Description
Assume that you are an HR manager in a MNE, and you have been tasked with designing HR policy that would apply to the various locations external to the United States. You must define the differences between domestic and international HRM, examine key factors that drive standardization, and define the impact on culture and the institutional environment.
Write a six to eight (6-8) page paper in which you:
- Compare and contrast two (2) main differences between domestic and international HRM.
- Examine two (2) of the factors that drive standardization of HRM practices. Determine whether or not it is advantageous for an MNE to adopt a worldwide corporate culture for each of its subsidiaries.
- Examine the role of the subsidiary. Compare and contrast global innovators, the integrated player, implementers, and local innovators as subsidiaries. Determine the best role for a company that is just beginning to expand internationally. Provide a rationale for your response.
- Analyze two (2) of the factors that drive the localization of HRM practices for an MNE. Determine two (2) advantages of the localization of HRM practices.
- Determine the impact of the culture and institutional context (environment) on:
- recruitment and selection
- training and development
- compensation
- task distribution
- Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
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DOC 670 Trident University International Triangulation Approach Discussion
Module 4 - CaseDesigning the Triangulation Approach to Address the Research ProblemAssignment OverviewIn this Case Assignm ...
DOC 670 Trident University International Triangulation Approach Discussion
Module 4 - CaseDesigning the Triangulation Approach to Address the Research ProblemAssignment OverviewIn this Case Assignment, you will be reading several articles and sources describing data collection protocols, arrangements, and relationships, and the kinds of issues that need to be considered in developing a set of procedures for your study. You will then be asked to construct a basic procedure list and plan for your study, taking these issues into consideration and allowing for the decisions you previously made regarding design, measures, and respondents.As the course progresses, you will be making a series of decisions in which you will increasingly specify the structure of your project. These decisions build on each other in critical ways. However, you are not locked into previous decisions if you subsequently decide you need to change direction. As before, you have an opportunity to go back and revise and/or extend the previous sections completed in previous modules. If you do revise earlier sections, please include them and indicate what changes you have made to them. Case grades given for the first four modules will be advisory rather than final. Your ultimate grade will be based on the completed methodology at the end of the course. Case AssignmentPrepare a 5- to 7-page paper in accordance with the following Assignment Expectations, describing the procedural issues for your project, in accordance with the following outline:
Briefly describe the organization within which you are working for your project, and your relationship to it.
Identify your organizational contact/liaison person(s), their role within the organization, how you got involved with them, the role that you expect them to play in regard to your project, and the arrangements you have for maintaining regular contact with them.
Complete a basic plan/timeline for your project, according to the following grid. Identify the principal activities you will need to carry out, the approximate dates when you might complete them (or, if you’re unable to identify specific dates, at least how long you expect each activity to take), and any necessary prerequisites for any of these activities (that is, things that have to happen before the activity can be undertaken). Be sure to include both specific activities related to research and administrative events such as project approval and IRB (https://www.trident.edu/students-and-alumni/institutional-review-board/) approval, as well as any needed organizational reviews.
Activities
Date start
Date complete
Prerequisites
Deliverables (if any)
1
2
3
...
Identify any potential sources of difficulty or complication for your project—that is, things that might make it difficult to complete. For each difficulty, identify any ideas you might have about how to overcome it, and any kind of specific help you might need to resolve these issues.
Assignment ExpectationsLength: The written component of this assignment should be 5–7 pages long (double-spaced) without counting the cover page and reference page.Organization: Subheadings should be used to organize your paper according to the questions.Grammar and Spelling: While no points are deducted for minor errors, assignments are expected to adhere to standard guidelines of grammar, spelling, punctuation, and sentence syntax. Points may be deducted if grammar and spelling impact clarity. We encourage you to use tools such as grammarly.com and proofread your paper before submission.When you write your paper make sure you do the following:
Answer the assignment questions directly.
Stay focused on the precise assignment questions. Do not go off on tangents or devote a lot of space to summarizing general background materials.
