The market structure for oil industry● The supply and demand for oil in that market structure● The pricing of oil at the presence of OPEC and the role of Speculators● Why shale oil is a substitute for oil and explain the news in regard to the Crosselasticity of demand.4 pages

Instructions A wide variety of online and print media sources throughout the world share articles and issues experienced on projects. To keep abreast with contemporary project management issues, students will search for project management news from recognized sources to develop their understanding and knowledge about complexities and uncertainties in projects. This will help them to participate in, contribute to, lead, and succeed in future project opportunities.   While each of the four News Review Assignments will have a different topic to review, each should follow a similar process: Choose an Article. The news should be taken from a business news source such as: The Globe and Mail Maclean’s The Vancouver Sun The Economist Time The New York Times The Independent The Guardian Project Management Review, or other recognized newspapers, journals, or magazines. Articles should be at least 8-10 paragraphs to provide enough information for you to review. Articles should discuss current events and should be no more than two months older than the assignment due date. Avoid using articles published as editorials (opinions, columns), press releases, blogs, or general sources. While often interesting and informative, these tend not to be as thorough or present only one opinion on a topic. Write an Introduction The length of an introduction is usually one paragraph in length. Include a few opening sentences that announce the author(s) and the title, publisher, date of publication, and briefly explain the topic of the text. The introduction should present the aim of the article and summarize the main finding or key argument. Conclude the introduction with a brief statement of your evaluation of the text. This can be a positive or negative evaluation or as is usually the case, a mixed response. Summarize the Article Present a summary of the key points along with a limited number of examples. You can also briefly explain the author’s purpose/intentions throughout the text and describe how the text is organized. The summary should only make up about a third of the critical review. Critique the Article The critique should be a balanced discussion and evaluation of the strengths, weaknesses, and notable features of the text. Remember to base your discussion on specific criteria. Good reviews also include other sources to support the evaluation (remember to reference). You can choose how to sequence your critique. Here are some examples to get you started: Most important to least important conclusions you make about the text. If your critique is more positive than negative, then present the negative points first and positive last. If your critique is more negative than positive, then present the positive points first and negative last. If there are both strengths and weaknesses for each criterion you use, you need to decide what your judgement is overall. For example, you may want to comment on a key idea in the text and have both positive and negative comments. You could begin by stating what is good about the idea, and then concede and explain how it is limited in some way. While this example shows a mixed evaluation, overall you are probably being more negative than positive. In long reviews, you can address each criterion you choose in a paragraph, including both negative and positive points. For very short critical reviews (one page or less) where your comments will be briefer, include a paragraph of positive aspects and another of negative. You can also include recommendations used in the critique section on how the text can be improved in terms of ideas, research approach, theories, or frameworks. Write a Conclusion This is usually a very short paragraph. Restate your overall opinion of the text. Briefly present recommendations. If necessary, include some further qualification or explanation of your judgement. This can help your critique sound fair and reasonable. Cite Your References Cite the source of your article in a properly formatted APA-style reference at the end of the review. If you have used other sources in you review you should also include them in this reference list. Remember to properly cite your reference if you refer to text from it, either directly in the form of a direct quote or indirectly if you paraphrase. Avoid plagiarism! The review is to be written in accordance with APA style of writing. Each review must be no more than 400 words in total. Focus on the key points and learnings. All Individual Project Management News Reviews MUST be submitted through Moodle Turnitin. Similarity reports must not exceed 15%.  News Review 1: Complexity and Uncertainty in Project Management Landscape Upon successful completion of this assignment, students should be able to: identify a relevant project management news in the media on project failure, identify and assess the complexities and uncertainties associated with a real-life project in markets that demand speed and agility, determine mitigation measures that could save the project from distress, and examine and incorporate business values into the choice of Project Management Life Cycle (PMLC) models when dealing with complexities and uncertainties of project. Brief Description Online The continuous high number of project failures suggests that current project and risk management methodologies are not working. Identify in a relevant project management news media on project failure, evaluate and indicate the mitigation measures that could have saved the project from its predicaments. On-Campus The continuous high number of project failures suggests that current project and risk management methodologies are not working. Identify in a relevant project management news media on project failure, evaluate and indicate the mitigation measures that could have saved the project from its predicaments.

