Select an organization (or make one up). This should be the organization you plan to use for the marketing plan which is the major final project for this course. State the name of the organization or make up a name. Please be sure you wish to use this organization as you will be completing your final marketing plan project on this organization. Seek advice from the instructor if you have any questions. This assignment will ultimately be included in your final project. Answer the following questions based on that organization.  Discuss some of the main actors in the microenvironment and the main forces in the macroenvironment for your organization. Please be specific and provide relevant analysis useful for the organization.  Consider what marketing research the organization has done or can conduct in the future. Include at least one specific primary data collection and one specific secondary data gathering. Also, what marketing decisions have been or could be made with that marketing research?

Step 1: Case ScenarioRead the following case first; then proceed to the next steps.A major cosmetics company posted a position on a local jobs board looking for a sales representative. The posting stated “Established fortune 500 company has an immediate opening for sales representative in the New York area. Candidates should have 3 or more years of experience in the cosmetics industry and a proven track record of success in this field.”Sara and Jim both applied for the position in New York City. Sara is 24 and has 3 years of experience with a rival cosmetics company in their marketing department. Jim has 18 years of experience as a cosmetics representative who has just recently been laid off and is 49 years old. The company decided to hire Sara; and during the interview process, Jim was told that the company thought women were better suited for the cosmetics industry. It was also alluded to during Jim’s interview that the company wanted younger people to promote their product line.Jim filed a lawsuit with the Equal Employment Opportunity Commission (EEOC) and after a year and a half of litigation, Jim was awarded the job. During this time, Sara had been a very successful employee; however, with only one position available, the company had to fire Sara.Step 2: Reflection PartThink about the following:Was this a proper decision by the EEOC?If you worked for the EEOC, how would you have decided on this case? Explain your reasoning.After you have thought through your position on this scenario, apply your thinking to this week’s philosophers and complete Step 3 - the writing part of this assignment.Step 3: Writing PartIn 2-3 pages, explain how Machiavelli and Hobbes would explain the role of the government in this case if they were confronted with this situation. How might they apply the use of power to illustrate their philosophy? Support your analysis with quotes or paraphrases from the philosophers. Use APA format and citation when writing your assignment.