Use evidence from your readings to justify your conclusions.
Be sure to cite at least five credible resources.
Make sure to reference your sources of information with both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper, including pages 11–14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” in the TLC Portal.
Your assignment will be graded using the following criteria:Assignment-Driven Criteria: Student demonstrates mastery covering all key elements of the assignment.Critical Thinking/Application to Professional Practice: Student demonstrates mastery conceptualizing the problem and analyzing information. Conclusions are logically presented and applied to professional practice in an exceptional manner.Business Writing and Quality of References: Student demonstrates mastery and proficiency in written communication and use of appropriate and relevant literature at the doctoral level.Citing Sources: Student demonstrates mastery applying APA formatting standards to both in-text citations and the reference list.Professionalism and Timeliness: Assignments are submitted on time.Module 4 - BackgroundDesigning the Triangulation Approach to Address the Research ProblemRequired ReadingFarrell, S. (2016). Project Management for user research: The plan. Retrieved May 10, 2018, from the Neilson/Norman Group website at https://www.nngroup.com/articles/pm-research-plan/Moylan, W. A. (2002). Planning and scheduling: The yin and yang of managing a project. Paper presented at Project Management Institute Annual Seminars & Symposium, San Antonio, TX. Newtown Square, PA: Project Management Institute. Retrieved May 10, 2018, from https://www.pmi.org/learning/library/planning-scheduling-managing-project-8510Rose, S., Spinks, N., & Canhoto, A. (2015). Research project planner template. From Management research: Applying the principles. Retrieved from https://s3-eu-west-1.amazonaws.com/s3-euw1-ap-pe-ws4-cws-documents.ri-prod/9780415628129/Chapter%208%20-%20template%20for%20project%20planning%20final_edited.pdfResearch methods and processes. (n.d.). In Encyclopedia of Management at the Reference for Business website. Retrieved May 10, 2018, from http://www.referenceforbusiness.com/management/Pr-Sa/Research-Methods-and-Processes.htmlStockberger, D. (2016). Introductory statistics: Concepts, models, and applications. Missouri State. Retrieved from http://www.psychstat.missouristate.edu/introbook/sbk19.htmVideo MaterialLiaison in management: Definition & explanation. (n.d.). Retrieved from the Study.com website at https://study.com/academy/lesson/liaison-in-management-definition-lesson-quiz.htmlMcBride, T. (2014, February 23). Planning research projects [Video file]. University of Technology Sydney. Retrieved from https://www.youtube.com/watch?v=gMhiwWTQulYBern, P. (2015, April 23). Planning your research [Video file]. Syracuse University Libraries. Retrieved from https://www.youtube.com/watch?v=RxImKRpoe6sGibbs, G. R. (2010, June 11). Grounded Theory - Core Elements. Part 1 [Video file]. Retrieved from https://www.youtube.com/watch?v=4SZDTp3_New&t=15sGibbs, G. R. (2011, October 24). Coding part 1: Alan Bryman's 4 stages of qualitative analysis [Video file]. Retrieved from https://www.youtube.com/watch?v=7X7VuQxPfpk&t=52sGibbs, G. R. (2011, October 24). Coding part 2: Thematic coding [Video file]. Retrieved from https://www.youtube.com/watch?v=B_YXR9kp1_o&t=6sGibbs, G. R. (2011, November 21). Research interviewing part 1: Interviews and the Interview Society [Video file]. Retrieved from https://www.youtube.com/watch?v=9yRgBS2JmXUGibbs, G. R. (2011, November 21). Research interviewing part 2: The pros and cons of interviewing [Video file]. Retrieved from https://www.youtube.com/watch?v=4PbB2sAq-PQGibbs, G. R. (2011, November 21). Research interviewing part 3: Types of interviews [Video file]. Retrieved from https://www.youtube.com/watch?v=SWCh1RhYT-gGibbs, G. R. (2011, November 21). Research interviewing part 4: The interview schedule [Video file]. Retrieved from https://www.youtube.com/watch?v=8zFujnMFVtYDedoose Support. (2010, September 13). Dedoose video tutorial 1: Qualitative & mixed methods research using Dedoose [Video file]. Retrieved from https://www.youtube.com/watch?v=-uvUnP6JZq0
AMU Cholesterol Test Confidence Interval for Population Question
You are told that a random sample of 150 people from Manchester New Hampshire have been given cholesterol tests, and 60 of ...
