Module 3 - SLPINTEGRATED MARKETING COMMUNICATIONS AND PROMOTION MIXProfessional ApplicationYou are continuing to work with the same product or service you have been using throughout class and you’ll develop a creative strategy.Campaign ThemeDescribe a campaign theme that can be applied to your product or service. Provide rationale for the theme based on decisions made in earlier assignments.This section of the paper should be a half page in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.Traditional Media Ads (based on the choices made in this week’s case)Develop the “creative” for two of the following: print, TV, radio, direct mail, outdoor. Describe the following.Headline/Tag Line for ad. This must be original and written by you.At least one paragraph of copy to the used in ad. This must be original and written by you.Examples of visual or multimedia elements that you would like to see in the chosen ad. You do not have to create graphics; you can link to examples used by other companies.This section of the paper should be 1 page in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.Electronic Media (based on the choices made in this week’s case)Develop the “creative” for one electronic media campaign. Describe the following:Headline/Tag Line for ad. This must be original and written by you.At least one paragraph of copy to the used in ad. This must be original and written by you.Examples of visual or multimedia elements that you would like to see in the chosen ad. You do not have to create graphics; you can link to examples used by other companies.This section of the paper should be a half page in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.The focus of this assignment is application and critical thinking. If you are engaging in research, be sure to cite and reference the sources in APA format.See the Student Guide to Writing a High-Quality Academic Paper, including pages 13 and 14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” on the TLC portal. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. The use of direct quotes is strongly discouraged.Use the attached APA-formatted template (MKT301 SLP3) to create your submission.SLP Assignment ExpectationsYour submission will include:Trident University International’s cover pageA two-page paper with APA citations (2-3 sentence introduction, body, 2-3 sentence conclusion)The reference list page in APA format (see specific research requirements)Grading Note:At Trident University International, rubrics are used for grading. These rubrics specify the points available for each component of an assignment. Points are earned based on the level of the work submitted. The SLP rubric can be viewed under the “Assessments” menu at the top of the page.Privacy Policy | Contact

Descriptive Statistics AnalysisDescribe the Sun Coast data using the descriptive statistics tools discussed in the unit lesson. Establish whether assumptions are met to use parametric statistical procedures. Repeat the tasks below for each tab in the Sun Coast research study data set. Utilize the Unit IV Scholarly Activity template here.You will utilize Microsoft Excel ToolPak. The links to the ToolPak are here in the Course Project Guidance document.Here are some of the items you will cover.Produce a frequency distribution table and histogram.Generate descriptive statistics table, including measures of central tendency (mean, median, and mode), kurtosis, and skewness.Describe the dependent variable measurement scale as nominal, ordinal, interval, or ratio.Analyze, evaluate, and discuss the above descriptive statistics in relation to assumptions required for parametric testing. Confirm whether the assumptions are met or are not met.The title and reference pages do not count toward the page requirement for this assignment. This assignment should be no less than five pages in length, follow APA-style formatting and guidelines, and use references and citations as necessary.

Final Project Assignment - Week 5  Provide ONE 2-3 page paper addressing both of the following topics.  What are Walmart’s supply chain strategies to operate domestically and globally with emphasis on how they plan and integrate supply chain components into a coordinated system?  Does Walmart use key tactics such as risk pooling, inventory placement, integrated planning, collaboration, information sharing, or other tactics? If so, please describe. Are other tactics used? (LOG430). How does Walmart leverage the transportation industry providers, users, and government agencies? How does Walmart address public policy issues along with managerial strategies in both the micro and/or macroeconomic issues in the transportation industry? (LOG440).