SERIOUS TUTORS ONLY; ABSOLUTELY NO PLAGIARISM.

Sigchi4life
Category:
Marketing
Price: $10 USD

Question description

2-3 PAGES;ABSTRACT INCLUDED

To correctly identify opportunities and threats to their product, marketing managers need to understand the marketing environment in which their products operate.

Choose a product or service and determine how to make it available to the end user. Using your textbook and the articles from the databases in the AIU library, develop a distribution system for the product or service that you have chosen.

Week 3 Research

  • Give an overview of the following distribution channels:
    • Channel levels: Direct versus indirect distribution
    • Channel organizations: Conventional, vertical, horizontal, and multichannel marketing systems
  • Analyze your target market's needs, and explain what you know about your target market and what it wants from a channel of distribution.
  • Determine which of the following channel members you will use, and explain why:
    • Indirect: Retailer, wholesaler, dealer, manufacturer's rep, and so forth
    • Direct: Catalog, telephone, sales force, and so forth
  • Discuss how many channel members you will use (intensive distribution, exclusive distribution, or selective distribution), and explain why.
  • Recommend a channel organization (conventional, vertical, horizontal, or multichannel marketing system), and explain why.

Tutor Answer

(Top Tutor) Daniel C.
(997)
School: Duke University
PREMIUM TUTOR
Studypool has helped 1,244,100 students
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1829 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors