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In today’s fast-paced environment, individuals are continually trying to do more with the same limited time constraints. In a retail store like Wal-Mart, explain how components of queuing systems can influence customer satisfaction or dissatisfaction. How might the queuing process positively or negatively impact customer loyalty?
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BLS 111 SUNY at Binghamton Legal Environment of Management Discussion
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BLS 111 SUNY at Binghamton Legal Environment of Management Discussion
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SCM 800 Penn State World Campus Inventories Managing Costs & Bullwhip Questions
This team assignment requires you to examine the costs and tradeoffs associated with inventory, its impact on a company's ...
SCM 800 Penn State World Campus Inventories Managing Costs & Bullwhip Questions
This team assignment requires you to examine the costs and tradeoffs associated with inventory, its impact on a company's supply chain. Later in the semester, we will return to some of these items to illustrate the direct correlations to a company's income statement and balance sheet.Please try your hand at the following inventory-related questions. Your principal sources for answering these questions are the Coyle, Chopra, and Lee readings. This assignment contains three questions.Assignment Submission Guidelines:Submit your group assignment by the due date provided on the Course Schedule located under the Syllabus link.Only ONE member of the team should upload your team files to the questions below in a Word file into the assignment Dropbox titled: "M2L3: Inventories: Managing Costs and the Bullwhip Effect Team Exercise: by clicking on the "Next" button provided below this content page or by clicking on the Module link.Add a Cover Sheet that includes the team number, individual team member names and emails, and the date.From a formatting standpoint, each sheet utilized for your team's responses must fit on an 8 1/2" by 11" sheet (portrait). This format must be followed. Please label each sheet with the appropriate question; Question 1, Question 2, etc. I need to know one sheet from the other. Please label all your sheets. Think about the printing as if you were going to give this report in a paper format to your boss!Assignment Information and Questions:Please be sure to answer the four questions and all subparts to each question.Question 1In Coyle, the decision on how much to order is made to minimize the total inventory costs of the buyer. Total inventory costs include annual inventory carrying costs and annual inventory order placement costs. (Chopra includes a third cost, annual material cost, but for the purposes of this question, assume that there are no quantity discounts available, thus material costs are fixed per unit--meaning that annual material costs are the same regardless of order quantity.) The simple EOQ model under conditions of certainty is used to find the order size that minimizes the total inventory costs for the buyer.a.) What is the principal inventory cost tradeoff in the simple EOQ fixed quantity model under conditions of certainty? Note that by "cost tradeoff", I mean that as the value of a decision variable (for example, the order quantity Q) changes, one cost category increases while another cost category declines.b.) Thus, your response to this question should identify the tradeoff as the cost(s) that increase as order size increases andc.) the cost(s) that decline as order size increases.d.) Your response should also give the reasons why a cost increases or decreases as the order size changes.Question 2At the end of the article "Bullwhip Effect in Supply Chains" by Lee, et al. is Table 1 (below). In this table, Lee presents several initiatives, such as vendor-managed inventory, for counteracting the four causes of the Bullwhip Effect. (Causes are listed down the left side of the table and various initiatives are listed next to each cause. 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List it and explain your rationale. Based upon your answer to Question 2 Subpart a...list what is the major initiative that could be used to help minimize the problem and explain what you think one impediment might be to successfully implementing it.In completing your response, please be sure to show how you derived your answers so that partial credit may be given if necessary. For this problem, assume that the plant operates 365 days per year. Also, note the additional comments below for some questions. (The following questions come from Exercises 1 and 2 on page 282 of the Chopra reading Chapter 10, 4th Edition).Question 3Harley-Davidson has its engine assembly plant in Milwaukee and its motorcycle assembly plant in Pennsylvania. Engines are transported between the two plants using trucks, with each trip costing $1000. The motorcycle plant assembles and sells 300 motorcycles each day. Each engine costs $500, and Harley incurs a holding cost of 20% per year.a.) 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This is the topic, I need to turn this into a 10-12 page research paper/Double spaced/New Times roman font/ IAW Bluebook formatting.The impact of police investigation, eyewitness identification and the role of prosecutors in the outcome of court cases in the United States.Criminal justice system should be fair and efficient for it to be declared legitimate. Fairness is determined by its thoroughness whereas as effectiveness depends on its ability to ascertain and detect crime. Usually, impartiality and efficiency in the criminal justice system are based on the results of court cases. Moreover, a proper criminal justice system is what the public expect from the judicial process. This paper seeks to investigate the contribution of police investigations, eyewitness identification, and the conduct of prosecutors to the outcome of court cases. Whether these three factors are significant in contributing to wrongful convictions by the tribunals in the United States is what the study intends to prove. Wrongful convictions lead to the suffering of innocent people while the real perpetrators of crime escape punishment. Moreover, public confidence in the judicial system is known to decline as the number of wrongful convictions increases. Therefore, researching on this topic would be of benefit in minimizing wrong convictions resulting from the mentioned factors. The study intends to utilize secondary sources such as court cases and other legal publications to gather relevant statistics on wrongful convictions.
