Mini-Application Report Instructions and Grading Rubric
involve the integration of (1) actual business behavior and (2) marketing
concepts/theories in a visual manner.
The purpose of the Mini-Apps is to demonstrate your ability to link
“Linking the two” involves
modifying course-concept type figures to a specific product / organization / industry. As simple as “modifying the figures” sounds,
many students have trouble actually modifying the figures and tend just to copy
them. Figures should be modified to
reflect the information provided or inferred from the reference materials you
collect. The greater the amount of
detail and specificity of your modified figure, the better the grade.
You will submit two sets of
four Mini-Apps (eight total). Each
Mini-App is comprised of a course-concept type figure, which is modified to a
specific product, organization, or industry.
Your modifications to these figures are the “value added” you
provide. Mini-Apps must draw from actual
business behavior. Reference information
may be drawn from the popular press (e.g., Business Week, Fortune, Wall Street
Journal, Entertainment Weekly, Chain Store Age, Beverage World, Variety, and so
forth), or through information on a firm’s website. It should be no more than 1 year old.
Your choice of products, organizations, or industries
for your Mini-Apps may come from any industry