Week 2 DQ1Respond to the following:General Accepted Accounting Principles (GAAP) are built on a framework of accounting assumptions, principles, and constraints.Describe one:Accounting assumption.Accounting principle.Accounting constraint. Support your rationale with an example of how each shapes accounting rules.Resources ReadingsHow can accounting standards be created if there are so many ways to conduct financial reporting? This chapter covers how conceptual frameworks help standardize accounting.In Intermediate Accounting, read:Chapter 2, "Conceptual Framework for Financial Reporting."Chapter 2 PowerPoints [PPT].Chapter 2 Notes [DOC].Week 3 DQ1Respond to the following:An accounting information system is a well-thought-out plan joining together diverse operating units to develop accounting policies and to create financial statements:Identify two departmental units that play a role in developing and maintaining the accounting information system.Explain the role each department plays in this process.Support your response with specific examplesResources ReadingsFinancial reporting can be a lengthy process, from analyzing transactions to completing the closing process. This chapter will help you understand how an accounting information system can help you manage the steps in financial reporting.In Intermediate Accounting, read:Chapter 3, "The Accounting Information System."Chapter 3 PowerPoints [PPT].Chapter 3 Notes [DOC].Week 5 DQ1 Respond to the following:Review and reflect on the material we have covered up to this point in Chapters 1–4.Identify any topics for which you still have questions or need clarification.Post your questions in the discussion area.This is an opportunity to get your questions answered.Respond to at least one additional post:Provide an explanation that helped you learn that particular topic if possible.Offer support to your classmates.Week 6 DQ1Respond to the following:Analysts use these ratios in three primary categories to analyze financial statements:Liquidity Ratios.Activity Ratios.Profitability Ratios.Financial analysts tend to use one or two of these categories to analyze a company's financial position.Imagine that you are a financial analyst:Select at least one ratio from each category.Describe what these ratios reveal about a company's financial health.Explain how you could use the ratio information to determine ways to improve a company's financial health.Explain which external user might be most interested in the ratio information and how they might use the information to make decisions.Resources ReadingsThe balance sheet is like a snapshot of a company's financial standing. It helps determine a company's worth and how much risk a business's finances can take. Your reading this week addresses important information about preparing balance sheets. The chapter also covers how the statement of cash flows can be used to solve business problems. For example, if you were a retailer, would you continue to buy an item that never seemed to sell? A company wants to know how its daily sales and purchases are moving, so it knows whether to make changes to benefit the business.In Intermediate Accounting, read:Chapter 5, "Balance Sheet and Statement of Cash Flows."Chapter 5 Balance Sheet PowerPoints [PPT].Chapter 5 Balance Sheet Notes [DOC].Chapter 5 Revenues and Cash Flows PowerPoints [PPT].Chapter 5 Revenues and Cash Flows Notes [DOC].Week 7 DQ1Respond to the following:A statement of cash flows is often one of the most used and least understood of the key financial statements. However, it is a vital report to use when evaluating or analyzing a company. Identifying where a company is receiving and using its cash—through operations, investing, and financing activities—is more important than knowing the company's net income:Describe the types of accounts/transactions in each section of the statement of cash flows.Explain how the net effect of cash used in each activity will help to evaluate liquidity, solvency, and financial flexibility.Explain why this statement is necessary even when a company has substantial net income.Substantiate your response with examples.Resources ReadingsMore than one way to gain interest on money exists. This chapter provides insights on these options. In addition, this chapter also addresses how annuities differ and how they affect a business's present and future, as well as the impact of these differences on the business.In Intermediate Accounting, read:Chapter 6, "Accounting and the Time Value of Money."Chapter 6 PowerPoints, Part 1 [PPT].Chapter 6 Notes, Part 1 [DOC].Chapter 6 PowerPoints, Part 2 [PPT].Chapter 6 Notes, Part 2 [DOC].

For the attached problem statement process you chose in 1-3 (problem statement and rubric is attached below):Create a project scope statement of two or three pages for your Six Sigma project. The project deliverables in your project scope statement should be related to solving the main problem you identified in 1-3.Construct an SIPOC for your Six Sigma project.

This assignment consists of two (2) sections: a marketing plan and sales strategy, and a marketing budget. Note: You must submit both sections as separate files for the completion of this assignment.For the first six (6) months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of twenty-five (25) miles from where you live.For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success.Section 1: Marketing Plan & Sales Strategy (MS Word or equivalent)Write the three to five (3-5) page Marketing Plan & Sales Strategy section of your business plan, in which you:Define your company’s target market. Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description). Click here for help accessing a specific page number in your eBook. Hints: At American FactFinder (http://census.gov), you will find demographic information on potential consumers in your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns (http://www.census.gov/econ/cbp/). Check Chapter 2 of Successful Business Plan for more research sources.Assess your company’s market competition. Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.Defend your strategy to successfully compete against market leaders in your segment. Hints: For example, in the soft drink market, it is intimidating to try to compete against Coke and Pepsi. Newcomers in mature markets typically must pursue niche markets or even create new market categories, as Red Bull did with energy drinks.Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution). Hints: Every business faces competition and the non-alcoholic beverage market is an especially crowded market.Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s). Hints: Before you choose your marketing vehicles, you must determine the message you want to convey through those vehicles.Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tactics effectively. Hints: If you plan to use online marketing tactics, refer to the worksheet in the text (p.171 | Online Marketing Tactics) to aid your response. Remember that even if you’re selling through grocery stores you need to build your brand and social media is a major part of that in regard to beverages. Some of the marketing tactics that beverage companies use include: sampling in grocery stores, building a following on social media, sponsoring events, exhibiting at trade shows attended by retailers, and so on. You will use a combination of these tactics. For example, if you decide to give out samples in grocery stores, promote your sampling on your social media networks and those of the grocery store.Hints: If you are planning to distribute through resellers, describe how you plan to reach them, for example, through industry trade shows or by establishing your own sales force. For information on trade shows, visit the Trade Show News Network (http://www.tsnn.com). You can exhibit or network at these shows.Format your assignment according to these formatting requirements:Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.Section 2: Marketing Budget (MS Excel worksheets template)Section 2 uses the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). Use the “Business Plan Financials Guide” (see: Course Required Files in Week 1) to support your development of the Marketing Budget.Complete the Marketing Budget worksheet for your company. Hints: The goal of the marketing budget is to help you determine how much it will cost you to reach your market and achieve your sales goals.Hints: When filling out the “Marketing Budget” worksheet in the Excel spreadsheet: Begin in the current year and complete a marketing budget for the first year of your business. The information you enter in the marketing budget spreadsheet will flow through to your “Income Statement” in the Business Plan Financials.Leave the number at zero (0) for any marketing vehicles you do not intend to use.Remember that all marketing activities involve costs. If social media represents a significant portion of your marketing, assume you will have cost of advertising and that should be reflected on your budget. Even if a social media site charges nothing to use it, you will need to use company resources to manage the site, pay someone to execute your social media marketing campaigns, and will most likely pay for ads on that site.Do NOT leave the “Marketing Budget” blank, assuming you will not have any marketing costs