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Question description


To correctly identify opportunities and threats to their product, marketing managers need to understand the marketing environment in which their products operate.

Choose a product or service and determine how to make it available to the end user. Using your textbook and the articles from the databases in the AIU library, develop a distribution system for the product or service that you have chosen.

Week 3 Research

  • Give an overview of the following distribution channels:
    • Channel levels: Direct versus indirect distribution
    • Channel organizations: Conventional, vertical, horizontal, and multichannel marketing systems
  • Analyze your target market's needs, and explain what you know about your target market and what it wants from a channel of distribution.
  • Determine which of the following channel members you will use, and explain why:
    • Indirect: Retailer, wholesaler, dealer, manufacturer's rep, and so forth
    • Direct: Catalog, telephone, sales force, and so forth
  • Discuss how many channel members you will use (intensive distribution, exclusive distribution, or selective distribution), and explain why.
  • Recommend a channel organization (conventional, vertical, horizontal, or multichannel marketing system), and explain why.

Tutor Answer

(Top Tutor) Daniel C.
School: Duke University
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