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Week Four Discussion Question 3 - Capital Ch 8
What are the components of the capital structure? What are the differences of these components? How do you determine the optimal mix of the components of the capital structure?
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ARUCC International Business Apple Inc iPhones Brand Analysis & Availability Report
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marketing strategies of Ikea
Case study
Ikea is the leading company in selling furniture store in the world.In 2018, the global revenue generated by the IKEA Group amounted to 38.8 billion euros. (statista.com). The IKEA vision is to “create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them”. The main goal of IKEA is to help customers improve their home and professional environment by offering a wide range of furniture, textiles and utensils at reasonable prices.
At IKEA, the design of furniture products is based primarily on the study of the daily needs of people at home, especially those with low incomes and living spaces. This is how IKEA is able to offer well-adapted and functional products to the needs of its customers with reduced prices that most people can afford.
IKEA collaborators responsible for product design and development focus primarily on three peers: price and quality, design and function, environment and health. The objective is to make the productssaleable and right for the IKEA identity. This is why elements of the design are often decided on the factory floor, where designers and manufacturers work together: “At IKEA we design the price tag first and then develop the product to suit that price. IKEA product developers and designers work directly with suppliers to ensure that creating the low prices starts on the factory floor. They consider maximizing production equipment, using raw materials efficiently and applying technical innovations and the best possible design. It is all about making the most of our production process, keeping waste to an absolute minimum and considering flat-pack transportation and self-assembly”.
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Source:
IKEA company website (2019).https://www.ikea.com
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Write a brief introduction about the company Products, business statement, vision and objectives.
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You work as a financial analyst at a large automobile corpora ...
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Now that you have completed a series of assignments that have led you into the active project planning and development stage
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Most Popular Content
ARUCC International Business Apple Inc iPhones Brand Analysis & Availability Report
Task: An Individual project report on a brand of your choice. The brand must only currently be available in a limited amou ...
ARUCC International Business Apple Inc iPhones Brand Analysis & Availability Report
Task: An Individual project report on a brand of your choice. The brand must only currently be available in a limited amount of countries or a particular region and must have a physical market offering/s. The case study should be no more than 4000 words and must be completed individually. The assignments must contain the following components:Part 1) Brand AnalysisBrand IntroductionBrand Portfolio / AvailabilityBrand ElementsBrand Equity (Keller's CBBE model)Brand MantraPart 2) International Market AnalysesSLEPT analyses of 3 culturally distinct markets which the brand could potentially enterCompetitor analyses for each marketPart 3) Strategy for Market EntrySelection and justification of new international market to enterRecommended market entry strategyRecommendations for standardisation or Adaption (Marketing mix framework)Intended Points of Parity (POP) and Points of Differentiation (POD)Presentation) Range and quality of sources, use of Harvard style referencing, clarity of writing and presentation, quality of discussionN.B. This detailed structure has been provided as there are no past examples to show you, as this is a new assessment starting this module delivery. Remember to integrate the academic models and theories into your projecty by applying them to the brand case. You will need to appropriately reference to these models using Harvard referencing style – in-text and in the final reference list. You are encouraged to use (appropriately image referenced) images and figures to help you illustrate your case study. These images and figures do not count towards the wordcount, nor do tables, references (in-text and reference list), headings, subheadings or titles.Marking criteria: Brand analysis – 30% International Market Analyses – 30% Strategy for Market Entry - 30%Presentation – 10%
marketing strategies of Ikea
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Ikea is the leading company in selling furniture store in the world.In 2018, the global revenue generated by th ...
marketing strategies of Ikea
Case study
Ikea is the leading company in selling furniture store in the world.In 2018, the global revenue generated by the IKEA Group amounted to 38.8 billion euros. (statista.com). The IKEA vision is to “create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them”. The main goal of IKEA is to help customers improve their home and professional environment by offering a wide range of furniture, textiles and utensils at reasonable prices.
At IKEA, the design of furniture products is based primarily on the study of the daily needs of people at home, especially those with low incomes and living spaces. This is how IKEA is able to offer well-adapted and functional products to the needs of its customers with reduced prices that most people can afford.
IKEA collaborators responsible for product design and development focus primarily on three peers: price and quality, design and function, environment and health. The objective is to make the productssaleable and right for the IKEA identity. This is why elements of the design are often decided on the factory floor, where designers and manufacturers work together: “At IKEA we design the price tag first and then develop the product to suit that price. IKEA product developers and designers work directly with suppliers to ensure that creating the low prices starts on the factory floor. They consider maximizing production equipment, using raw materials efficiently and applying technical innovations and the best possible design. It is all about making the most of our production process, keeping waste to an absolute minimum and considering flat-pack transportation and self-assembly”.
IKEA believes that low prices are possible even with high product quality. This combination became IKEA’s veritable strategy and driving force for the sustainable growth of its business.
Source:
IKEA company website (2019).https://www.ikea.com
Questions
Write a brief introduction about the company Products, business statement, vision and objectives.
Describe the Marketing Plan forIkeacompany.
Discuss how do Ikea manage all of their products and services? What are the steps in the best development process for new products/services?
How do Ikea marketers use pricing strategy and pricing objectives to achieve their goals
Coastal Alabama Community College Financial Management Case Study
Read the scenario below, and answer the following questions.
You work as a financial analyst at a large automobile corpora ...
Coastal Alabama Community College Financial Management Case Study
Read the scenario below, and answer the following questions.
You work as a financial analyst at a large automobile corporation that occasionally makes acquisitions of smaller companies that specialize in the production and assembly of small component parts. In order to achieve vertical integration of its newest sports sedan model, the company is evaluating a few manufacturing companies that have experienced strong financial performance in the past few years. These companies would make excellent acquisitions due to the nature and quality of the product and the anticipated ease of transition. You have been tasked to evaluate these companies from a financial perspective and choose one. To do this, you need to brush up on a few concepts by addressing the following topics:
Describe what a crediting rate/score is. Should this be a factor in evaluating companies?
The firm will need to raise funds immediately for the acquisition, and debt will be used. Should the firm borrow on a long-term or short-term basis? Why?
Explain the effect, if any, inflation rates will have on the purchase? How significant is this factor?
Define the relationship between yield curves and the term structure of interest rates.
Explain what would happen to interest rates if a new process was developed that allowed automobiles to run off oil that was formulated based on lemonade? The technology used to convert this liquid to gas would be pricey but well worth it. What impact would this technology have on interest rates?
Discuss what ratios should be used to assess the financial health of the potential acquisition?
4 pages
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Now that you have completed a series of assignments that have led you into the active project planning and development stage
Discussion question: write 2 paragraphs with at least one referenceNow that you have completed a series of assignments tha ...
Now that you have completed a series of assignments that have led you into the active project planning and development stage
Discussion question: write 2 paragraphs with at least one referenceNow that you have completed a series of assignments that have led you into the active project planning and development stage for your project, briefly describe your proposed solution to address the problem, issue, suggestion, initiative, or educational need and how it has changed since you first envisioned it. What led to your current perspective and direction?MLA format - 300 words minimum
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