Seeking help with two assignments CT8 and part of CT7 - Stats with EXCEL

zwbl8
timer Asked: Jan 31st, 2015

Question Description

shopping (5).xlsx coding (5).docx 

It must be original as the data set changes from time to time. Excel sheet must be provided as well. Please let me know if you can help. 

This is assignment CT8

The major shopping areas in the community of Springdale include Springdale Mall, West Mall, and the downtown area on Main Street. A telephone survey has been conducted to identify strengths and weaknesses of these areas and to find out how they fit into the shopping activities of local residents. The 150 respondents were also asked to provide information about themselves and their shopping habits. The data are provided in the file SHOPPING. The variables in the survey can be found in the file CODING.

This exercise involves the following variables from data in the Springdale  Shopping Survey:

  • Variables 7–9, overall attitude toward the shopping area. The highest possible rating is 5. In each analysis, one of these will be the  dependent variable.
  • Variables 18–25, the importance (highest rating = 7) placed on each of eight attributes that a shopping area might possess. In each analysis, one of these will be the independent variable.

Information like that gained from this database exercise could provide management with useful insights into how respondents form their overall attitude toward a shopping area. For example, management can find out whether people who place more importance on “a lot of bargain sales” tend to have a higher perception or a lower perception of a shopping area.

  1. With variable 7 (attitude toward Springdale Mall) as the dependent variable, perform two separate regression analyses—one for each of the independent variables listed below. In each case, determine and interpret the regression equation and the coefficients of correlation and determination, then use the 0.05 level of significance in reaching a conclusion on the significance of the linear relationship. Retain the residuals for analysis in question 2 (In Excel, click in each of the boxes under Residuals and Normal Probability in the Regression function that is found in Data Analysis under Data in Excel).
    1. Variable 21 (good variety of sizes/styles).
    2. Variable 25 (a lot of bargain sales).
  2. For each of the regression analyses in question 1, examine the residuals by using a histogram, a normal probability plot, and a plot of the residuals against the values of the independent variable (The histogram function is found in the Data Analysis button under Data in Excel, and if you selected all of the correct boxes in #1 you should have the other items already completed in the Regression area). In each case, comment on whether an assumption of the linear regression model may have been violated.
  3. Repeat questions 1 and 2, using variable 9 (attitude toward West Mall) as the dependent variable.

Be sure that your report contains the following:

  • A title page
  • An introduction
  • The body of the paper that answers the questions posed in the problems and includes calculations and graphs.
  • A conclusion paragraph that addresses your findings and what you have determined from the data and your analysis. 

