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MKT 271 ASU Proctor & Gamble Old Spice Case Study
Prior to reading this case, you should view the following video. This video is approximately 45 minutes in length.https:/ ...
MKT 271 ASU Proctor & Gamble Old Spice Case Study
Prior to reading this case, you should view the following video. This video is approximately 45 minutes in length.https://www.youtube.com/watch?v=7JG7bTJh52E&feature=youtu.beYou should assume that you have been hired by the leadership at Proctor and Gamble as a marketing consultant and you have been selected to answer several questions related to their marketing efforts. You must advise the company, Mauricio O'Connell, the Assistant Brand Manager of Old Spice on what to do.In 2009-2010 Procter & Gamble's Old Spice brand had to respond to two important challenges. First, after a successful rebranding of the Glacial Falls scent into Swagger, Old Spice's core brand team had to determine its next step in advertising. The options being considered included continuing to advertise Swagger, switching to advertising a different scent, advertising the umbrella brand, or placing an emphasis on body wash instead of on deodorant. This decision also involved proposing both the messaging and the media buy for the option selected. Second, in conjunction with this issue, the brand team had to decide whether the messaging of its advertising should respond to competitor Unilever's new advertising for Dove for Men, which would be kicked off in an upcoming Super Bowl spot. As a marketing expert, the company is specifically interested in your answers to the following questions:What marketing strategies would you suggest to the folks at Proctor and Gamble to maintain Old Spice's position in the marketplace?Which of the three ways to manage the product life cycle does or should Proctor and Gamble utilize with its products - modifying the product, modifying the market, or repositioning the product?What branding strategy would your propose for Proctor and Gamble, and why?At what stage of the product life cycle would you place the Old Spice product?What would you recommend Mauricio O'Connell do and why?Read the scenario carefully and develop your position using supporting arguments from the text reading material and any supporting videos. You must outline your position clearly. Any questions at the end of the case are suggestions to prompt your thinking and do not need to be answered in sequence.
Describe the Blue Ocean Strategy, management homework help
please go online and research Blue Ocean Strategy. This concept fits well with what you will doing in Capsim. There is p ...
Describe the Blue Ocean Strategy, management homework help
please go online and research Blue Ocean Strategy. This concept fits well with what you will doing in Capsim. There is plenty of information on online regarding this topic。Please carefully introduce the Blue Ocean Strategy!!
Troy University Culture and Business Discussion
1. Describe a personal experience with another culture or sub-culture that was very different from what you consider norma ...
Troy University Culture and Business Discussion
1. Describe a personal experience with another culture or sub-culture that was very different from what you consider normal. This can be a culture from another country or the sub-culture within your friend's family. What did you learn from your experience?
Deliverable #1
CompetencyExamine basic descriptive statistics, and demonstrate results using calculated values and statistical charts.Ins ...
Deliverable #1
CompetencyExamine basic descriptive statistics, and demonstrate results using calculated values and statistical charts.InstructionsScenario (information repeated for deliverable 01, 03, and 04)A major client of your company is interested in the salary distributions of jobs in the state of Minnesota that range from $30,000 to $200,000 per year. As a Business Analyst, your boss asks you to research and analyze the salary distributions. You are given a spreadsheet that contains the following information:A listing of the jobs by titleThe salary (in dollars) for each jobThe client needs the preliminary findings by the end of the day, and your boss asks you to first compute some basic statistics.Background information on the DataThe data set in the spreadsheet consists of 364 records that you will be analyzing from the Bureau of Labor Statistics. The data set contains a listing of several jobs titles with yearly salaries ranging from approximately $30,000 to $200,000 for the state of Minnesota.What to SubmitYour boss wants you to submit the spreadsheet with the completed calculations. Your research and analysis should be present within the answers provided on the worksheet.
10 pages
20190919185927group 7 1
1. Calculate the number of workers that would be assigned to each process so that the average capacity of each process (r ...
20190919185927group 7 1
1. Calculate the number of workers that would be assigned to each process so that the average capacity of each process (requests per day) is equal to ...
FSW Small Business Management Significance of A Business Plan Discussion
why it is so important for a small business to develop, and continually update, a Business Plan.
FSW Small Business Management Significance of A Business Plan Discussion
why it is so important for a small business to develop, and continually update, a Business Plan.
