of a market analysis report for business stakeholders, using publicly available data.ScenarioFor this assessment, choose either Option A or Option B. You do not need to do both. Both options will be graded using the same scoring guide.Option A: A local private equity group has asked for your assistance in evaluating a small locally owned business in your community. While you will not directly contact the business, you do need to have a general understanding of the company. Appropriate types of businesses for this market analysis include a hair salon, a family-owned restaurant, a boutique retail shop, a local hardware store, or a similar type of business. The business should have only one or two existing locations. Your focus should be on the primary location of the business if it has multiple locations.Option B: The Vice President of Marketing at your publicly traded company has asked you to conduct a market analysis for an additional location for the firm. While you will not directly contact the business, you do need to have a general understanding of the company. Appropriate types of businesses for this market analysis include an aerospace manufacturing firm, an automobile manufacturing firm, a “big box” retailer, or a similar type of business. Your focus should be on the corporate location of the business as the primary location.Your RoleWhether you are analyzing an additional location for a small locally owned business in your community, or you are analyzing an additional location for a publicly traded company, your role as the marketing manager is the same. Focus on the primary location or corporate location in your data analysis. RequirementsWhether selecting Option A or Option B, be sure to interpret each figure and table used and summarize the data results. Include the following in your marketing analysis report using these three topical areas:1. Company Description
Evaluate the nature of the business, including a description of the general nature of the business, its primary location, and the industry in which it operates. The description must include the North American Industry Classification System [PDF] (NAICS) code and Standard Industrial Classification (SIC) code for the business, and specify if this is primarily a business-to-business (B2B) or business-to-consumer (B2C) company.
Evaluate the characteristics of the products or service being marketed.
2. Industry Analysis and Competitive Outlook
Evaluate the competitive environment. What does an industry evaluation suggest about the competitive environment?
Evaluate sources of data available for estimating market characteristics and making marketing decisions.
What is the estimated market size for the business at its current location? What impact does the population size, average household size, percent of high school degrees or higher, and median household income for the zip code, city, county, and state it is located in have on the selected business?
Use at least two different types of figures and two tables to present this data. Consider what the figures and tables convey and summarize the data.
What does the demographic and sociographic data say about the current location? What are the characteristics of the location that make it a good location or a poor location in terms of access to customers and availability of labor?
What segment(s) does (or should) the business be targeting for customers?
Evaluate social media marketing strategies. What social media strategies can be used to reach this market segment and what metrics can be used to evaluate their effectiveness? Analyze metrics to measure the effectiveness of your social media strategy.
3. Identification of Additional Location
What appropriate zip code recommendation would you make for an additional location for your selected business, based upon the known characteristics of the business in its current location? The recommended location should be consistent with the identified market segments and demographic and sociographic characteristics of the current location.
Deliverable FormatRequirements:
Option A or Option B should be 3–4 pages (in addition to the title, reference, and appendix pages).
Use at least two different types of figures and two tables to present the data. At least one figure should present data at a single point-in-time, and at least one figure should present data over time. Be sure to correctly label all elements of your figures and tables in your report and appendix.
Related company standards:
The marketing analysis report is a professional document and should therefore following the corresponding MBA Academic and Professional Document Guidelines (located in MBA Program Resources), including single-spaced paragraphs.
In addition, include the following:
Title page.
References page. Use at least three scholarly resources, one of which must come from the Wall Street Journal, Forbes, or MIT Sloan Management Review.
APA-formatted references.
EvaluationBy successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:
Competency 1: Apply marketing theories and models to develop marketing strategies.
Evaluate the nature of the selected business.
Evaluate the characteristics of the product or service being marketed for the selected business.
Evaluate the competitive environment for the selected business.
Competency 2: Evaluate the effectiveness of marketing strategies and methods.
Evaluate social media marketing strategies for the selected business.
Competency 3: Use data to support evidence-based marketing decisions.
Evaluate sources of data available for estimating market characteristics and making marketing decisions.
Competency 4: Analyze the role of technology and social media in effective marketing strategies.
Analyze metrics to measure effectiveness of the social media marketing strategy for the selected business.
Competency 5: Communicate marketing needs, opportunities, and strategies with multiple stakeholders.
Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.
Faculty will provide feedback as if they were the recipient of your deliverable in the workplace, using the scoring guide. Refer to the assessment scoring guide to ensure that you meet the grading criteria before submission. Criteria
Non-performance
Basic
Proficient
Distinguished
Evaluate the nature of the selected business.
Does not assess the nature of the selected business.
Assesses but does not evaluate the nature of the selected business.
Evaluates the nature of the selected business.
Evaluates the nature of the selected business and categorizes the business correctly using appropriate tools.
Evaluate the characteristics of the product or service being marketed for the selected business.
Does not describe the
characteristics of the product or service being marketed for
the selected business.
Describes but does not evaluate the characteristics of the product or service being marketed for the selected business.
Evaluates the characteristics of the product or service being marketed for the selected business.
Evaluates the characteristics of the product or service being marketed for the selected business and analyzes key findings.