Unformatted Attachment Preview

A 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 B C D E F SPRIFREQ DOWNFREQ WESTFREQ SPRSPEND DOWSPEND WESSPEND 5 5 5 6 7 7 4 6 6 6 7 7 6 5 6 7 7 7 6 4 6 5 7 7 4 6 3 6 7 6 5 5 4 7 6 7 5 4 5 6 7 7 4 5 4 5 7 7 3 5 2 4 5 7 5 6 6 7 7 7 6 4 6 7 6 7 5 4 5 7 7 7 6 3 5 6 6 7 4 6 5 6 7 7 4 5 2 5 6 7 6 4 6 7 7 7 6 5 6 7 7 7 6 4 5 7 7 7 6 5 6 6 6 7 3 5 6 6 7 7 5 4 5 7 7 7 5 6 5 5 7 7 5 5 5 6 7 7 6 4 3 7 6 7 5 4 6 5 7 6 6 5 5 7 7 7 5 6 6 4 7 7 3 6 5 6 6 7 5 3 2 5 7 6 6 4 5 6 7 7 6 5 6 6 7 7 6 4 4 6 7 7 6 3 4 7 7 7 6 5 5 6 7 7 4 5 6 7 7 7 5 4 5 7 6 7 2 6 4 4 7 5 3 4 5 7 6 7 3 6 5 5 7 5 6 6 5 6 6 7 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 A B C D E F 4 4 6 4 5 5 5 3 4 3 6 1 4 2 2 4 1 4 3 3 2 4 1 1 2 2 4 4 2 6 2 2 5 1 1 5 5 6 3 4 4 6 4 3 6 6 2 2 6 4 5 4 5 6 3 6 2 6 2 4 4 2 6 3 4 5 6 3 6 3 6 5 4 5 5 1 5 2 6 3 3 1 4 4 6 5 6 3 5 5 1 1 5 3 6 1 3 2 3 5 3 1 2 2 2 2 3 6 2 2 3 1 5 2 4 5 4 5 3 1 1 6 2 5 6 7 5 6 6 6 6 1 3 6 1 3 5 5 2 3 4 7 1 5 7 7 3 1 7 4 5 3 4 6 7 4 3 6 2 6 2 3 5 5 7 6 5 5 6 7 6 7 2 5 1 5 2 5 6 3 7 3 5 4 1 5 4 4 5 4 7 3 7 2 5 3 2 5 1 6 1 3 3 7 2 3 3 7 6 7 4 6 7 2 6 2 4 4 7 2 7 1 3 4 5 5 7 4 7 2 5 1 6 3 3 3 4 1 5 1 4 7 1 3 1 7 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 A B C D E F 5 5 5 4 2 2 1 6 1 6 3 4 5 5 4 1 6 6 6 2 2 5 5 6 6 4 5 3 3 2 3 4 5 5 6 3 5 4 5 3 3 5 4 5 1 3 6 3 2 5 1 5 1 5 4 6 2 6 5 4 1 5 4 1 6 6 6 5 5 6 4 5 4 5 3 5 5 4 4 3 4 6 3 1 2 3 4 3 1 5 3 3 6 3 1 1 3 4 6 6 6 4 5 5 5 6 6 5 6 4 4 3 4 4 5 4 6 6 6 5 3 6 5 1 7 1 1 3 6 4 3 4 6 1 2 7 6 7 6 7 4 5 4 7 5 3 4 6 5 7 7 7 5 7 7 7 6 6 7 4 4 6 5 6 6 2 3 1 2 5 1 3 5 6 4 3 2 3 1 2 7 6 6 7 6 5 7 5 6 7 7 7 7 6 7 6 6 7 7 7 5 5 7 5 6 6 1 1 6 5 2 6 1 1 4 1 1 2 5 3 1 7 5 5 6 5 5 4 6 6 6 7 7 5 5 7 7 7 7 7 7 7 5 7 7 7 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 A B C D E F 1 4 4 5 5 5 4 5 3 5 5 2 5 5 5 5 4 1 5 6 2 5 4 6 3 3 6 6 6 5 6 6 5 3 5 5 4 3 6 6 4 5 6 3 5 5 1 5 4 3 3 5 6 4 6 1 6 6 5 6 2 5 3 1 4 6 4 5 3 3 4 6 3 1 2 5 5 4 5 5 4 4 6 4 6 4 5 5 7 4 5 6 7 7 6 5 4 6 7 7 7 4 5 6 7 5 7 7 6 7 4 7 7 6 7 5 7 4 5 7 7 7 6 7 7 7 7 7 6 6 4 7 7 5 7 7 6 6 5 6 7 7 6 6 7 6 5 7 7 7 7 5 6 6 5 7 7 6 4 6 6 7 7 7 6 7 4 5 G 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 H I J K L M SPRILIKE DOWNLIKE WESTLIKE BSTEXCHG BSTQUALI BSTPRICE BSTVARIE 4 4 4 1 1 3 1 5 4 3 1 1 3 1 5 3 4 3 4 4 1 2 4 3 4 2 4 1 3 3 3 1 1 1 1 5 5 3 1 1 3 1 4 2 4 1 1 3 1 4 3 3 2 2 3 1 5 4 4 3 2 3 1 4 4 3 1 