- Home >
- Business Finance >
- special topic in management
special topic in management

Question Description
The purpose of this assignment is to encourage you to create options.
Today, one of the biggest challenges that manufacturers face is commoditization. In business, commoditization is defined as the process by which goods that have economic value and are distinguishable in terms of attributes end up becoming simple commodities in the eyes of the market or consumers. This is true of personal computers, for example. It is hard to distinguish brands such as Lenovo, HP, ACER and Dell on the basis of their attributes. Commoditization understandably creates significant challenges for marketers. One way that they are trying to overcome them is by engaging in design thinking.
The most popular form of design thinking that many marketers like to engage in is called Human Centered Design. Human Centered Design is a structured approach that seeks to identify interests, factual research and options. Marketers use it to find new features or attributes in products that consumers are likely to be receptive to.
Imagine that you are a marketer or sales person for a commoditized product of your choice and that you are trying to persuade consumers to pay more for it. Please identify three to five features for that product based on 1) the interests/needs of the consumer, 2) on research and/or data and on 3) how it can be introduced to the product or how it is marketed. It is very important that you use the interests and needs of the consumer as your starting point. Think, before all else, of the need that you are trying to satisfy for the consumer. That is the starting point of design thinking.


This question has not been answered.
Create a free account to get help with this and any other question!





Similar Content
The Color Purple
by Alice Walker
2001 A Space Odyssey
by Arthur Clarke
The Outsiders
by S.E. Hinton
Dracula
by Bram Stoker
The Restless Wave
by John McCain
The Trial
by Franz Kafka
One Flew Over the Cuckoos Nest
by Ken Kesey
Shattered - Inside Hillary Clintons Doomed Campaign
by Amie Parnes and Jonathan Allen
Calypso
by David Sedaris

Studypool values your privacy. Only questions posted as Public are visible on our website.






Brown University
1271 Tutors

California Institute of Technology
2131 Tutors

Carnegie Mellon University
982 Tutors

Columbia University
1256 Tutors

Dartmouth University
2113 Tutors

Emory University
2279 Tutors

Harvard University
599 Tutors

Massachusetts Institute of Technology
2319 Tutors

New York University
1645 Tutors

Notre Dam University
1911 Tutors

Oklahoma University
2122 Tutors

Pennsylvania State University
932 Tutors

Princeton University
1211 Tutors

Stanford University
983 Tutors

University of California
1282 Tutors

Oxford University
123 Tutors

Yale University
2325 Tutors