Evaluate the competitive environment for the selected business.
Does not describe the competitive environment for the selected business.
Describes but does not evaluate the competitive environment for the selected business.
Evaluates the competitive environment for the selected business.
Evaluates the competitive environment for the selected business and analyzes key findings.
Evaluate sources of data available for estimating market characteristics and making marketing decisions.
Does not describe sources of data available for estimating market
characteristics and making marketing decisions.
Describes but does not evaluate sources of data available for estimating market characteristics and making marketing decisions.
Evaluates sources of data available for estimating market characteristics and making marketing decisions.
Evaluates sources of data available for estimating market
characteristics and making marketing decisions and presents the relevant data using appropriate resources for business stakeholders.
Evaluate social media marketing strategies for the selected business.
Does not describe social media marketing strategies for the selected business.
Describes but does not evaluate social media marketing strategies for the selected business.
Evaluates social media marketing strategies for the selected business.
Evaluates social media marketing strategies for the selected business and provides rationale with appropriate references.
Analyze metrics to measure effectiveness of the social media marketing strategy for the selected business.
Does not describe metrics to measure effectiveness of the social media marketing strategy for the selected business.
Describes but does not analyze metrics to measure effectiveness of the social media marketing strategy for the selected business.
Analyzes metrics to measure effectiveness of the social media marketing strategy for the selected business.
Analyzes metrics to measure effectiveness of the social media marketing strategy for the selected business and summarizes key data.
Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.
Writing does not support a central idea. Does not use correct grammar, usage, and mechanics as expected of a business professional.
Writing supports an idea but is inconsistent and contains major errors of grammar, usage, and mechanics.
Writes coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.
Writing is coherent and consistently appropriate, using evidence to support a central idea and with correct grammar, usage, and mechanics as expected of a business professional.
present value of an investment be the highest, assuming the same annual interest rate?
te: It is recommended that you save your response as you complete each question.
Question 1 (1 poi ...
present value of an investment be the highest, assuming the same annual interest rate?
te: It is recommended that you save your response as you complete each question.
Question 1 (1 point) Under
which of the following discounting methods will the present value of an
investment be the highest, assuming the same annual interest rate?Question 1 options:YearlyMonthlyContinuousQuarterlyQuestion 2 (1 point) Future value:
Larry James is planning to invest $25,400 today in a mutual fund that
will provide a return of 0.10 each year. What will be the value of the
investment in 10 years?Your Answer:Question 2 options:AnswerQuestion 3 (1 point) Which of the following is a similar concept to the compound growth rate of money?Question 3 options:The discount rate on a capital budgeting project.The internal rate of return on an investment.The yield on a bond.All of the above.Question 4 (1 point) You
plan to buy a new car. The price is $30,000 and you will make a down
payment of $4,000. Your annual interest rate is 10% and you intend to
pay for the car over five years. What will be your monthly payment?Question 4 options:$552.42$566.67$637.41$433.33Question 5 (1 point) Stanley
Roper has $2,500 that he is looking to invest. His brother approached
him with an investment opportunity that could give Patrick $4,800 in 4
years. What interest rate would the investment have to yield in order
for Stanley’s brother to deliver on his promise? (Answer needs to be
stated as a decimal. For example: .1089)Your Answer:Question 5 options:AnswerQuestion 6 (1 point) Chuck
Brown will receive from his investment cash flows of $3,125 $3,470, and
$3,850 at the end of years 1, 2 and 3 respectively. If he can earn 7.5
percent on any investment that he makes, what is the future value of his
investment cash flows at the end of three years? (Round to the nearest
dollar.)Your Answer:Question 6 options:AnswerQuestion 7 (1 point) Your
brother has asked you to help him with choosing an investment. He has
$7,500 to invest today for a period of two years. You identify a bank CD
that pays an interest rate of 0.0500 with the interest being paid
quarterly. What will be the value of the investment in two years?Your Answer:Question 7 options:AnswerQuestion 8 (1 point) You
are evaluating a growing perpetuity product from a large financial
services firm. The product promises an initial payment of $21,000 at the
end of this year and subsequent payments that will thereafter grow at a
rate of 0.04 annually. If you use a discount rate of 0.10 for
investment products, what is the present value of this growing
perpetuity?Your Answer:Question 8 options:Answer
AIU Technological Tools Used in The Recruitment Process Discussion
There are many technology tools used during the recruitment process. Human resource (HR) departments are shouldering the r ...
AIU Technological Tools Used in The Recruitment Process Discussion
There are many technology tools used during the recruitment process. Human resource (HR) departments are shouldering the responsibility of employee recruitment. It is essential to stay up-to-date on the many recruiting tools and technology now available.
Identify 2 technology tools, and discuss their use by HR during the employee recruitment process.
6 pages
Sustainable Marketing.
1. As a marketing manager, how does a focus on Sustainability inform your tasks and Sustainability is a crucial focus for ...
Sustainable Marketing.
1. As a marketing manager, how does a focus on Sustainability inform your tasks and Sustainability is a crucial focus for businesses, and marketing ...
Earn money selling
your Study Documents