1 1 1 3 3 3 4 4 3 1 3 4 3 1 2 3 1 3 4 3 4 1 3 2 3 2 3 4 1 4 1 4 3 4 1 1 3 3 4 3 2 1 1 1 1 4 4 4 4 1 3 1 4 4 3 3 1 3 1 4 4 3 1 2 3 1 4 3 1 1 1 2 1 4 3 2 1 4 4 1 4 3 3 4 1 2 1 5 3 4 1 1 3 1 2 5 4 2 2 2 1 4 3 2 1 1 3 1 4 4 4 1 1 2 1 4 3 3 1 1 3 1 4 4 4 1 1 3 1 4 4 5 1 1 1 1 3 5 3 4 2 3 1 4 4 3 1 1 1 1 4 4 4 4 2 3 1 5 3 3 1 1 3 1 3 3 2 1 1 3 1 4 4 3 4 1 1 1 4 5 4 2 2 2 2 5 3 4 1 1 3 1 4 3 3 1 2 3 1 3 2 1 1 1 4 1 4 4 4 3 2 3 1 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 G H I J K L M 4 5 3 4 4 4 4 5 1 2 5 3 1 5 4 5 2 1 3 3 3 5 1 1 3 2 4 4 3 4 2 1 5 5 1 3 4 5 4 1 1 3 5 5 2 3 4 4 1 4 3 2 5 4 4 2 5 4 3 1 5 1 1 3 3 2 5 5 1 5 2 1 4 5 1 5 5 4 1 4 5 1 4 5 3 4 3 4 3 4 3 5 5 1 3 2 2 3 5 5 2 4 3 2 2 4 1 4 4 3 4 4 4 2 1 1 1 5 2 3 3 1 1 1 1 2 1 2 3 4 4 4 3 2 1 3 3 2 3 4 4 4 1 2 2 2 3 2 4 3 1 1 2 4 2 2 1 1 3 4 4 3 1 1 1 1 2 1 2 1 2 1 1 4 4 1 4 3 3 4 4 4 2 4 4 3 2 2 4 3 4 1 4 4 3 2 3 3 3 4 4 2 1 1 4 3 3 2 3 3 3 4 4 1 2 2 3 1 1 4 4 3 1 4 1 3 2 4 2 3 2 4 3 2 2 4 3 1 1 4 1 2 3 1 3 1 1 1 2 2 2 1 4 1 3 2 2 3 2 4 2 3 3 3 3 4 2 2 1 3 2 4 4 4 1 4 3 1 3 2 4 2 3 3 4 1 4 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 G H I J K L M 2 3 1 1 3 3 2 1 1 1 3 1 5 5 3 1 5 4 5 5 5 4 4 4 4 4 4 5 4 5 4 5 4 5 5 5 5 4 4 4 4 5 1 3 3 5 4 2 5 1 5 2 2 3 2 4 2 4 3 4 3 3 4 3 4 4 2 3 3 3 3 3 4 5 3 4 4 4 4 4 5 3 3 3 4 2 3 5 4 1 5 1 2 3 4 5 5 1 3 3 4 3 3 4 5 4 5 3 1 4 4 1 4 4 3 4 2 2 3 3 2 1 1 4 2 2 2 1 4 3 3 2 2 1 4 4 2 4 1 1 2 3 2 2 4 2 2 1 1 4 4 4 1 1 1 1 3 4 1 1 1 1 1 1 3 2 3 2 4 3 1 1 2 1 3 4 2 4 3 3 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 1 1 1 2 1 1 2 1 3 3 4 1 3 2 1 3 3 3 1 3 4 2 4 1 3 3 3 3 3 3 2 3 3 1 3 3 3 3 1 3 3 1 2 2 3 3 1 3 3 2 4 3 3 4 2 1 4 2 4 4 1 1 3 3 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 2 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 G H I J K L M 4 3 5 4 3 4 4 3 3 5 5 5 5 5 4 3 4 4 4 5 5 5 5 1 4 5 5 3 4 3 2 3 4 3 4 4 3 5 4 3 1 3 3 5 4 3 5 4 4 5 4 5 3 3 2 5 1 3 4 3 5 3 4 4 3 2 5 3 4 4 5 3 2 2 4 4 4 5 2 1 4 4 3 3 1 1 1 4 4 4 3 3 1 2 1 1 3 3 3 2 1 4 3 4 1 1 1 2 1 1 4 2 1 1 1 2 4 2 4 1 4 2 2 1 1 1 2 1 1 2 3 1 1 1 1 2 2 2 1 2 3 1 3 3 3 3 3 1 4 2 2 3 3 3 3 2 3 3 3 3 3 3 3 3 1 1 4 3 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 2 1 2 1 1 1 1 1 2 1 1 1 2 N 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 O P Q R S T BSTHELP BSTHOURS BSTCLEAN BSTBARGN IMPEXCH IMPQUALI IMPPRICE 1 1 1 1 6 7 7 2 3 1 3 7 7 7 1 4 1 1 7 7 7 4 1 1 4 6 7 7 1 1 1 2 7 