Incorporating Innovation and Entrepreneurship into Corporate Strategy The president of your company has recently announced the need for a greater effort to incorporate innovation and entrepreneurship into organizational strategy, and has asked you to list the requirements necessary for this to happen. You list the following requirements:Ongoing environmental monitoring An entrepreneurial climate Encouragement of entrepreneurial behavior A strong customer/stakeholder focus Explain why each of these is important along with your plan for achieving them. Submit your answers in a 4- to 5-page Microsoft Word document.

In the Unit 7 Assignment, you will assess a situation and create a crisis or risk communication plan that will be presented to a client with recommendations for addressing a current or past event of your choice. Your topic can involve an organization, product, individual, or cause (with instructor approval).The text discusses several strategies for responding to a crisis. Review these strategies and apply them to a current event outlining your recommendations on how that crisis should be addressed for the most effective public relations outcome (maintaining or creating a positive image). Using your problem solving and decision making skills, include reputation management in your assessment and recommendations and support solutions with the decision tree, “conflict management life cycle,” the “variables affecting risk perceptions,” and “how to communicate during a crisis” sections in the text.Your focus for your analysis, recommendations, and plan can be based on one of these two approaches:Proactive approach – put a plan in place to address a situation in case it happens in the future (issues management process). Topics can be a product recall, human resource issue, natural disaster or other events.Address a situation that has already occurred and analyze what should have been done and what was done well. Then base your recommendations on what would have been the most effective approach to the situation.Content of your Unit 7 AssignmentYour conflict management presentation should be approximately 3-4 PagesThe Assignment should include:Introduction into strategic conflict management from a public relations perspective (not a business perspective)Your analysis of the conflict situation.BackgroundMain eventsMain crisis/ issues/ risks/ problems that need to be addressed.Three main objectives of your crisis/ issue/ risk plan based on the problems identifiedAt least two or three specific strategies that you recommend to address EACH objectiveRecommend a strategy for the management of image and reputationRecommend a strategy for the management and use of social media during the crisisAddress any long term considerationsOverall conclusionAlthough the analysis and recommendations need to be your original work, use APA style for citations and references of all support used from the text. Please refer to the APA Quick Reference and the Writing Center for APA formatting help.

Brent Bonnin begins his senior year of college filled with excitement and a twinge of fear. The excitement stems from his anticipation of being done with it all—professors, exams, problem sets, grades, group meetings, all-nighters. . . . The list could go on and on. The fear stems from the fact that he is graduating in December and has only 4 months to find a job.