strategic marketing plan, marketing homework help
The final project for this course is the development of a strategic marketing plan based on a new product or service suppl ...
strategic marketing plan, marketing homework help
The final project for this course is the development of a strategic marketing plan based on a new product or service supplied by an existing corporation. The
overall goal of the strategic plan is to successfully bring the product from concept to market, based on research and analysis. The project is broken down into
milestones that will help guide the student through the distinct components of the plan, which will be utilized within the final project. The final project is divided
into nine milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. There is one
milestone due in each of the first nine modules. The final project is due in Module Ten.
The company choice, as well as the type of product or service, requires instructor approval. Your overall goal is the creation of a strategic plan to successfully
bring your product from concept to market, based on research and analysis. The project is broken down into milestones that will help guide you through distinct
components of the plan, which will be used in the final project. The components of this project will be addressed in milestones spread throughout the course,
allowing for practice and feedback before incorporation. These milestones include choice and research of a corporation, along with determination of suggested
new product; analysis of the business mission statement; SWOT analysis; development of marketing objectives; development of a marketing strategy; and
determination of an appropriate implementation, evaluation, and control program. The final submission incorporates all components into a strategic marketing
plan.
In this assignment, you will demonstrate your mastery of the following course outcomes:
MKT-500-01: Analyze qualitative and quantitative consumer data for use in determining appropriate marketing techniques that align with an
organization’s strategic focus, culture, and current business processes
MKT-500-02: Recommend product, price, promotional, and distribution strategies for a pre-defined target market through organizational marketing
plans
MKT-500-03: Maximize internal and external opportunities through the integration of marketing concepts, theories, and models
MKT-500-04: Develop effective marketing strategies that address commercial, legal, and cultural aspects in global business environments
MKT-500-05: Analyze marketing practices for compliance with legal systems, regulatory standards, and ethical practices
Prompt
Specifically, your marketing plan should contain an in-depth analysis that addresses the following critical elements:
I. Business Mission Statement – For an effective and focused mission statement, market environment and consumer data should be properly analyzed.
The overall analysis and mission statement formation aid in the determination of appropriate marketing techniques based on the stated focus of the
business.
A. Overview – Give an overall description your chosen business and proposed product/service, specifically defining the marketing environment, the
intended target markets, and the benefits sought by potential customers.
B. Mission Statement – Analyze the mission statement of your chosen business. Does the company’s mission statement focus on the market or
markets that your new product is attempting to serve? Is it broad enough to adequately describe the company focus and core values? Is it too
broad? Does it encompass minute details?
II. SWOT Analysis – The SWOT analysis, sometimes referred to as a situational analysis, identifies an organization’s internal strengths and weaknesses, as
well as external opportunities and threats. For your company, perform a SWOT analysis, detailing the elements below:
A. Internal – Determine the internal components (strengths and weaknesses) of the marketing environment. Make sure to consider production
costs, marketing skills, financial resources, company or brand image, employee capabilities, and available technologies.
B. External – Determine the external components (opportunities and threats) through an environmental scan. Make sure to consider political,
economic, social, and technological events, as well as trends and expectations.
III. Marketing Objectives – Before the specific details of a marketing plan can be developed, objectives for the plan must be stated. Without objectives,
there is no basis for measuring the success of your marketing plan activities. Marketing objectives are statements of what is to be accomplished through
marketing activities.
A. For your company, formulate a statement of marketing objectives related to the new product/service that are realistic, measurable, time
specific and comparable to a benchmark. Why were these particular objectives chosen?