AMU Cholesterol Test Confidence Interval for Population Question
You are told that a random sample of 150 people from Manchester New Hampshire have been given cholesterol tests, and 60 of these people had levels over the “safe” count of 200.Using Excel, construct a 95% confidence interval for the population proportion of people in New Hampshire with cholesterol levels over 200.Note: Note that this question requires confidence interval for a proportion, the interval that is likely to capture the proportion of all population members’ that satisfy a specified property. Do you remember the formula? If not, here it is:p estimate + - z-critical value X sqrt (p estimate (1-p estimate)/n)Also note that, for population proportion, we use z-multiple not the t-multiple. So you can ask, where is the population standard deviation? You don't need it. Look at the formula.
FINC 495 University of Maryland Trade Off from Operating Leverage Discussion
From the PDF attached, complete the following 7 questions1. Verify the current and projected (with the new technology) bre ...
FINC 495 University of Maryland Trade Off from Operating Leverage Discussion
From the PDF attached, complete the following 7 questions1. Verify the current and projected (with the new technology) breakeven levels of sales reported by Wynona Hill. Calculate the degree of operating leverage (DOL) at the projected annual sales level of 5,000 units, first with the current technology (assuming the firm could, in fact, produce 5,000 units with the existing technology) and then with the proposed new technology. Interpret the calculated DOL figures and explain the significance of the higher DOL at the expected sales level with the proposed new technology.2. Create a graph illustrating Nelson’s total revenue curve and the two total cost curves that C. J. is considering. Identify the two breakeven sales levels (calculated for Question 1 above) on the graph.3. Calculate the sales volume at which NOI for Nelson is the same under both production methods and show that sales level on the graph.4. Assume that Wynona’s sales projections come from a normal distribution and the weighted average price of the mix of guitars sold by Nelson is $800 per guitar. Superimpose onto the graph created for Question 2 a probability distribution of sales with an expected sales level, E(Q), of 5,000 units and a standard deviation of 1,100 units. (Be sure the left tail of the probability distribution extends beyond the breakeven level of output for the current production method.) What is the expected net operating income, E(NOI), and the probability of an operating loss with the current technology? With the proposed technology? Identify the areas of operating loss with each technology under the probability distribution.5. Discuss how you would use your graph to explain the risk-reward implications of the greater operating leverage inherent in the cost structure expected with the proposed new production process.6. Assume that, upon further investigation, Wynona and her team conclude that the correct standard deviation of the sales distribution is only 600 units rather than 1,100 units. What are the recalculated loss probabilities associated with the current and proposed technologies? How would this new information affect your explanation of the risk-reward implications of the greater operating leverage inherent in the cost structure expected with the proposed new technology?7. Do you think C. J. has sufficient information to make her final recommendation to Toby and Charley? If so, what do you think her recommendation should be? And if not, what other information or analysis does she need to present to the two officers?
Discussion Post
By the due date assigned, respond to the assigned discussion questions and submit your responses to the appropriate topic ...
