This project involves the application of Katie Paine’s assessment methodology, as described in her book Measure What Matters, to the assessment of a communication vehicle or campaign.Sections:Description of communication vehicle or campaign and definition of communication and business objectives, including (400-500 words):Brief description of the communication vehicle or campaign2-3 well-defined communication objectives and rationale for selecting themExplanation of how the communication vehicle design, content and/or functionality support theobjectives – include 1-2 screenshotsAudience analysis targeted by communication activity (400-500 words)Description of internal and external benchmarks (400-500 words)Internal benchmarks (goals, trends, etc.)External benchmarks (competitor performance, best practices)Definition of key performance indicators in KPI Matrix (300-400 words)• Measurement tools and key data (400-500 words) -- Design and deployment of one measurement tool5. Analysis of results and recommendations for improvement, including (400-500 words):Discussion of how measurement results help assess specific KPIsRecommendations for improvement based on measurement results and best practicesIn evaluating the CDP, an additional score will be assigned to the quality of writing, organization, and graphics, and depth of research.FORMAT: Word document, single-spaced, proper APA documentation and reference lists.To exceed the ‘satisfactory work’ level, students should reference at least 5 sources in the paper, in addition to course materials. Raw data tables and measurement tools like survey questions should be placed in an appendix at the end of the paper. As part of this project, students must design one measurement tool. If measurement data already exist, the student must consult with the instructor regarding the appropriateness of these results for the CDP. Since this is a research project, we will strictly apply the APA guidelines for documentation and citations.In prior Communication Assessment courses, students have assessed company e-newsletters and publications, intranets, public websites, corporate Facebook Pages, marketing communication campaigns, online communities, fundraising campaigns, and ad campaigns.

KEY TERM: LEAN SIX SIGMAMeredith, J. R., & Shafer, S. M. (2020). Operations and supply chain management for MBAs (7th ed.). Hoboken, NJ: John Wiley & Sons, Inc. ISBN: 9781117563235.The student will post one thread of at least 700 words plus the associated annotated bibliography .The student must then post 2 replies of at least 200 words. The thread and replies must be written in current APA format in a substantive manner and must not contain spelling and/or grammar errors.Reserve a Key TopicKey topics are addressed within each chapter. Select a key topic to research and discuss. Post the topic you wish to reserve in the subject line of your thread. You may choose the same topic as a peer, but the topics must be addressed from different vantage points (perspectives).The ThreadAfter you have chosen your key topic, use the Internet to search for at least 5 scholarly resources that relate to the topic and have been published within the last 5 years. Academic articles and journals must be reputable and obtained from professional websites that address the content of this course. Popular magazines and online sources such as Wikipedia are not permissible.After reading the articles, select 1 article relating to your key topic that you wish to use in your thread. Adhere to the following format:Key Concept Explanation: Define your key topic by using a source other than the textbook. Give a clear, concise overview of the essential elements relevant to understanding your key topic. In addition, explain why you are interested in this topic (e.g., academic curiosity, application to a current issue related to employment, or any other professional rationale).This section must be at least 100 words.Comparison: Compare your research with what you have studied during the module in which the key topic/thread is assigned. Note differences or commonalities about your key topic, providing evidence that you have extended your understanding of this topic beyond the textbook readings. This is an opportunity for you to cite the additional articles you originally researched. This section must be at least 200 words.Article Summary: In your own words, provide a clear and concise summary of the article you selected. This section must be at least 200 words.Biblical Integration: Include at least 3 appropriate biblical references. Explain the relevance of your key topic to God’s law and how it can be applied in a Christian context. This section must be at least 100 words.Application: Specifically state how your key topic has been applied to real-world businesses or describe the potential your key topic has to influence today’s business world. Your application must possess a professional rationale that demonstrates the significance of your key topic. This section must be at least 100 words.Annotated Bibliography: Cite the articles you researched in current APA format. An annotation must accompany each citation. Each annotation will consist of a descriptive and evaluative paragraph that is at least 100 words. The annotations are designed to help your classmates in their understanding of your topic. In addition, provide a persistent link for each article.The RepliesYou will be required to write substantive replies to a minimum of 2 other classmates’ threads. Each reply must be a minimum of 200 words and include at least 2 scholarly resources. Acceptable sources include the textbook, the Bible, outside scholarly articles, etc.Substantive replies, in contrast to perfunctory replies, add value to the discussion, enhance learning, and contain references to any new concepts or ideas presented.The following suggestions will aid you in successfully composing substantive responses:Compare/contrast the findings of others with your research.Compare how the findings of others relate/add to the concepts learned in the required readings.Share additional knowledge regarding the key topic that relates to the thread.

Discuss the idea of diversification in investments and how can Saudi Arabia's economy benefit from this concept? Diversification is a risk management technique that mixes a wide variety of investments within a portfolio. The rationale behind this technique contends that a portfolio of different kinds of investments will, on average, yield higher returns and pose a lower risk than any individual investment found within the portfolio. Saudi Arabia is stepping up plans to turn its sovereign wealth fund into a global giant. The Public Investment Fund is central to the government’s effort to diversify the economy away from oil, under a plan known as Vision 2030. The Saudi Public Investment Fund seeks to become one of the largest sovereign wealth funds in the world. To achieve this, the Fund is building a world-class, diversified portfolio through investments in attractive, long-term opportunities at both the domestic and international level.