B. Discuss the objectives as they relate to commercial, legal, and cultural aspects of a global business environment.
IV. Marketing Strategy – The marketing strategy involves all of the activities of selecting and describing one or more target market segments and
developing and maintaining a marketing mix that will produce mutually satisfying exchanges with target markets.
A. For your new product, recommend a detailed marketing strategy that describes your target market. Possible variables include demographics,
psychographics, geographies, and behavioral segments. You may also choose to describe the market in terms of anticipated growth, revenue
opportunities, past performance, etc. The strategy needs to be measurable, sustainable, accessible, and reachable. Describe your rationale for
selecting the target market(s). Why are these markets attractive from a marketing standpoint?
B. Provide a detailed description of the marketing mix, including product, place (distribution), promotion, and pricing strategies.
C. Does the recommended marketing strategy specifically relate to the company’s strategic focus, culture, and current business processes? Discuss
how each component is addressed.
V. Implementation, Evaluation, and Control (IEC) – Implementation is the process that turns a marketing plan into action assignments and ensures
assignments are executed in a way that accomplishes the plan’s objectives. Evaluation involves gauging the extent to which the marketing objectives
have been achieved during the specified time period. Control provides mechanisms for evaluating marketing results in light of the plans of objectives
and for correcting actions that do not help the organization reach those objectives within budget guidelines.
A. How do you intend to implement your marketing plan? Detail specific action items and describe how they will be executed.
B. Does your marketing plan comply with legal systems, regulatory standards, and ethical practices? How do you know? Is there a formal process of
evaluation? Should there be? Explain.
C. After initial implementation, how you intend to evaluate and control the overall marketing plan?
Milestones
Milestone One: Product Idea
In activity 1-2, you will choose an existing organization and submit a proposal describing a new product or service that it should bring to market. If your idea is a
product, describe the product, its functionality, and how it works. If it is a service, describe the service offering so that readers understand what they would
receive. Your product or service should address a problem that is not currently being sufficiently addressed by current solution providers, i.e., your competition.
This milestone is due in Module One.
Milestone Two: Mission Statement
In activity 2-1, you will develop the organizational mission statement for the company for which you are writing a marketing plan. The mission statement should
address the business your organization is in and should focus on the market(s) rather than the good or service it sells. This milestone is due in Module Two.
Milestone Three: SWOT Analysis
In activity 3-1, you will develop the SWOT analysis for your company. The SWOT analysis is written in narrative form, with bulleted items for each of the
strengths, weaknesses, opportunities, and threats. This milestone is due in Module Three.
Milestone Four: Organizational Objectives & Strategy
In activity 4-1, you will address the organizational objectives and the target market plan for your company. You need to develop at least five marketing
objectives as part of your planning process. These answer the question, “What do you plan to accomplish?” Objectives should be realistic, measurable, and time
specific. Objectives must also be consistent, and indicate the priorities of the organization. This milestone is due in Module Four.
Milestone Five: Marketing Strategy—Products
In activity 5-1, you will describe for your audience what it is that you wish to bring to market. If it is a product, describe the product, its functionality, and how it
works. If it is a service, describe the service offering so that readers understand what they would receive. This milestone is due in Module Five.
Milestone Six: Marketing Strategy—Pricing
In activity 6-1, you will determine the price you will charge for your product, or if you have chosen a service, determine its pricing (this may be based on an
“average” price per service rendered). This milestone is due in Module Six.
Milestone Seven: Marketing Strategy—Distribution
In activity 7-1, you will describe the channels of distribution structure you will use to get your product or service into the market. This milestone is due in
Module Seven.
Milestone Eight: Marketing Strategy—Promotion
In activity 8-1, you will develop a promotional effort for your marketing plan that embraces integrated marketing communications (IMC). This includes a clearlystated
message that is consistently communicated to your stakeholders. This milestone is due in Module Eight.
Milestone Nine: Implementation, Evaluation, and Control
In activity 9-1, you will write a paper that addresses how you intend to implement, evaluate, and control (IEC) all of the marketing activities that are described
throughout your marketing plan. This milestone is due in Module Nine.
