Option #1: Marketing Plan for a Company and Product/Service Your final project is a marketing plan for the company and product or service of your choice. If you are choosing a large global company, you MUST create a new product.  However, this new product may be an upgrade of an existing product.  You need to select a company that you have not used for your other assignments in the class. Your plan information should address all areas covered in this course for a marketing plan. The "Company-Business Profiles" link found in the Library under the How to Find section, is a great place to look for company information for this assignment. Below is the outline to be followed for this assignment:     Section Length   Executive   Summary. This provides a busy executive everything he or she   needs to know to invest (or not) in your proposal. It captures your key   proposal and recommendations/decision factors and projected outcomes of the   plan's recommendations. Note: This is not an introduction to the marketing plan. Typically, the   executive summary is written after the plan has been completed. 1   Slide   Company   Overview. A brief description of the company, including its   mission statement, background, and competitive advantages. 1   Slide   Situational   Analysis. SWOT analysis—Strengths, Weaknesses, Opportunities,   Threats facing the company. Also include any other external factors that may   influence future sales, such as legal or social activities. 2-3   Slides   Objectives/Goals. Briefly   describe your proposal--what's new and why. What is the opportunity to be   addressed or the problem to be solved? 1   Slide   Segmentation   and Targeting Analysis. Define and explain why segmentation is needed.   Explain the approach taken (e.g., the use of demographics) taken, and name   market segments. Define and explain why targeting is needed, and roughly size   your target market. 2-3   Slides   Marketing   Strategy. Explain and support your marketing mix component   decisions, using the 4 P's, academic concepts, and academic reference   sources. Create one perceptual map (See Section 5.4 of the textbook for an   example.) 2-3   Slides   Branding   Strategy. How will the brand be developed and supported? What   will be the "implied promise" of the brand? 1   Slide   Ethical   Considerations. Explain how the proposed plan aligns with the   company's statement of ethics and corporate social responsibility. 1   Slide   Financial   Projections. Present a summary spreadsheet. For example: years 1,   2 and 3 units sold, sales volumes. Estimate marketing expenses for   promotions/advertising. What is the projected timeline of the product life   cycle's introduction and also growth stage? 2-3   Slides   Conclusion 1   Slide Suggested slide setup and number of slides (25 slides): Title Executive Summary Company Overview Strengths Weaknesses Opportunities (trends) Threats Marketing Plan Objectives Segmentation Target Market Positioning Map Product (features and benefits versus the competition) Price (compared with competition) Price Strategy Promotional Strategy Place Strategy Branding Strategy CSR Strategy Ethics and Corporate Social Responsibility Financial Projections Conclusion References

Your case analysis should:Be 3 to 5 pages in length.Include a title page with your name, title of the paper.Include an introduction to the case analysis.Include, in the body of the paper, a clear analysis which explains the details of the legal and ethical issues raised by the case.Thoroughly discuss how the following concepts are applicable to this case:JurisdictionTortCrimesContract formationRemediesSales contractFollow academic research approaches and APA citation format, including in-text citations and a list of references.Be well-developed and convey your understanding of the readings and concepts.Be organized, coherent, and unified.Be free of spelling, structure, and grammatical errors.Represent original work.Final Paper Case StudyKnarles and Barkley are father and son respectively. Barkley is 17 years old. They operate a facilities maintenance company that regularly does business in the District of Columbia, Maryland, and Virginia. The company is based in Maryland. They have a number of contracts with building owners where they have agreed to provide building maintenance to both residential and commercial buildings within the three jurisdictions already mentioned. They receive a monthly payment of $2,000 to $4,000 depending upon the size of the building. They bill the owners for any equipment of a substantial nature that has to be replaced. Because of Knarles's long-term relationships with building owners, these contracts that were once in writing are generally renewed without a new written agreement. Often Knarles and Barkley will replace outdated and broken equipment such as water heaters and boilers that are part of a building's heating system. Further, as part of maintenance, they regularly wash windows, remove snow, and do touch-up painting as required.Knarles and Barkley have four full-time employees. One of the employees is a licensed plumber in the District of Columbia. His yearly license renewal is paid by the firm as part of an employment agreement that was negotiated four years ago. That agreement was in writing and was for a period of two years. It was the second such agreement entered into between said employee and Knarles and Barkley. The license, through inadvertence on the part of Barkley, was not renewed this year. In the past Knarles had taken care of this, but he had assigned this duty to his son so he might gain experience in what was involved in the license renewal process.While Knarles is away in Hawaii at a “green facilities maintenance trade show,” Barkley is approached by a building owner, Ian Chetum, in northern Virginia who has heard of their excellent reputation. Barkley sends Chetum a standard agreement signed by Barkley. Chetum signs it and returns it to Barkley with a check for the first month.Chetum has an immediate need for the services of Knarles and Barkley as it is the middle of February and his building is without heat. Barkley sends the plumber and another worker to Chetum’s building. While inspecting the nonoperating boiler at Chetum’s building, the plumber notices that the boiler is one that has been recalled by the manufacturer, Housewarm, because of a defect that does not allow all the carbon monoxide produced by the boiler to vent properly. This boiler was purchased by Chetum at a salvage yard and replaced another nonoperating boiler. Further, the boiler has been improperly installed, according to the plumber. The plumber notifies Barkley of the problems with the boiler and Barkley immediately notifies Chetum. Chetum tells Barkley that he does not want to purchase a new boiler. He asks if the existing boiler can be fixed to get through the winter months. Barkley calls his plumber who is still at the Chetum site and asks the plumber about a quick fix for the winter. The plumber tells Barkley he would not recommend the quick fix for the winter as this boiler is defective and has been recalled. He also tells Barkley, “You’re the boss and I can get it to work if you really want me to.” Barkley replies, “I don’t want you to fix it, the client does. He is the customer and this business has been built on customer service.” Barkley calls Chetum again and relays what his man on the site has said. Chetum replies, “Fix it.”Knarles returns from his conference shortly after the fix on the boiler has taken place. He reads in the Washington Post on the first morning after his return that a number of residents in a building in northern Virginia had become sickened and admitted to the hospital for observation. It appeared that they were suffering from the effects of exposure to carbon monoxide. These people all lived in the Chetum building. While at lunch that day in a restaurant with his son and other members of the building maintenance community, he tells them about what he read in the Washington Post and says, “Thank God we don’t deal with that jerk Chetum. He is the shadiest operator in this region and would shoot his mother for a buck. What a crook!” One of the people at lunch, Joe Stucko, says, “I agree with you. Chetum stole my plans for converting old HVAC systems to new ones. I should sue him for stealing my ideas.”Knarles later learns from his son of the agreement that he entered into with Chetum on behalf of the firm. Knarles calls Chetum and tells him he wants no part of the agreement and tells him he will messenger a check over to his office minus the charge for the work already completed by the plumber. Chetum sues for breach of contract.What legal issues are raised by this case? Please be creative in your thinking. Remember that the issues that can be addressed deal with jurisdiction, torts and crimes, contract formation, remedies, sales. Address these issues in paragraph form, calling on what you have studied in the textbook and any outside sources. Be sure to cite your sources.