Discussion Post
By the due date assigned, respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area.Respond to the assigned questions using the lessons and vocabulary found in the reading.Support your answers with examples and research and cite your research using the APA format.Start reviewing and responding to the postings of your classmates as early in the week as possible.Select any one of the following starter bullet point sections. Review the important themes within the sub questions of each bullet point. The sub questions are designed to get you thinking about some of the important issues. Your response should provide a succinct synthesis of the key themes in a way that articulates a clear point, position, or conclusion supported by research. Select a different bullet point section than what your classmates have already posted so that we can engage several discussions on relevant topics. If all of the bullet points have been addressed, then you may begin to reuse the bullet points with the expectation that varied responses continue.The American Marketing Association (AMA) defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”Evaluate the strengths and weaknesses of this definition.Defend how you would change the definition.Assess whether the definition is clear, accurate, relevant, and current in today’s organizations and society.Many people think of marketing as only promotion. However, marketing is much more. A common way of understanding the essentials of marketing is using the 4Ps model—product, price, place, and promotion.Analyze each of the 4Ps and explain how they create value for organizations. Remember, value creation is any type of activity or outcome that will add to the long-term success of the organization. It is more than simply economic value and includes enhancements such as customer good will, employee satisfaction, supplier networks, managerial skills and experience, and ethical or community factors. Creating value can include intangible as well as tangible assets, such as intellectual property and a business plan.Justify which of the four functions (4Ps) seems to provide the most value to organizations.Marketing has evolved into a major business function that crosses all areas of an organization. For example, marketing may advise production about how much of the company’s product to make and then may tell logistics when to ship it. Accordingly, marketing influences business practices and it may also have wider influence on society.Assess the importance of marketing to society.Evaluate how marketing has changed society.Analyze how marketing has impacted today’s lifestyle.A SWOTT analysis helps evaluate current performance and future potential, especially in relation to competitors. Organizations use SWOTT to assess strengths and weaknesses within the organization, threats and opportunities from outside the organization, and trends that might have long-term consequences for the organization and the industry as a whole.Perform a brief SWOTT analysis on a company of your choice as seen through the eyes of a marketing manager.Justify some recommendations for overcoming factors that might impede progress of the organization and for taking advantage of factors that could benefit the organization.Market growth is accomplished by one or more of the following strategies: Market Penetration (increasing market share), Market Development (new markets), Product Development (new products or services), and Diversification (promoting new or expanding existing products to reach a new market). Remember, the diversification strategy stands apart from the other three strategies. The first three strategies are pursued with the same technical, financial, and merchandising resources used for the original product line, whereas diversification usually requires a company to acquire new skills, new techniques, and new facilities.Assess each of these strategies and provide an example for each category.Out of the four strategies, choose a strategy that best suits growth in a company of your choice and justify how you would use this strategy.Respond to your peers throughout the week. Justify your answers with examples, research, and reasoning.Your initial posting should be the equivalent of 1.5 single-spaced pages (700 to 800 words) in length. Be sure to cite your sources using APA format.
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Diversity Research Paper
The website does not have easy accessibility to diversity-related information as observed from the type of content on the ...
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DOC 670 Trident University International Triangulation Approach Discussion
Module 4 - CaseDesigning the Triangulation Approach to Address the Research ProblemAssignment OverviewIn this Case Assignm ...
DOC 670 Trident University International Triangulation Approach Discussion
Module 4 - CaseDesigning the Triangulation Approach to Address the Research ProblemAssignment OverviewIn this Case Assignment, you will be reading several articles and sources describing data collection protocols, arrangements, and relationships, and the kinds of issues that need to be considered in developing a set of procedures for your study. You will then be asked to construct a basic procedure list and plan for your study, taking these issues into consideration and allowing for the decisions you previously made regarding design, measures, and respondents.As the course progresses, you will be making a series of decisions in which you will increasingly specify the structure of your project. These decisions build on each other in critical ways. However, you are not locked into previous decisions if you subsequently decide you need to change direction. As before, you have an opportunity to go back and revise and/or extend the previous sections completed in previous modules. If you do revise earlier sections, please include them and indicate what changes you have made to them. Case grades given for the first four modules will be advisory rather than final. Your ultimate grade will be based on the completed methodology at the end of the course. Case AssignmentPrepare a 5- to 7-page paper in accordance with the following Assignment Expectations, describing the procedural issues for your project, in accordance with the following outline:
Briefly describe the organization within which you are working for your project, and your relationship to it.
