The European Union Scientific Committee on Food conducted a study last year, and found that while
caffeine levels in energy drinks were safe, more studies were needed to assess the dangers of
taurine and glucuronolactone.
Ravi and Keith have been contacted by a French beverage firm seeking a joint venture with Zip-6 in
that country. Since sales of rival Red Bull, according to Nordqvist (2004 ), has been banned in France
because of health concerns with two of its ingredients, taurine and glucuronolactone; Ravi is viewing
this proposed joint venture with great interest since Zip-6 does not contain these questionable
ingredients. Nils noted that France is a member of the European Union (EU) and sees this as
possibly the next major market for the company. A presence in France would give Zip-6 access to all
EU countries. This seems particularly promising since France, Denmark, and Norway (all EU
countries) have banned the sales of Red Bull within their borders. For your Final Project, you are
asked to assume the role of a Zip-6 analyst that has been assigned the task of researching the
French beverage market and the European Union trade rules and to prepare the following:
Using the information you gained from your research in part 1 as a starting point, and any additional
information you find in Unit 9.
Background of European Union Trade Policies including the history of the European Union,
political, economic, and cultural factors.
Your assessment of the pros and cons of Zip-6’s involvement in this venture and your final
Include: Pros and Cons on entry strategy
Need it to have a reference page power point should prepare me for a 3 page paper that will be due later.