7 7 1 1 1 3 3 7 7 2 1 1 3 4 6 7 4 1 1 3 7 7 7 1 1 4 1 7 5 5 1 1 1 1 7 7 7 2 4 4 3 5 7 7 1 1 1 3 5 6 6 4 1 1 1 7 7 7 4 1 1 2 7 7 7 1 3 1 3 7 7 7 2 1 1 4 1 4 4 4 4 1 3 2 7 7 3 3 1 3 7 7 7 2 2 1 2 7 7 7 1 1 1 2 1 1 1 4 1 1 4 3 4 5 4 1 1 2 6 6 6 1 1 1 1 5 6 7 2 1 1 2 5 6 1 1 1 1 4 5 7 7 2 1 1 1 1 1 1 1 1 1 1 7 7 7 2 1 1 1 7 6 7 4 1 1 3 4 7 7 2 1 4 4 5 7 7 1 1 1 2 5 7 7 4 4 3 3 3 7 7 4 1 1 1 7 7 7 2 1 1 2 5 7 7 2 2 1 2 1 1 7 2 2 1 2 6 7 7 1 1 1 1 7 7 7 1 3 1 1 6 6 7 4 1 1 1 7 7 7 4 3 2 4 7 7 7 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 N O P Q R S T 4 1 2 1 2 2 4 4 3 2 1 4 4 2 1 4 2 2 2 4 1 3 2 2 2 2 2 3 3 2 2 2 1 4 2 4 3 2 4 3 1 1 1 2 1 1 1 1 1 1 1 1 1 1 3 2 2 4 2 1 1 2 1 3 4 3 3 1 3 1 3 1 2 3 1 2 3 1 2 4 4 4 1 1 2 1 1 1 4 1 4 4 1 1 2 4 1 2 3 3 3 3 2 4 3 4 2 2 2 1 3 4 2 2 2 4 4 1 4 4 1 4 2 3 3 2 1 3 2 4 1 3 4 3 2 3 4 2 1 4 4 3 1 3 4 1 2 1 1 3 4 3 3 1 2 3 2 2 1 4 4 2 2 2 4 7 3 6 7 5 1 6 4 1 4 5 2 5 3 3 1 3 3 4 3 4 3 2 4 3 1 2 2 7 3 4 1 7 6 4 6 4 7 1 1 7 7 7 5 6 7 7 7 3 2 5 6 4 5 4 3 5 7 2 2 2 2 2 4 3 4 6 4 5 7 3 6 6 5 2 3 5 2 3 1 2 7 7 7 7 7 7 7 7 7 2 1 6 4 1 4 1 4 1 3 4 5 5 3 1 1 7 3 4 6 3 4 2 7 6 2 2 7 7 3 1 3 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 N O P Q R S T 1 4 3 2 3 4 3 2 1 1 3 1 3 1 1 4 1 1 1 1 2 1 2 1 1 1 1 4 3 1 4 2 2 2 1 2 2 1 1 2 1 1 3 1 4 3 4 4 4 2 4 4 2 3 3 3 1 1 1 1 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 3 1 1 1 4 1 2 2 4 4 4 1 1 4 3 3 4 1 3 4 4 3 1 1 4 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 3 4 4 1 2 3 1 2 1 1 4 3 1 4 3 4 1 3 3 2 3 3 1 3 1 1 3 4 4 4 1 1 2 1 2 3 1 3 1 1 2 2 2 6 5 2 7 2 5 1 2 4 5 5 3 3 7 7 6 4 5 6 2 5 3 5 7 3 5 5 7 7 7 6 5 4 7 7 7 7 4 7 7 3 3 2 7 2 3 3 7 4 7 6 6 2 5 1 6 6 7 3 7 7 7 7 5 7 7 6 7 7 5 7 7 7 7 7 7 7 7 7 6 7 6 2 4 1 6 1 1 4 6 5 3 4 6 6 4 7 6 6 4 5 6 7 7 6 7 7 7 7 4 7 7 7 7 7 5 7 7 6 6 7 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 N O P Q R S T 1 1 1 4 4 1 4 1 4 2 1 1 3 3 3 1 1 1 1 1 1 1 1 2 4 1 3 2 1 1 3 4 4 1 3 4 1 1 3 1 1 3 3 1 1 3 2 1 1 1 1 3 1 1 1 3 1 1 1 4 1 1 1 1 4 1 1 1 1 1 3 1 1 1 1 1 1 1 1 2 4 1 1 2 3 1 1 1 3 2 3 1 1 2 2 3 1 3 3 2 3 3 2 3 1 1 2 3 1 1 3 3 7 6 7 7 1 1 7 7 5 6 7 7 6 2 7 3 7 2 7 6 7 7 5 7 7 3 3 7 7 7 7 7 4 1 5 7 3 7 7 7 6 6 6 5 6 7 7 7 7 7 7 7 7 4 7 7 3 7 7 7 5 7 7 7 4 7 7 5 7 7 7 6 7 7 7 7 7 4 7 7 7 5 7 4 U 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 V W X Y Z AA IMPVARIE IMPHELP IMPHOURS IMPCLEAN IMPBARGN RESPGEND RESPEDUC 6 5 6 6 7 2 3 