Deliverable Milestones
Milestone Deliverables Module Due Grading
1 Product Idea One Graded separately; Milestone One Rubric
2 Mission Statement Two Graded separately Milestone Two Rubric
3 SWOT Analysis Three Graded separately; Milestone Three Rubric
4 Organizational Objectives & Strategy Four Graded separately; Milestone Four Rubric
5 Marketing Strategy—Products Five Graded separately; Milestone Five Rubric
6 Marketing Strategy—Pricing Six Graded separately; Milestone Six Rubric
7 Marketing Strategy—Distribution Seven Graded separately; Milestone Seven Rubric
8 Marketing Strategy—Promotion Eight Graded separately; Milestone Eight Rubric
9 Implementation, Evaluation, and Control Nine Graded separately; Milestone Nine Rubric
Final Project: Marketing Plan Ten Graded separately; Final Project Rubric
Marketing Plan Rubric
Guidelines for Submission: Students should submit a well-developed marketing plan in 15–20 pages, including a title page and reference page. The paper should
be a Microsoft Word document with double spacing, a minimum of five references, 12-point Times New Roman font, one-inch margins and APA formatting.
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BLS 111 SUNY at Binghamton Legal Environment of Management Discussion
Hoopie Hoopla, age 17, is a street entertainer. Hoopie needed some gadgets in order to entertain on the street. Hoopie w ...
BLS 111 SUNY at Binghamton Legal Environment of Management Discussion
Hoopie Hoopla, age 17, is a street entertainer. Hoopie needed some gadgets in order to entertain on the street. Hoopie went to Milo's Music Store and contracted with Milo. The contract required Hoopie to pay 10 dollars down and 15 dollars per week for 8 weeks for the purchase of a kazoo, a harmonica, a whistle, and a set of juggling pins. With these items, Hoopie could entertain and make beautiful music.Hoopie went to Fall-Mart and purchased a raincoat in case it rained while conducting an entertainment session. The raincoat is a sport marketing brand with a team logo on the front and back. The team logo says, "Go Go Binghamton University Bearcats." Hoopie paid 5 dollars down and contracted to pay 11 dollars per week until the coat was paid in full. Hoopie went to Fast Harry's Used Car Dealership and inquired about purchasing a car as transportation to and from the entertainment sites. Fast Harry said to Hoopie, " Hmmm, How old are you Hoopie - I do not want to get involved with one of those "capacity" contracts." Hoopie said, " I am 21 years old." Fast Harry sold the car to Hoopie for 20 dollars down and 50 dollars per month until the car was paid in full. Hoopie headed for the streets and began to entertain. Her first three performances were dreadful. No one stopped - no one listened - and, in fact, the people who passed by actually laughed at and made fun of Hoopie. Hoopie returned home, disappointed and sad.Hoopie's Dad Hopalong met Hoopie at the door. Hopalong said, "Oh Hoopie my dear Hoopie, how will you pay for all those items that you bought during your quest to become a street entertainer?" Hoopie replied, "I don't have to pay."
SCM 800 Penn State World Campus Inventories Managing Costs & Bullwhip Questions
This team assignment requires you to examine the costs and tradeoffs associated with inventory, its impact on a company's ...
