Marketing Plan-- Groupon

timer Asked: Dec 23rd, 2014

Question description

Write Your Marketing Plan!

Combining all of the elements of your Marketing Plan from previous week's assignments (Groupon Case study) 

Your Marketing Plan should include, but is not limited to, :

1.  The name of your chosen company (GROUPON), its Mission Statement and the description of your product or service

2.  A situational analysis of your chosen company

3.  A SWOT analysis of your chosen company

4.  The Product Choices of your chosen company

5.  The Marketing Strategy of your chosen company

6.  The Marketing Implementation and Evaluation & Control of your chosen company

7.  An Ethics and Social Responsibility Strategy for your chosen company

Combine all the required elements listed above and edit, revise, and refine your Marketing Plan into a final draft.  Your Marketing Plan should be between 15-20 pages.  Use Level 1, APA style, headings throughout to delineate the various sections of your Marketing Plan.

Include a title page and 3-5 references.  Only one reference may be from the internet (not Wikipedia).  The other references must be from the Grantham University online library.  Please adhere to the Publications Manual of the American Psychological Association (APA), (6th ed., 2nd printing) when writing and submitting assignments and papers.

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