Mini-app, PPT, marketing, MBA

timer Asked: Jan 28th, 2015

Question description

Mini-Application Report Instructions and Grading Rubric


Mini-Applications (Mini-Apps) involve the integration of (1) actual business behavior and (2) marketing concepts/theories in a visual manner.  The purpose of the Mini-Apps is to demonstrate your ability to link these two. 

“Linking the two” involves modifying course-concept type figures to a specific product / organization / industry.  As simple as “modifying the figures” sounds, many students have trouble actually modifying the figures and tend just to copy them.  Figures should be modified to reflect the information provided or inferred from the reference materials you collect.  The greater the amount of detail and specificity of your modified figure, the better the grade.

You will submit two sets of four Mini-Apps (eight total).  Each Mini-App is comprised of a course-concept type figure, which is modified to a specific product, organization, or industry.  Your modifications to these figures are the “value added” you provide.  Mini-Apps must draw from actual business behavior.  Reference information may be drawn from the popular press (e.g., Business Week, Fortune, Wall Street Journal, Entertainment Weekly, Chain Store Age, Beverage World, Variety, and so forth), or through information on a firm’s website.  It should be no more than 1 year old.

Selection Criteria:

Your choice of products, organizations, or industries for your Mini-Apps may come from any industry

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