Action research is the process of inquiry that is used to assist an individual or organization in solving a problem or improving a situation. For each scenario below, think about the reasons why things did not work out well for the company and more specifically, think about action research in terms of developing a plan for action. Your task for this assignment is to explain what steps the organization should take—you would need to go into the company and do some lengthy action research in order to do this! Instead, just review the standard action research and organizational development steps covered in the background materials and try to assess which key step was missing in the scenarios below. Then write a paper using three scholarly sources from the required and optional readings list addressing the following for the scenario below: The Perils of XYZ Widget Company Sales have gone down at the XYZ Widget Company and nobody in the organization, including the CEO, seems to know why. They decide to hire you, an organizational development consultant, to do some action research. You and the CEO spend a lot of time discussing how to proceed and create a contract. The contract specifies that you will limit the scope to finding factors that led to the decrease in sales, come up with a plan of action within one month, and answer the following questions using the background data from the scenario below. Scenario: XYZ Widget Company has lost 20% of its market share over the past two years resulting in a sales loss of 1.5 million in 2017 and 2 million in 2018 for a total of $3 million. Each widget costs the consumer $29.99 to purchase, and the average customer will purchase three widgets annually. Each XYZ widget is produced for $8 dollars and is of higher quality than the competition. One competitor (Jim’s Widgets) in the widget industry with a similar product has increased market share by 12% due to a lower production cost of $4 per unit and price to the consumer of $9.99. The CEO of XYZ Widget Company is reluctant to lower prices and has had to eliminate commissions and bonuses of sales employees who exceed goals. In addition, seven of the 21-member sales team were laid off for non-performance of sales goals. Develop an Action Research Strategy Plan covering the following Action Research Phases in a report to the CEO. Data gathering and Diagnosis Feedback Planning Change Intervention Evaluation What are the reasons behind the decrease in sales? What actions or strategy (data/sales/changes) should be taken to turn sales around and regain market share? What strategy should be taken to increase employee morale? How long should this strategy take to complete?

The student will develop a PowerPoint presentation on a cardiovascular/pulmonary disorder/disease discussed in the McCance text. The presentation must provide information about the incidence, prevalence, and pathophysiology of the disease/disorder to the cellular level. The presentation must educate advanced practice nurses on assessment and care/treatment, including genetics/genomics—specific for this disorder. Patient education for management, cultural, and spiritual considerations for care must also be addressed. The presentation must specifically address how the disease/disorder affects 1 of the following age groups: infant/child, adult, or elderly.Insert rationale, set-up, background, or general instructions for this assignment. Goal: To will develop a PowerPoint presentation on a cardiovascular/pulmonary disorder/disease discussed in the course textbook. Format Requirements: Presentation is original work and logically organized. Followed APA format including citation of references. Power point presentation with 10-15 slides were clear and easy to read. Speaker notes expanded upon and clarified content on the slides. Incorporate a minimum of 4 current (published within last five years) scholarly journal articles or primary legal sources (statutes, court opinions) within your work. Journal articles and books should be referenced according to APA style (the library has a copy of the APA Manual).Content Requirements: For this assignment:Select a cardiovascular or pulmonary disorder.Provide information about the incidence, prevalence, and pathophysiology of the disease/disorder to the cellular level.Educate advanced practice nurses on assessment and care/treatment, including genetics/genomics—specific for this disorder.Provide patient education for management, cultural, and spiritual considerations for care must also be addressed.Must specifically address how the disease/disorder affects 1 of the following age groups: infant/child, adult, or elderly.Your PowerPoint presentation should be formatted per APA and references should be current (published within last five years) scholarly journal articles or primary legal sources (statutes, court opinions)Grading Rubric Your assignment will be graded according to the grading rubric.RubricPresentation RubricPresentation RubricCriteriaRatingsPtsThis criterion is linked to a Learning OutcomeIdentification of Main Issues/Problems4.0 ptsDistinguishedIdentify