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Most Popular Content
MKT 271 ASU Proctor & Gamble Old Spice Case Study
Prior to reading this case, you should view the following video. This video is approximately 45 minutes in length.https:/ ...
MKT 271 ASU Proctor & Gamble Old Spice Case Study
Prior to reading this case, you should view the following video. This video is approximately 45 minutes in length.https://www.youtube.com/watch?v=7JG7bTJh52E&feature=youtu.beYou should assume that you have been hired by the leadership at Proctor and Gamble as a marketing consultant and you have been selected to answer several questions related to their marketing efforts. You must advise the company, Mauricio O'Connell, the Assistant Brand Manager of Old Spice on what to do.In 2009-2010 Procter & Gamble's Old Spice brand had to respond to two important challenges. First, after a successful rebranding of the Glacial Falls scent into Swagger, Old Spice's core brand team had to determine its next step in advertising. The options being considered included continuing to advertise Swagger, switching to advertising a different scent, advertising the umbrella brand, or placing an emphasis on body wash instead of on deodorant. This decision also involved proposing both the messaging and the media buy for the option selected. Second, in conjunction with this issue, the brand team had to decide whether the messaging of its advertising should respond to competitor Unilever's new advertising for Dove for Men, which would be kicked off in an upcoming Super Bowl spot. As a marketing expert, the company is specifically interested in your answers to the following questions:What marketing strategies would you suggest to the folks at Proctor and Gamble to maintain Old Spice's position in the marketplace?Which of the three ways to manage the product life cycle does or should Proctor and Gamble utilize with its products - modifying the product, modifying the market, or repositioning the product?What branding strategy would your propose for Proctor and Gamble, and why?At what stage of the product life cycle would you place the Old Spice product?What would you recommend Mauricio O'Connell do and why?Read the scenario carefully and develop your position using supporting arguments from the text reading material and any supporting videos. You must outline your position clearly. Any questions at the end of the case are suggestions to prompt your thinking and do not need to be answered in sequence.
Describe the Blue Ocean Strategy, management homework help
please go online and research Blue Ocean Strategy. This concept fits well with what you will doing in Capsim. There is p ...
Describe the Blue Ocean Strategy, management homework help
please go online and research Blue Ocean Strategy. This concept fits well with what you will doing in Capsim. There is plenty of information on online regarding this topic。Please carefully introduce the Blue Ocean Strategy!!
Troy University Culture and Business Discussion
1. Describe a personal experience with another culture or sub-culture that was very different from what you consider norma ...
Troy University Culture and Business Discussion
1. Describe a personal experience with another culture or sub-culture that was very different from what you consider normal. This can be a culture from another country or the sub-culture within your friend's family. What did you learn from your experience?
Deliverable #1
CompetencyExamine basic descriptive statistics, and demonstrate results using calculated values and statistical charts.Ins ...
Deliverable #1
CompetencyExamine basic descriptive statistics, and demonstrate results using calculated values and statistical charts.InstructionsScenario (information repeated for deliverable 01, 03, and 04)A major client of your company is interested in the salary distributions of jobs in the state of Minnesota that range from $30,000 to $200,000 per year. As a Business Analyst, your boss asks you to research and analyze the salary distributions. You are given a spreadsheet that contains the following information:A listing of the jobs by titleThe salary (in dollars) for each jobThe client needs the preliminary findings by the end of the day, and your boss asks you to first compute some basic statistics.Background information on the DataThe data set in the spreadsheet consists of 364 records that you will be analyzing from the Bureau of Labor Statistics. The data set contains a listing of several jobs titles with yearly salaries ranging from approximately $30,000 to $200,000 for the state of Minnesota.What to SubmitYour boss wants you to submit the spreadsheet with the completed calculations. Your research and analysis should be present within the answers provided on the worksheet.
10 pages
20190919185927group 7 1
1. Calculate the number of workers that would be assigned to each process so that the average capacity of each process (r ...
20190919185927group 7 1
1. Calculate the number of workers that would be assigned to each process so that the average capacity of each process (requests per day) is equal to ...
FSW Small Business Management Significance of A Business Plan Discussion
why it is so important for a small business to develop, and continually update, a Business Plan.
FSW Small Business Management Significance of A Business Plan Discussion
why it is so important for a small business to develop, and continually update, a Business Plan.
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