SCM 800 Penn State World Campus Inventories Managing Costs & Bullwhip Questions
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Think about the printing as if you were going to give this report in a paper format to your boss!Assignment Information and Questions:Please be sure to answer the four questions and all subparts to each question.Question 1In Coyle, the decision on how much to order is made to minimize the total inventory costs of the buyer. Total inventory costs include annual inventory carrying costs and annual inventory order placement costs. (Chopra includes a third cost, annual material cost, but for the purposes of this question, assume that there are no quantity discounts available, thus material costs are fixed per unit--meaning that annual material costs are the same regardless of order quantity.) The simple EOQ model under conditions of certainty is used to find the order size that minimizes the total inventory costs for the buyer.a.) What is the principal inventory cost tradeoff in the simple EOQ fixed quantity model under conditions of certainty? Note that by "cost tradeoff", I mean that as the value of a decision variable (for example, the order quantity Q) changes, one cost category increases while another cost category declines.b.) Thus, your response to this question should identify the tradeoff as the cost(s) that increase as order size increases andc.) the cost(s) that decline as order size increases.d.) Your response should also give the reasons why a cost increases or decreases as the order size changes.Question 2At the end of the article "Bullwhip Effect in Supply Chains" by Lee, et al. is Table 1 (below). In this table, Lee presents several initiatives, such as vendor-managed inventory, for counteracting the four causes of the Bullwhip Effect. (Causes are listed down the left side of the table and various initiatives are listed next to each cause. 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List it and explain your rationale. Based upon your answer to Question 2 Subpart a...list what is the major initiative that could be used to help minimize the problem and explain what you think one impediment might be to successfully implementing it.In completing your response, please be sure to show how you derived your answers so that partial credit may be given if necessary. For this problem, assume that the plant operates 365 days per year. Also, note the additional comments below for some questions. (The following questions come from Exercises 1 and 2 on page 282 of the Chopra reading Chapter 10, 4th Edition).Question 3Harley-Davidson has its engine assembly plant in Milwaukee and its motorcycle assembly plant in Pennsylvania. Engines are transported between the two plants using trucks, with each trip costing $1000. The motorcycle plant assembles and sells 300 motorcycles each day. Each engine costs $500, and Harley incurs a holding cost of 20% per year.a.) How many engines should Harley load on this truck?b.) What is the total annual inventory cost for your answer in Exercise 1?c.) What is the cycle inventory of engines at Harley?d.) What is the average flow time resulting from cycle inventory at Harley? (See page 246/247 in Chopra. Caution: Be sure to look at the "Notes" on Chapter 10 in Chopra provided for clarification on the definition of the symbol "D" in Chopra). Download File: Notes on Chapter 10 ReadingQuestion 4As part of its initiative to implement Just-In-Time (JIT) manufacturing at the motorcycle assembly plant discussed above, Harley has reduced the number of engines loaded on each truck to 100. If each truck trip still costs $1000, How does the decision to lower the number of engines loaded on each truck impact the annual inventory costs at Harley? Remember that annual inventory costs for this problem consist of annual inventory ordering costs and annual inventory carrying costs.
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This week we covered Chapter 5, Cost-Volume-Profit Analysis and Chapter 6, Variable Costing for Management Analysis. Cost- ...
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This week we covered Chapter 5, Cost-Volume-Profit Analysis and Chapter 6, Variable Costing for Management Analysis. Cost-Volume-Profit Analysis is about formulas and ratios used to determine the profitability of individual products and/or operations. Variable Costing is a way to calculate profitability of a firm’s operations by either calculating the contribution margin or gross profit. Still using the company from your Week 1, please discuss how the contribution margin might be used to determine the profitability of that product and how it’s used to make the operations more profitable. Please make an initial post and two replies to either your classmates or professor. The initial post must be at least 250 words with one external reference in APA format, while your replies must be at least 100 words.
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This is the topic, I need to turn this into a 10-12 page research paper/Double spaced/New Times roman font/ IAW Bluebook f ...
criminal justice research paper, law homework help
This is the topic, I need to turn this into a 10-12 page research paper/Double spaced/New Times roman font/ IAW Bluebook formatting.The impact of police investigation, eyewitness identification and the role of prosecutors in the outcome of court cases in the United States.Criminal justice system should be fair and efficient for it to be declared legitimate. Fairness is determined by its thoroughness whereas as effectiveness depends on its ability to ascertain and detect crime. Usually, impartiality and efficiency in the criminal justice system are based on the results of court cases. Moreover, a proper criminal justice system is what the public expect from the judicial process. This paper seeks to investigate the contribution of police investigations, eyewitness identification, and the conduct of prosecutors to the outcome of court cases. Whether these three factors are significant in contributing to wrongful convictions by the tribunals in the United States is what the study intends to prove. Wrongful convictions lead to the suffering of innocent people while the real perpetrators of crime escape punishment. Moreover, public confidence in the judicial system is known to decline as the number of wrongful convictions increases. Therefore, researching on this topic would be of benefit in minimizing wrong convictions resulting from the mentioned factors. The study intends to utilize secondary sources such as court cases and other legal publications to gather relevant statistics on wrongful convictions.
strategic marketing plan, marketing homework help
The final project for this course is the development of a strategic marketing plan based on a new product or service suppl ...
strategic marketing plan, marketing homework help
The final project for this course is the development of a strategic marketing plan based on a new product or service supplied by an existing corporation. The
overall goal of the strategic plan is to successfully bring the product from concept to market, based on research and analysis. The project is broken down into
milestones that will help guide the student through the distinct components of the plan, which will be utilized within the final project. The final project is divided
into nine milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. There is one
milestone due in each of the first nine modules. The final project is due in Module Ten.