and demonstrate a sophisticated understanding of the issues/problems.3.0 ptsExcellentIdentifies and demonstrate an accomplished understanding of most of issues/problems.2.0 ptsFairIdentifies and demonstrate an an acceptable understanding of most of issues/problems.1.0 ptsPoorIdentifies and demonstrate an unacceptable understanding of most of issues/problems.4.0 ptsThis criterion is linked to a Learning OutcomeAnalysis and Evaluation of Issues/Probelms4.0 ptsDistinguishedPresents an insightful, thorough analysis and evaluation of issues/problems.3.0 ptsExcellentPresents a thorough analysis and evaluation of most of the issues/problems.2.0 ptsFairPresents a superficial or incomplete analysis and evaluation of issues/problems.1.0 ptsPoorPresents unacceptable analysis and evaluation of issues/problems.4.0 ptsThis criterion is linked to a Learning OutcomeDemonstrates a Conceptual Understanding4.0 ptsDistinguishedProvides a thorough, competent and interpretive responses to all issues/problems, and shows a high level of conceptual understanding.3.0 ptsExcellentProvides a competent and interpretive responses to all issues/problems, and shows a moderate level of conceptual understanding.2.0 ptsFairProvides a competent responses to all issues/problems, but lacks interpretation and a moderate level of conceptual understanding.1.0 ptsPoorProvides an unacceptable response to all issues/problems, and lacks interpretation and a moderate level of conceptual understanding.4.0 ptsThis criterion is linked to a Learning OutcomeUse of Citations to Course Readings and Additional Research/Literature4.0 ptsDistinguishedEffectively uses the literature and other resources to inform their work. Exceptional use of citations and extended referencing.3.0 ptsExcellentEffectively uses the literature and other resources to inform their work. Moderate use of citations and extended referencing.2.0 ptsFairIneffectively uses the literature and other resources to inform their work. Moderate use of citations and extended referencing.1.0 ptsPoorIneffectively uses the literature and other resources to inform their work. An unacceptable use of citations and extended referencing.4.0 ptsThis criterion is linked to a Learning OutcomeWriting Mechanics and APA Formatting GuidelinesIncludes speaker's notes and the assigned number of slides.4.0 ptsFull MarksDemonstrate a high level of clarity, precision, and attention to detail. APA style is correct and writing is free of grammar and spelling errors.3.0 ptsExcellentDemonstrate a high level of clarity. APA style and writing mechanics need more precision and attention to detail.2.0 ptsFairDemonstrate a moderate level of clarity. APA style and writing mechanics need more precision and attention to detail.1.0 ptsPoorDemonstrates issues in writing and communicating clearly. APA style and writing mechanics need serious attention.4.0 ptsTotal Points: 20.0PreviousNext

To prepare for the Discussion: Read this week’s course text chapters. Consider the roles marketing plays in firms and the two essential elements of a marketing strategy: a target market and a marketing mix.Read the Comstock, Gulati, and Liguori (2010) article.After reviewing the Readings, select a company that currently operates domestically in the United States or your home country.Consider the marketing strategies the company you selected can employ to grow its market share in the United States.Then, consider whether the company should use the same marketing strategy or a different one to gain market share in an international market.I. Prepare the following: A brief description of the company you selected, including its products or services and the market or markets it serves.Describe two marketing strategies that firms can select for growing their market share domestically.Explain which of the two marketing strategies you selected should be adopted by your chosen company to continue its growth in its current domestic market and explain why this strategy would be effective.Explain whether the company should use this same marketing strategy to grow internationally or into other markets or regions or whether it needs to employ a different one.Give an example of how the marketing strategy (or strategies) you have selected would apply in the domestic and international context. Provide a rationale to support your conclusions.II. Prepare a list describing two activities that you did over a weekend, along with the following: Describe any products or services you used or purchased to engage in these activities and the brand used or purchased.For which of these products do you think the brand was the most important influence in your choice? Explain your position.ReferencesPerreault Jr., W. D., Cannon, J. P., & McCarthy, E. J. (2014). Basic marketing: A marketing strategy planning approach (19th ed.). New York, NY: McGraw-Hill.Chapter 1, “Marketing’s Value to Consumers, Firms, and Society” (pp. 2–29) Chapter 2, “Marketing Strategy Planning” (pp. 30–55) Comstock, B., Gulati, R., & Liguori, S. (2010). Unleashing the power of marketing. Harvard Business Review, 88(10), 90–98.