Identify your organizational contact/liaison person(s), their role within the organization, how you got involved with them, the role that you expect them to play in regard to your project, and the arrangements you have for maintaining regular contact with them.
Complete a basic plan/timeline for your project, according to the following grid. Identify the principal activities you will need to carry out, the approximate dates when you might complete them (or, if you’re unable to identify specific dates, at least how long you expect each activity to take), and any necessary prerequisites for any of these activities (that is, things that have to happen before the activity can be undertaken). Be sure to include both specific activities related to research and administrative events such as project approval and IRB (https://www.trident.edu/students-and-alumni/institutional-review-board/) approval, as well as any needed organizational reviews.
Activities
Date start
Date complete
Prerequisites
Deliverables (if any)
1
2
3
...
Identify any potential sources of difficulty or complication for your project—that is, things that might make it difficult to complete. For each difficulty, identify any ideas you might have about how to overcome it, and any kind of specific help you might need to resolve these issues.
Assignment ExpectationsLength: The written component of this assignment should be 5–7 pages long (double-spaced) without counting the cover page and reference page.Organization: Subheadings should be used to organize your paper according to the questions.Grammar and Spelling: While no points are deducted for minor errors, assignments are expected to adhere to standard guidelines of grammar, spelling, punctuation, and sentence syntax. Points may be deducted if grammar and spelling impact clarity. We encourage you to use tools such as grammarly.com and proofread your paper before submission.When you write your paper make sure you do the following:
Answer the assignment questions directly.
Stay focused on the precise assignment questions. Do not go off on tangents or devote a lot of space to summarizing general background materials.
Use evidence from your readings to justify your conclusions.
Be sure to cite at least five credible resources.
Make sure to reference your sources of information with both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper, including pages 11–14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” in the TLC Portal.
Your assignment will be graded using the following criteria:Assignment-Driven Criteria: Student demonstrates mastery covering all key elements of the assignment.Critical Thinking/Application to Professional Practice: Student demonstrates mastery conceptualizing the problem and analyzing information. Conclusions are logically presented and applied to professional practice in an exceptional manner.Business Writing and Quality of References: Student demonstrates mastery and proficiency in written communication and use of appropriate and relevant literature at the doctoral level.Citing Sources: Student demonstrates mastery applying APA formatting standards to both in-text citations and the reference list.Professionalism and Timeliness: Assignments are submitted on time.Module 4 - BackgroundDesigning the Triangulation Approach to Address the Research ProblemRequired ReadingFarrell, S. (2016). Project Management for user research: The plan. Retrieved May 10, 2018, from the Neilson/Norman Group website at https://www.nngroup.com/articles/pm-research-plan/Moylan, W. A. (2002). Planning and scheduling: The yin and yang of managing a project. Paper presented at Project Management Institute Annual Seminars & Symposium, San Antonio, TX. Newtown Square, PA: Project Management Institute. Retrieved May 10, 2018, from https://www.pmi.org/learning/library/planning-scheduling-managing-project-8510Rose, S., Spinks, N., & Canhoto, A. (2015). Research project planner template. From Management research: Applying the principles. Retrieved from https://s3-eu-west-1.amazonaws.com/s3-euw1-ap-pe-ws4-cws-documents.ri-prod/9780415628129/Chapter%208%20-%20template%20for%20project%20planning%20final_edited.pdfResearch methods and processes. (n.d.). In Encyclopedia of Management at the Reference for Business website. Retrieved May 10, 2018, from http://www.referenceforbusiness.com/management/Pr-Sa/Research-Methods-and-Processes.htmlStockberger, D. (2016). Introductory statistics: Concepts, models, and applications. Missouri State. Retrieved from http://www.psychstat.missouristate.edu/introbook/sbk19.htmVideo MaterialLiaison in management: Definition & explanation. (n.d.). Retrieved from the Study.com website at https://study.com/academy/lesson/liaison-in-management-definition-lesson-quiz.htmlMcBride, T. (2014, February 23). Planning research projects [Video file]. University of Technology Sydney. Retrieved from https://www.youtube.com/watch?v=gMhiwWTQulYBern, P. (2015, April 23). Planning your research [Video file]. Syracuse University Libraries. Retrieved from https://www.youtube.com/watch?v=RxImKRpoe6sGibbs, G. R. (2010, June 11). Grounded Theory - Core