Case Study - Marketing Strategy Analysis

timer Asked: Jan 7th, 2014

Question description


1. From the case study, analyze Coleman’s business to formulate the 4Ps of her marketing strategy. Specify the salient information that you used to identify the 4P’s of Coleman’s business. Next, debate the fundamental virtues inherent in Coleman’s marketing decisions surrounding the 4P’s of her business. Justify your responses.

See Scenario in word document

MKT500 Scenario Script_Week1_10-30-13_Final.doc

2. From the scenario, specify the main ways in which the 4P’s of marketing can help the marketing intern offer suggestions to her manager for the new product launch. Provide specific examples that illustrate the relationship between of the 4Ps and the new product launch.

**Instructions: These questions only need about 3 or 4 sentences a piece. No essays or extreme words please. Need this in about 8 hours. This may have a follow up question to it. Thanks

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