Begin each writing assignment by identifying the question number you are answering followed by the actual question itself (in bold type), Use a standard essay format for responses to all questions (i.e., an introduction, middle paragraphs, and conclusion), Double-spaced, using a standard font (Times New Roman) and 12 point type size, The paper will be evaluated on my ability to present a well-organized and developed response that is clear in its presentation of the course material. The presentation must be based on the course textbook. For maximum credit, you will also need to include outside sources. The class is Business Ethics. Text book is Understanding Business Ethics (Peter Stanwick and Sarah D. Stanwick, 2016) SAGE Publications ISBN.13: 978-1-506-30323-9 

Select a company/organization based on your personal or professional interests. Research aspects of their history, competitors, evolution of branding, significant previous campaigns / agency work, and any other relevant aspects. This info can be gathered online and via interviews / email exchanges with current and former employees of these companies. Next, keep a journal of when and what marketing communication tools you are exposed to from them (and for comparison, their competition) during the time frame of our course. Track with a photo, screenshot, or video link of each tool that you see along with the date. Begin by spotting what you can in the wild, then after that brief period start actively engaging with the brand on its site, in search, its email lists, on social media, etc. Be thorough and exhaustive in trying to expose yourself to all of the brand’s touchpoints. You will then provide your assessment of their communications strategy and how the items you tracked in the journal support (or don’t support) their strategy. This assignment is 1500 words maximum; other pages of your journal with indexed evidentiary materials are as needed beyond that. This project will be evaluated on (score 0 to 5 for each aspect): 1. Quality of writing (grammar, syntax, clarity, etc; proofread to be mistake-free) 2. Thoroughness of brand research 3. Thoroughness of journal aspects (documentation of current ads, interactions with current marketing, etc.) 4. Applies concepts, terms, and theories from course readings, discussion, and guest speakers 5. Quality of analysis of brand strategy 6. Quality of recommendations for improvementsPLEASE SEE PAPER EXAMPLES ATTACHED TO THIS