MRKT 310 Principles of MarketingWeek 2 Writing AssignmentStrategic Marketing & Value for the CustomerLearning OutcomesCreating Value for Customers: Student can demonstrate an understanding of the concept of value creation. The Role of the Customer in Company Mission. Student can assess the company's commit to serving customer needs as evidenced in a company's mission statement.SWOT analysis: Student can conduct a simple SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of a product or service offering and draw inferences from an analysis of the results. Competitive Analysis: Student can conduct a simple competitive analysis based on criteria important to the customers of the product or service.DirectionsStep One: Select your product or service offering from the list in Writing Assignment Instructions. The same product/service will be used in all four of your writing assignments.Step Two: Research your product or service offering through the Internet and UMGC’s virtual library. Your references will need to be mostly academic sources; see library services if you do not know what an academic source means and your own outside research. Do not limit yourself to searching solely on the product or service name. Look up the industry it is in. Hoovers.com database is a good place to search for this information in the UMGC library; search on that industry as well. Look up the direct competitors. Check industry journals and the trade press. Ask your family, friends, coworkers and others what they think about the product and each of the competitors. If relevant and possible, you may want to visit a retailer to compare the products on the shelves or visit all of the websites. Keep all your research as you will need it for future writing assignments. [Optional] You may want to calculate the lifetime value of a customer. See the discussion of the lifetime value calculation in the week's reading, and calculate the LTV using this simple equation: LTV = (Price) * number of annual purchases * number of years expected to purchase - initial acquisition costs. For simplicity sake, you can assume your customer will have a relationship with you for ten years and you can make an educated guess as to how much the initial acquisition costs were to get that person as a customer in terms of advertising or other types of promotion efforts. If you are not a customer yourself, make and share your assumptions about your calculation. If you are not a customer, you might want to find someone who is. Ask them why they are loyal to the product or service. Step Three: Prepare your assignment to answer each of the following questions (two in part 1 and two in part 2). Although you do not need to repeat the question, each section should have a heading. The paper should contain approximately 4-5 total pages of analysis for the responses to the questions. See Writing Assignment Instructions for full details of the requirements. Part 1 – Customer Value & Role in MissionCreating Value for Customers. Consider the customers you believe currently use your product or service and the definition of marketing offered in the course content. Discuss how you think the company creates value for its customers based on the concepts in this week's readings. Role of the Customer in the Company's Mission. The readings indicate that the best marketing begins with the customer and that commitment to the customer begins with including the customer in the company's mission statement. Find your company's mission statement. Copy, paste and cite the company mission statement (or attach as an exhibit if it is too long). Comment on its effectiveness in demonstrating the company's commitment to having a customer focus. Could the mission statement have more focus on the customer? How would you recommend it be modified? Is it supported with value statements or other evidence of a customer focus? Part 2 – Company AnalysisSWOT analysis. Perform a SWOT analysis for your company and create a table in which you display and explain your results. Identify at least one element of each of the SWOT categories (a strength, a weakness, an opportunity, and a threat). Explain your choice using a citation to support your explanation. Then identify possible implications for each of the four elements. Create and include a Table in which these elements are posted. For example, if a strength is a strong national brand name, the implication is that the company may be able to launch other related products under the positive umbrella of the same brand name. Conversely, if a major weakness is the company is carrying a lot of debt, the implication is that the company not be able to achieve significant growth, but may have to consider retrenchment strategies. Your response will be enhanced by including elements related to your product. Do not simply reproduce a SWOT analysis you find somewhere; you are being asked to perform your own analysis and create your own SWOT.Competitive Analysis. Identify at least two major competitors that are trying to sell essentially identical products to the same type of consumer. Then, identify at least three criteria that are important to those consumers when they are making their decision as to which of the three competing offers to buy (e.g. price, specific benefit, service, warranty, convenience, specific feature, etc.). Make a chart with the three criteria along the left-hand side and the competitor products (including your own product) across the top. Rank each of the products on a scale from 1= low to 5= high on each performs on each of the three criteria. Add down each column. Which product ranked highest overall based on the sum of the columns? Then, look at the highest score in each of the criteria boxes. Explain the following…Which products ranked the highest on each of the three criteria? Was it the same product, was it three different products? What do these results tell you about the competitive environment of your product category. Which product is the leader? Which product is the follower, challenger and nicher, if those categories apply? Include your chart in your text.General Submission Requirements – See Writing Assignment Instructions.Due DateMar 30, 2021 11:59 PM