I will pay $10.00 BRM/353

Sigchi4life
Category:
Marketing
Price: $10 USD

Question description

Visit a retailer and observe customer reaction to different products and brands.

Selecta product and brand to serve as the basis of this assignment. The product can be a service or a tangible product.

Writea 1,050- to 1,400-word paper addressing the following questions:

  • Why did you select this product for the basis for this assignment?
  • How did customers react to the product and its brand in the store?
  • What features does the product have?
  • How was the product displayed?
  • How was the product merchandised?
  • How does the product fit into the store's brand?
  • How does the product's brand compare to other brands of the same types of product?
  • What is the relationship between the product and its brand? How do they influence each other?
  • Are there other products offered by your selected brand? Is the overall brand managed differently than the product? Explain how.

Formatyour paper consistent with APA guidelines, which includes a title page and introduction and conclusion paragraphs. Also, be sure to properly cite at least two different references and use subject headers.

Clickthe Assignment Files tab to submit your assignment.


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