Elements. Part 1 [Video file]. Retrieved from https://www.youtube.com/watch?v=4SZDTp3_New&t=15sGibbs, G. R. (2011, October 24). Coding part 1: Alan Bryman's 4 stages of qualitative analysis [Video file]. Retrieved from https://www.youtube.com/watch?v=7X7VuQxPfpk&t=52sGibbs, G. R. (2011, October 24). Coding part 2: Thematic coding [Video file]. Retrieved from https://www.youtube.com/watch?v=B_YXR9kp1_o&t=6sGibbs, G. R. (2011, November 21). Research interviewing part 1: Interviews and the Interview Society [Video file]. Retrieved from https://www.youtube.com/watch?v=9yRgBS2JmXUGibbs, G. R. (2011, November 21). Research interviewing part 2: The pros and cons of interviewing [Video file]. Retrieved from https://www.youtube.com/watch?v=4PbB2sAq-PQGibbs, G. R. (2011, November 21). Research interviewing part 3: Types of interviews [Video file]. Retrieved from https://www.youtube.com/watch?v=SWCh1RhYT-gGibbs, G. R. (2011, November 21). Research interviewing part 4: The interview schedule [Video file]. Retrieved from https://www.youtube.com/watch?v=8zFujnMFVtYDedoose Support. (2010, September 13). Dedoose video tutorial 1: Qualitative & mixed methods research using Dedoose [Video file]. Retrieved from https://www.youtube.com/watch?v=-uvUnP6JZq0
AMU Cholesterol Test Confidence Interval for Population Question
You are told that a random sample of 150 people from Manchester New Hampshire have been given cholesterol tests, and 60 of ...
AMU Cholesterol Test Confidence Interval for Population Question
You are told that a random sample of 150 people from Manchester New Hampshire have been given cholesterol tests, and 60 of these people had levels over the “safe” count of 200.Using Excel, construct a 95% confidence interval for the population proportion of people in New Hampshire with cholesterol levels over 200.Note: Note that this question requires confidence interval for a proportion, the interval that is likely to capture the proportion of all population members’ that satisfy a specified property. Do you remember the formula? If not, here it is:p estimate + - z-critical value X sqrt (p estimate (1-p estimate)/n)Also note that, for population proportion, we use z-multiple not the t-multiple. So you can ask, where is the population standard deviation? You don't need it. Look at the formula.
FINC 495 University of Maryland Trade Off from Operating Leverage Discussion
From the PDF attached, complete the following 7 questions1. Verify the current and projected (with the new technology) bre ...
FINC 495 University of Maryland Trade Off from Operating Leverage Discussion
From the PDF attached, complete the following 7 questions1. Verify the current and projected (with the new technology) breakeven levels of sales reported by Wynona Hill. Calculate the degree of operating leverage (DOL) at the projected annual sales level of 5,000 units, first with the current technology (assuming the firm could, in fact, produce 5,000 units with the existing technology) and then with the proposed new technology. Interpret the calculated DOL figures and explain the significance of the higher DOL at the expected sales level with the proposed new technology.2. Create a graph illustrating Nelson’s total revenue curve and the two total cost curves that C. J. is considering. Identify the two breakeven sales levels (calculated for Question 1 above) on the graph.3. Calculate the sales volume at which NOI for Nelson is the same under both production methods and show that sales level on the graph.4. Assume that Wynona’s sales projections come from a normal distribution and the weighted average price of the mix of guitars sold by Nelson is $800 per guitar. Superimpose onto the graph created for Question 2 a probability distribution of sales with an expected sales level, E(Q), of 5,000 units and a standard deviation of 1,100 units. (Be sure the left tail of the probability distribution extends beyond the breakeven level of output for the current production method.) What is the expected net operating income, E(NOI), and the probability of an operating loss with the current technology? With the proposed technology? Identify the areas of operating loss with each technology under the probability distribution.5. Discuss how you would use your graph to explain the risk-reward implications of the greater operating leverage inherent in the cost structure expected with the proposed new production process.6. Assume that, upon further investigation, Wynona and her team conclude that the correct standard deviation of the sales distribution is only 600 units rather than 1,100 units. What are the recalculated loss probabilities associated with the current and proposed technologies? How would this new information affect your explanation of the risk-reward implications of the greater operating leverage inherent in the cost structure expected with the proposed new technology?7. Do you think C. J. has sufficient information to make her final recommendation to Toby and Charley? If so, what do you think her recommendation should be? And if not, what other information or analysis does she need to present to the two officers?