7 7 7 7 6 2 3 5 4 5 3 7 1 3 6 6 5 6 7 2 3 7 7 7 7 7 2 3 6 5 6 5 6 2 3 5 3 6 4 5 2 1 6 7 7 7 7 2 3 7 6 7 7 6 1 4 7 7 7 7 7 2 4 5 5 4 4 5 2 3 5 5 6 6 7 2 1 6 4 4 6 5 2 3 7 7 7 5 6 2 3 6 4 6 3 6 1 3 6 2 3 4 1 1 3 6 4 3 3 6 2 4 7 4 4 3 6 2 3 7 5 6 6 5 2 3 1 1 1 1 1 2 3 4 6 4 4 5 1 4 6 5 7 6 7 1 4 7 2 5 3 6 2 3 1 6 1 6 5 1 3 6 6 5 6 7 2 3 2 3 2 4 3 1 3 5 5 4 7 4 1 3 6 6 6 5 6 1 3 5 5 7 7 7 1 3 6 4 2 3 5 2 3 5 5 4 4 5 1 3 6 7 6 6 6 2 3 7 7 7 5 7 2 3 7 6 5 5 6 2 3 7 6 7 2 7 2 3 6 6 3 5 6 1 3 7 7 7 7 4 2 3 3 5 5 7 4 1 4 7 4 7 7 7 2 4 7 4 7 7 7 2 2 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 U V W X Y Z AA 5 5 3 6 6 6 5 6 5 3 6 4 5 6 2 1 2 7 1 4 7 1 6 7 6 5 7 1 2 4 7 1 1 4 2 5 6 6 3 3 2 4 3 1 4 7 5 3 6 4 7 2 5 3 1 1 5 5 6 6 4 4 1 1 6 3 3 7 7 1 6 3 7 4 2 4 4 7 4 7 2 5 6 5 2 6 6 7 3 5 6 5 3 4 1 2 4 4 4 5 7 4 2 1 5 4 1 3 5 6 5 5 4 5 2 6 2 6 4 5 4 1 3 4 5 3 5 7 6 3 7 1 2 7 5 6 5 1 1 6 7 7 4 6 1 1 6 4 1 3 6 4 6 5 4 2 4 4 5 1 3 5 2 4 7 4 7 5 5 7 5 7 3 3 4 6 3 6 1 3 1 7 2 6 4 4 6 3 2 7 3 2 4 3 6 5 7 2 4 1 7 7 5 2 4 2 2 1 2 1 2 1 2 1 1 1 1 1 1 1 2 1 2 1 2 2 1 2 1 2 1 2 2 1 2 2 1 2 1 2 2 2 1 1 2 2 2 4 4 3 3 4 4 2 2 2 1 1 3 4 1 1 1 1 4 4 1 1 3 1 3 3 4 1 2 1 4 1 2 4 4 2 1 3 4 3 4 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 U V W X Y Z AA 5 4 7 1 3 5 1 5 5 1 6 2 3 1 1 6 7 7 7 3 7 7 6 6 5 5 6 4 6 4 5 7 6 7 4 7 4 7 5 7 7 7 1 2 1 3 3 2 3 4 2 4 3 7 3 5 4 7 6 6 1 6 5 4 2 3 6 7 4 7 7 6 7 6 7 3 6 1 6 7 5 7 6 4 1 2 7 2 4 4 5 3 2 1 7 2 4 3 7 6 6 1 6 3 6 5 4 6 5 7 5 6 6 7 6 5 6 7 7 7 6 7 6 6 2 1 2 2 4 1 5 1 2 1 2 4 7 7 1 6 6 7 1 6 6 5 5 5 7 6 6 5 7 6 7 6 5 4 7 2 7 7 6 5 7 5 6 6 4 6 3 3 2 2 3 6 7 2 1 3 7 6 6 4 6 6 7 5 7 5 6 7 6 1 6 5 6 4 6 5 7 4 7 6 6 2 1 1 1 1 2 1 2 1 1 2 1 2 1 2 1 1 2 2 2 2 2 2 2 2 2 1 1 1 1 1 2 1 2 1 1 1 2 2 2 1 3 3 4 1 2 1 4 4 3 3 4 1 2 2 3 3 1 2 2 3 2 2 3 2 2 2 2 4 3 4 3 2 3 3 3 4 2 4 2 3 4 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 U V W X Y Z AA 7 6 7 7 3 6 7 7 4 5 6 6 5 5 5 3 5 6 5 6 6 7 5 1 7 5 7 5 7 4 7 7 5 6 7 7 5 7 5 6 5 4 6 3 4 1 5 6 7 7 5 1 7 4 6 7 7 6 6 7 5 3 4 6 7 1 7 6 6 3 6 7 5 4 5 6 7 7 6 1 6 4 7 6 7 4 7 7 3 6 7 6 7 4 7 6 4 5 5 7 4 1 5 3 7 7 5 7 6 6 2 4 5 7 7 7 5 4 6 6 4 5 7 6 4 6 7 6 6 2 7 5 6 4 7 7 5 5 7 3 1 2 2 2 1 1 2 1 2 2 2 2 2 2 1 1 2 2 2 2 1 2 2 2 2 1 1 2 4 4 1 4 4 4 2 4 3 3 4 2 3 3 2 3 3 3 3 3 2 4 2 4 4 2 3 2 AB 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 AC AD RESPMARI RESPHOUS RESPAGE 2 4 21 2 5 21 2 5 18 2 7 20 2 4 