Description
first dq3 is 2 paragraphs and dq 4 is 3 paragraphs
Main Discussion Post: Due by Sunday
Using the product/service chosen in Unit 1 and the marketing strategy you developed in Unit 2 complete the following:
- Identify the type of product/service (convenience, shopping, specialty, unsought), and explain in your own words what marketing considerations need to be made for your product/service based on this product classification.
- Determine the most important decisions you will make in developing your product/service compared to your competition (product attributes, branding, packaging, labeling, product support services). Explain how this supports your marketing strategy.
Your main post on the discussion must be submitted by
dq 4
Develop a pricing strategy for your chosen product/service.
- Discuss what factors will impact your pricing strategy.
- What pricing method would you use for your product/service and why?
These two questions require research using the textbook (Chapters 13 & 14). No other resources are required. Citations and a reference list are required for this post.
Your main post on the discussion must be submitted by Sunday. The post should be 1-2 paragraphs in length (or at least 150 words)
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