The company choice, as well as the type of product or service, requires instructor approval. Your overall goal is the creation of a strategic plan to successfully
bring your product from concept to market, based on research and analysis. The project is broken down into milestones that will help guide you through distinct
components of the plan, which will be used in the final project. The components of this project will be addressed in milestones spread throughout the course,
allowing for practice and feedback before incorporation. These milestones include choice and research of a corporation, along with determination of suggested
new product; analysis of the business mission statement; SWOT analysis; development of marketing objectives; development of a marketing strategy; and
determination of an appropriate implementation, evaluation, and control program. The final submission incorporates all components into a strategic marketing
plan.
In this assignment, you will demonstrate your mastery of the following course outcomes:
MKT-500-01: Analyze qualitative and quantitative consumer data for use in determining appropriate marketing techniques that align with an
organization’s strategic focus, culture, and current business processes
MKT-500-02: Recommend product, price, promotional, and distribution strategies for a pre-defined target market through organizational marketing
plans
MKT-500-03: Maximize internal and external opportunities through the integration of marketing concepts, theories, and models
MKT-500-04: Develop effective marketing strategies that address commercial, legal, and cultural aspects in global business environments
MKT-500-05: Analyze marketing practices for compliance with legal systems, regulatory standards, and ethical practices
Prompt
Specifically, your marketing plan should contain an in-depth analysis that addresses the following critical elements:
I. Business Mission Statement – For an effective and focused mission statement, market environment and consumer data should be properly analyzed.
The overall analysis and mission statement formation aid in the determination of appropriate marketing techniques based on the stated focus of the
business.
A. Overview – Give an overall description your chosen business and proposed product/service, specifically defining the marketing environment, the
intended target markets, and the benefits sought by potential customers.
B. Mission Statement – Analyze the mission statement of your chosen business. Does the company’s mission statement focus on the market or
markets that your new product is attempting to serve? Is it broad enough to adequately describe the company focus and core values? Is it too
broad? Does it encompass minute details?
II. SWOT Analysis – The SWOT analysis, sometimes referred to as a situational analysis, identifies an organization’s internal strengths and weaknesses, as
well as external opportunities and threats. For your company, perform a SWOT analysis, detailing the elements below:
A. Internal – Determine the internal components (strengths and weaknesses) of the marketing environment. Make sure to consider production
costs, marketing skills, financial resources, company or brand image, employee capabilities, and available technologies.
B. External – Determine the external components (opportunities and threats) through an environmental scan. Make sure to consider political,
economic, social, and technological events, as well as trends and expectations.
III. Marketing Objectives – Before the specific details of a marketing plan can be developed, objectives for the plan must be stated. Without objectives,
there is no basis for measuring the success of your marketing plan activities. Marketing objectives are statements of what is to be accomplished through
marketing activities.
A. For your company, formulate a statement of marketing objectives related to the new product/service that are realistic, measurable, time
specific and comparable to a benchmark. Why were these particular objectives chosen?
B. Discuss the objectives as they relate to commercial, legal, and cultural aspects of a global business environment.
IV. Marketing Strategy – The marketing strategy involves all of the activities of selecting and describing one or more target market segments and
developing and maintaining a marketing mix that will produce mutually satisfying exchanges with target markets.
A. For your new product, recommend a detailed marketing strategy that describes your target market. Possible variables include demographics,
psychographics, geographies, and behavioral segments. You may also choose to describe the market in terms of anticipated growth, revenue
opportunities, past performance, etc. The strategy needs to be measurable, sustainable, accessible, and reachable. Describe your rationale for
selecting the target market(s). Why are these markets attractive from a marketing standpoint?
B. Provide a detailed description of the marketing mix, including product, place (distribution), promotion, and pricing strategies.
C. Does the recommended marketing strategy specifically relate to the company’s strategic focus, culture, and current business processes? Discuss
how each component is addressed.