19 2 2 19 2 4 19 2 1 20 2 2 44 2 3 29 2 4 20 2 6 17 2 5 19 2 4 20 2 4 21 1 1 20 2 1 23 2 5 18 2 4 20 2 6 17 1 1 24 2 2 21 2 3 19 2 1 18 2 1 20 2 4 19 2 2 21 2 4 19 2 5 21 2 4 20 2 3 19 2 5 21 2 3 19 2 4 19 2 8 18 2 3 28 1 3 41 1 4 37 1 2 24 1 7 49 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 AB AC AD 1 1 2 1 1 1 1 2 1 2 1 1 1 2 1 1 1 1 1 2 2 2 1 2 1 2 2 2 2 1 2 1 2 1 2 2 1 1 1 2 1 3 2 1 6 3 3 4 1 6 5 2 7 3 7 3 7 4 6 6 7 7 2 1 5 6 7 4 7 1 6 1 2 4 6 5 1 1 1 4 4 4 37 24 22 40 46 32 36 70 55 29 71 60 65 38 38 25 37 24 17 53 64 52 37 27 79 80 58 71 39 73 67 45 73 69 40 30 40 56 67 31 78 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 AB AC AD 2 1 2 2 2 1 1 2 1 2 1 2 1 1 1 2 1 1 2 2 1 2 1 2 2 1 2 1 2 2 2 1 2 1 2 1 2 2 1 2 2 5 2 1 5 2 5 2 1 2 3 2 2 3 4 5 7 3 2 3 2 4 2 4 1 1 4 1 3 3 1 1 2 1 4 6 6 3 1 7 5 3 37 69 36 36 28 18 29 68 72 78 31 39 32 50 59 34 35 24 31 26 27 18 29 66 20 27 22 25 19 21 65 66 24 32 20 59 27 27 42 21 28 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 AB AC AD 2 2 1 2 1 2 1 1 1 1 1 2 2 2 1 1 1 2 1 2 1 2 1 1 1 1 1 1 1 1 2 1 2 1 5 4 5 2 4 4 1 4 5 4 4 1 6 2 2 1 3 7 3 6 3 6 28 26 36 53 61 25 31 50 35 70 22 25 21 23 39 33 37 18 33 21 65 22 31 53 36 57 33 44 Springdale Shopping Survey* The major shopping areas in the community of Springdale include Springdale Mall, West Mall, and the downtown area on Main Street. A telephone survey has been conducted to identify strengths and weaknesses of these areas and to find out how they fit into the shopping activities of local residents. The 150 respondents were also asked to provide information about themselves and their shopping habits. The data are provided in the file SHOPPING. The variables in the survey were as follows: A. How Often Respondent Shops at Each Area (Variables 1–3) 1. Springdale Mall 2. Downtown 3. West Mall (1) (2) (3) (4) (5) (6) (1) (2) (3) (4) (5) (6) (1) (2) (3) (4) (5) (6) 6 or more times/wk. 4–5 times/wk. 2–3 times/wk. 1 time/wk. 2–4 times/mo. 0–1 times/mo. B. How Much the Respondent Spends during a Trip to Each Area (Variables 4–6) 4. Springdale Mall 5. Downtown 6. West Mall (1) (2) (3) (4) (5) (6) (7) (1) (2) (3) (4) (5) (6) (7) (1) (2) (3) (4) (5) (6) (7) 7. Springdale Mall 8. Downtown 9. West Mall (5) (4) (3) (2) (1) (5) (4) (3) (2) (1) (5) (4) (3) (2) (1) $200 or more $150–under $200 $100–under $150 $ 50–under $100 $ 25–under $50 $ 15–under $25 less than $15 C. General Attitude toward Each Shopping Area (Variables 7–9) Like very much Like Neutral Dislike Dislike very much D. Which Shopping Area Best Fits Each Description (Variables 10–17) 10. 