DISCUSSION QUESTION - FUNDAMENTALS OF GLOBAL MANAGEMENT

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Question description

"International Management Strategies" Please respond to the following:

  • From the first e-Activity, explore the significant differences between the two (2) selected companies, specifically those differences that allowed one (1) company to be globalized immediately (i.e., “born global”), while the other required significant growth (i.e., expanded from domestic to global operations). Provide specific examples of each company’s business strategies to support your answer.
  • From the first and second e-Activities, compare Walmart’s international strategy to the two (2) previously selected companies that you researched for Part 1 of this discussion. Differentiate between each of the international strategies that each company has applied, and examine at least one (1) implication of each strategy relative to global recognition. Provide a rationale for your response.

Week 5 eActivity

  • Use the Internet to research the international strategies of two (2) companies with which you are familiar—one (1) expanded from domestic into global operations and another that was so-called “born global”. Be prepared to discuss.
  • Watch the video titled, “Walmart’s push into Africa” (3 min 42 s). Be prepared to discuss. Video Source: CNNMoney. (January 25, 2012). Walmart’s push into Africa [Video file].

EXAMPLE OF SOMEONE ELSE'S DISCUSSION RESPONSE

*From the first e-Activity, explore the significant differences between the two (2) selected companies, specifically those differences that allow one (1) company to be globalized immediately (i.e., "born global"), while the other required significant growth (i.e., expanded from domestic to global operations). Provide specific examples of each company's business strategies to support your answer. 

One of the two companies which I chose was e-Bay. e-Bay Inc. which is headquartered out of San Jose, California is a multinational corporation and e-commerce company which provides sales services via Internet (consumer-to-consumer & business-to-consumer). It was founded by Pierre Omidyar and started out as a side job for him, until the day when he had to upgrade his personal Internet to a business account. Then in 1996 Jeffrey Skoll was hired in as the first company president, which resulted in phenomenal growth. Then in 1998 after going public Omidyar & Skoll became instant billionaires. One of the things which made it possible for the company to globalize almost immediately was the expansion of the companies product categories from collectibles to basically any salable item. And then in 2002 they purchased iBazar & PayPal. The other company I chose is Apple Inc. headquartered in Cupertino, California which is an American multinational corporation which designs, developes, & sells consumer electronics ( online services, computer software, & personal computers). Some of their most popular products are the iphone, ipad tablets, ipod media players, iCloud, iTunes Stores, iOS & OSX operating systems, iLife, iWork, & iTunes media browser. It was incorporated by Steve Jobs, Steve Wozniak, & Ronald Wayne in 1976 as Apple Computer, Inc. becoming Apple Inc. in 2007 with it's focus on consumer electronics. Apple is the worlds second largest information technology company, world's third largest cellphone maker and the largest publicly traded corporation (by market capitalization). By 2014 Apple was valued at over $700billion, with a yearly worldwide revenue of $182 billion. Apple was a company which required significant growth of over a period of time. 

Walmart as most of us are already aware of is in the international market, with 8,500 department & warehouse stores (located in 15 countries). In order for them to be able to be an international organization they have taken on one main business strategy, which is where there stores located in other countries have different names, and the product is manufactured & produced to suit the preference of the consumers in each of the countries. Compared to Walmart, Apple uses a totally different strategy, they differentiation strategy. They focus on innovation (new & improved products), and aligning their marketing and business strategy with product development. And e-Bay focuses on providing a global trading platform where just about anything can be bought or sold. e-Bay offers a wide array of services/features which makes it quickly & conveniently possible for members to buy & sell on the site. Features such as auction-style format or Buy-It-Now also make it conveniently quick and possible. e-Bay has a strategic mission in which the focus on providing the nations global community with a user friendly Internet platform, broadening of the existing platform, instilling a vibrant loyal community, maintaining a critical amount of users, continuous updating of the website & the development of both international, U.S. markets by the use of efficient, opportunity specific trading platforms and remaining the global leader in the business of online trade platforms/online auctions.e

*From the first and second e-Activities, compare Walmart's international strategy to the two (2) previously selected companies that you researched for Part 1 of this discussion. Differentiate between each of the international strategies that each company has applied, and examine atleast one (1) implication of each strategy relative to global recognition. Provide a rationale for your response. 

And as for global recognition the fact that Walmart's products are produced & manufactured to suit those in a specific country earns them global recognition for they are going above & beyond to please people globally in other countries. And the fact that e-Bay is provides a quick, convenient, and user friendly platform which is updated continuously earns them the recognition which they deserve as well. Apple deserves recognition for it's differentiation strategy which focus on innovation (new & improved products that are massively exclusive). They are also much better than their competitors at aligning their business & marketing strategy with product development. They also have a strong focus on their customers wants and needs. I myself find all three companies deserve recognition because they all have strategies that go the extra mile to please the preferences of all users/consumers. 


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