Discussion Post
By the due date assigned, respond to the assigned discussion questions and submit your responses to the appropriate topic ...
Discussion Post
By the due date assigned, respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area.Respond to the assigned questions using the lessons and vocabulary found in the reading.Support your answers with examples and research and cite your research using the APA format.Start reviewing and responding to the postings of your classmates as early in the week as possible.Select any one of the following starter bullet point sections. Review the important themes within the sub questions of each bullet point. The sub questions are designed to get you thinking about some of the important issues. Your response should provide a succinct synthesis of the key themes in a way that articulates a clear point, position, or conclusion supported by research. Select a different bullet point section than what your classmates have already posted so that we can engage several discussions on relevant topics. If all of the bullet points have been addressed, then you may begin to reuse the bullet points with the expectation that varied responses continue.The American Marketing Association (AMA) defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”Evaluate the strengths and weaknesses of this definition.Defend how you would change the definition.Assess whether the definition is clear, accurate, relevant, and current in today’s organizations and society.Many people think of marketing as only promotion. However, marketing is much more. A common way of understanding the essentials of marketing is using the 4Ps model—product, price, place, and promotion.Analyze each of the 4Ps and explain how they create value for organizations. Remember, value creation is any type of activity or outcome that will add to the long-term success of the organization. It is more than simply economic value and includes enhancements such as customer good will, employee satisfaction, supplier networks, managerial skills and experience, and ethical or community factors. Creating value can include intangible as well as tangible assets, such as intellectual property and a business plan.Justify which of the four functions (4Ps) seems to provide the most value to organizations.Marketing has evolved into a major business function that crosses all areas of an organization. For example, marketing may advise production about how much of the company’s product to make and then may tell logistics when to ship it. Accordingly, marketing influences business practices and it may also have wider influence on society.Assess the importance of marketing to society.Evaluate how marketing has changed society.Analyze how marketing has impacted today’s lifestyle.A SWOTT analysis helps evaluate current performance and future potential, especially in relation to competitors. Organizations use SWOTT to assess strengths and weaknesses within the organization, threats and opportunities from outside the organization, and trends that might have long-term consequences for the organization and the industry as a whole.Perform a brief SWOTT analysis on a company of your choice as seen through the eyes of a marketing manager.Justify some recommendations for overcoming factors that might impede progress of the organization and for taking advantage of factors that could benefit the organization.Market growth is accomplished by one or more of the following strategies: Market Penetration (increasing market share), Market Development (new markets), Product Development (new products or services), and Diversification (promoting new or expanding existing products to reach a new market). Remember, the diversification strategy stands apart from the other three strategies. The first three strategies are pursued with the same technical, financial, and merchandising resources used for the original product line, whereas diversification usually requires a company to acquire new skills, new techniques, and new facilities.Assess each of these strategies and provide an example for each category.Out of the four strategies, choose a strategy that best suits growth in a company of your choice and justify how you would use this strategy.Respond to your peers throughout the week. Justify your answers with examples, research, and reasoning.Your initial posting should be the equivalent of 1.5 single-spaced pages (700 to 800 words) in length. Be sure to cite your sources using APA format.
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