CompetencyInvestigate and modify workplace visual media communication to enhance efficiency in completing tasks.InstructionsYou work for a marketing organization that has taken on a new client. The new client is originally an American company which targets American clients. However, with the current trends, this company realizes it needs to extend into global operations.Your task is to create two logos for this new client and submit a video presentation for the marketing team to review. Create an original, American-style logo, and then create a more globalized version of that logo. Since most of the company's global clients come from India, design the global logo to reflect the visual preferences that might appeal to that specific global audience. When designing the logos, utilize the following visual communication elements:Logo sizeLogo color schemeLogo symbols/symbolismLogo iconic meaningThe marketing team has specified that the video presentation should be less than three minutes in length, and be created using a screen share to show both your visuals and audio analysis, and that it be uploaded to YouTube for easy accessibility. They have also sent an email stating the following items need to be addressed:The main objective is to present your two logos and address how they strategically and effectively use the visual communication elements itemized.Be sure to compare and contrast how differently American and Indian target audiences may respond to these logos.Discuss why your marketing organization should consider the importance of using the visual elements you visually designed for these logos.Note: You may use any visual and audio screen sharing tool to make the videos; if you do not have a preferred tool, an Internet search will provide a number of free versions to choose from.Grading RubricFFCBA01234Did not SubmitNo PassCompetenceProficiencyMasteryNot SubmittedSubmission does not competently create an American logo which uses visual communication elements: size, color, symbolism, iconic meaning.Creates an American logo which uses few visual communication elements: size, color, symbolism, iconic meaning.Creates an American logo which accurately uses some visual communication elements: size, color, symbolism, iconic meaning.Creates an American logo which thoroughly uses visual communication elements: size, color, symbolism, iconic meaning.Not SubmittedSubmission does not competently create an Indian logo which uses visual communication elements: size, color, symbolism, iconic meaning.Creates an Indian logo which uses few visual communication elements: size, color, symbolism, iconic meaning.Creates an Indian logo which accurately uses some visual communication elements: size, color, symbolism, iconic meaning.Creates an Indian logo which thoroughly uses visual communication elements: size, color, symbolism, iconic meaning.Not SubmittedSubmission does not competently compare and contrast how American and Indian target audiences respond differently to logos.Generally compares and contrasts how American and Indian target audiences respond differently to logos.Accurately compares and contrasts how American and Indian target audiences respond differently to logos.Thoroughly compares and contrasts how American and Indian target audiences respond differently to logos.

Task 1 — 300-350 wordsConsider the trends described in the chapter (e.g., aging, heightening environmental concern, or China). How will each affect the business you are in (or were in before coming to b-school)? Make a list of 3 of your favorite brands. What would be a great brand-, or line-extension that you would like to see developed as a new product? Task 2—-300-350 wordsActivity: Find four different products that are in the four different phases of the product life cycle. Give your opinions on the product in the market decline phase: whether the company should divest, harvest, or rejuvenate the product and the reasons behind your choices.

For the final part of your course project, you will create a presentation using Microsoft PowerPoint (approximately 10 to 15 slides) of the project you have compiled over the past 4 modules. The presentation should be an overview of the information contained in the project plan. The Final Project PowerPoint presentation should include the synopsis of the following:Project Selection Work breakdown into the three phases of the project life cycle Scope statement Communications plan Risk analysis Project Budget Project Schedule Resource Plan Reconciliation of project tasks as per life cycle phases, process groups and project management knowledge areas.If you are new to creating a PowerPoint presentation, visit the following free tutorial websites for assistance:Rasmussen's PowerPoint tutorial resource - Learning Express (registration is required)Microsoft Office PowerPoint 2013 TutorialPowerPoint 2013In addition, you will be submitting your final written project proposal report. Using the templates and plans you have developed over the course, write a final proposal on how you recommend the Annual Convention be planned and delivered. The final report must emphasize Project Management. Your final proposal should be a minimum of 5 pages.Although your report will include some discussion of the technical nature of the study project, that discussion should be brief and only to provide background about the project. Similarly, avoid lengthy discussion about the histories or backgrounds of companies involved in the project.The emphasis of the report must be on the "how, what, why, when, who" of the management of the Investigation Project. Avoid lengthy technical discussions, or lengthy discussion about the company history, technical requirements, or details of the actual work done in the project. These are not project management topics. The purpose of the report is to show the instructor what you have learned from the investigation project about project management. Thus, avoid discussions that could lead to the conclusion that little or nothing additional about project management was learned from the investigation project!Also, make sure to include the following at the end of the proposal:Appendices. Appendices can include any documentation or materials you wish to add to substantiate your report. However, any material you include in the Appendix must be directly referenced somewhere in the body of the report. Do not include material in the Appendices that is not referenced in the report.Try to include figures, diagram, tables, charts, etc. in the body of the report. This will make the report more readable and interesting. For example, instead of describing a Gantt chart used in the Investigation Project, include the chart (or part of it) in the report. Show samples of actual schedules, memos, budget reports, etc. These can be included in the body of the report or in the Appendix.Professional Quality: Spelling, grammatical, typing or other errors are unacceptable. As are all professional documents, your report will be judged as much for readability and appearance as for content. Carefully proof read the report before submitting it. A poorly written report will receive a lower grade. All materials, notes, original documents, etc., should be handed in with the final report. These can be included in a separate file if necessary.Your submission should follow the essentials of APA (i.e., cover page, double-spaced, 12 pt. font, reference section at the end, in-text citations, etc.).