V. Implementation, Evaluation, and Control (IEC) – Implementation is the process that turns a marketing plan into action assignments and ensures
assignments are executed in a way that accomplishes the plan’s objectives. Evaluation involves gauging the extent to which the marketing objectives
have been achieved during the specified time period. Control provides mechanisms for evaluating marketing results in light of the plans of objectives
and for correcting actions that do not help the organization reach those objectives within budget guidelines.
A. How do you intend to implement your marketing plan? Detail specific action items and describe how they will be executed.
B. Does your marketing plan comply with legal systems, regulatory standards, and ethical practices? How do you know? Is there a formal process of
evaluation? Should there be? Explain.
C. After initial implementation, how you intend to evaluate and control the overall marketing plan?
Milestones
Milestone One: Product Idea
In activity 1-2, you will choose an existing organization and submit a proposal describing a new product or service that it should bring to market. If your idea is a
product, describe the product, its functionality, and how it works. If it is a service, describe the service offering so that readers understand what they would
receive. Your product or service should address a problem that is not currently being sufficiently addressed by current solution providers, i.e., your competition.
This milestone is due in Module One.
Milestone Two: Mission Statement
In activity 2-1, you will develop the organizational mission statement for the company for which you are writing a marketing plan. The mission statement should
address the business your organization is in and should focus on the market(s) rather than the good or service it sells. This milestone is due in Module Two.
Milestone Three: SWOT Analysis
In activity 3-1, you will develop the SWOT analysis for your company. The SWOT analysis is written in narrative form, with bulleted items for each of the
strengths, weaknesses, opportunities, and threats. This milestone is due in Module Three.
Milestone Four: Organizational Objectives & Strategy
In activity 4-1, you will address the organizational objectives and the target market plan for your company. You need to develop at least five marketing
objectives as part of your planning process. These answer the question, “What do you plan to accomplish?” Objectives should be realistic, measurable, and time
specific. Objectives must also be consistent, and indicate the priorities of the organization. This milestone is due in Module Four.
Milestone Five: Marketing Strategy—Products
In activity 5-1, you will describe for your audience what it is that you wish to bring to market. If it is a product, describe the product, its functionality, and how it
works. If it is a service, describe the service offering so that readers understand what they would receive. This milestone is due in Module Five.
Milestone Six: Marketing Strategy—Pricing
In activity 6-1, you will determine the price you will charge for your product, or if you have chosen a service, determine its pricing (this may be based on an
“average” price per service rendered). This milestone is due in Module Six.
Milestone Seven: Marketing Strategy—Distribution
In activity 7-1, you will describe the channels of distribution structure you will use to get your product or service into the market. This milestone is due in
Module Seven.
Milestone Eight: Marketing Strategy—Promotion
In activity 8-1, you will develop a promotional effort for your marketing plan that embraces integrated marketing communications (IMC). This includes a clearlystated
message that is consistently communicated to your stakeholders. This milestone is due in Module Eight.
Milestone Nine: Implementation, Evaluation, and Control
In activity 9-1, you will write a paper that addresses how you intend to implement, evaluate, and control (IEC) all of the marketing activities that are described
throughout your marketing plan. This milestone is due in Module Nine.
Deliverable Milestones
Milestone Deliverables Module Due Grading
1 Product Idea One Graded separately; Milestone One Rubric
2 Mission Statement Two Graded separately Milestone Two Rubric
3 SWOT Analysis Three Graded separately; Milestone Three Rubric
4 Organizational Objectives & Strategy Four Graded separately; Milestone Four Rubric
5 Marketing Strategy—Products Five Graded separately; Milestone Five Rubric
6 Marketing Strategy—Pricing Six Graded separately; Milestone Six Rubric
7 Marketing Strategy—Distribution Seven Graded separately; Milestone Seven Rubric
8 Marketing Strategy—Promotion Eight Graded separately; Milestone Eight Rubric
9 Implementation, Evaluation, and Control Nine Graded separately; Milestone Nine Rubric
Final Project: Marketing Plan Ten Graded separately; Final Project Rubric
Marketing Plan Rubric
Guidelines for Submission: Students should submit a well-developed marketing plan in 15–20 pages, including a title page and reference page. The paper should
be a Microsoft Word document with double spacing, a minimum of five references, 12-point Times New Roman font, one-inch margins and APA formatting.
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