Description
Select an organization with which you are familiar that conducts both domestic and global marketing (U.S. Company). Write a 800- to 1,000-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization’s marketing decisions: ·
Analyze the influence of global economic
interdependence and the effect of trade practices and agreements. ·
Examine the importance of demographics and
physical infrastructure. ·
Analyze the influence of cultural differences. ·
Examine the importance of social
responsibility and ethics versus legal obligations. ·
Analyze the effect of political systems and
the influence of international relations. ·
Analyze the influence of the Foreign Corrupt
Practices Act of 1977, and the influence of local, national, and
international legislation. · Explain the effect of technology. Format the paper consistent with APA guidelines. |
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