11. 12. 13. 14. 15. 16. 17. Easy to return/exchange goods High quality of goods Low prices Good variety of sizes/styles Sales staff helpful/friendly Convenient shopping hours Clean stores and surroundings A lot of bargain sales Springdale Mall Downtown West Mall No Opinion (1) (1) (1) (1) (1) (1) (1) (1) (2) (2) (2) (2) (2) (2) (2) (2) (3) (3) (3) (3) (3) (3) (3) (3) (4) (4) (4) (4) (4) (4) (4) (4) E. Importance of Each Item in Respondent’s Choice of a Shopping Area (Variables 18–25) Not Important 18. 19. 20. 21. 22. 23. 24. 25. Easy to return/exchange goods High quality of goods Low prices Good variety of sizes/styles Sales staff helpful/friendly Convenient shopping hours Clean stores and surroundings A lot of bargain sales (1) (1) (1) (1) (1) (1) (1) (1) (2) (2) (2) (2) (2) (2) (2) (2) Very Important (3) (3) (3) (3) (3) (3) (3) (3) (4) (4) (4) (4) (4) (4) (4) (4) (5) (5) (5) (5) (5) (5) (5) (5) (6) (6) (6) (6) (6) (6) (6) (6) (7) (7) (7) (7) (7) (7) (7) (7) F. Information about t the Respondent (Variables 26–30) 26. Gender: (1) = Male (2) = Female 27. Number of years of school completed: (1) = less than 8 years (3) = 12–under 16 years (2) = 8–under 12 years (4) = 16 years or more 28. Marital status: (1) = Married (2) = Single or other 29. Number of people in household: persons 30. Age: years Each respondent in this database is described by 30 variables. As an example of their interpretation, consider row number 1. This corresponds to respondent number 1 and contains the following information. Variable number 6 = 7. The respondent usually spends less than $15 when she shops at West Mall. Variable number 26 = 2. The respondent is a female. 5556774441131111167765667232421 Variable number 1 = 5. The respondent shops at Springdale Mall 2–4 times/month. Variable number 19 = 7. Respondent believes “high quality of goods” is very important in choosing a shopping area. *Source: Materials for this case have been provided courtesy of The Archimedes Group, Indiana, PA. Data are based on actual responses obtained to this subset of the questions included in the survey; town and mall identities have been disguised as well as a number of responses were updated.
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