Timberland’s CEO on Standing Up to 65,000 Angry Activists

timer Asked: Mar 18th, 2015

Question description

300 words mimimum. 

Please read the article, “Timberland’s CEO  on Standing Up to 65,000 Angry Activists.” 

The article describes how the CEO of Timberland, Jeff Swartz, responded to the public when his company faced a sort of crisis situation.

1. What were the different "audiences" Swartz had to respond to in this situation?

2. As you read through the experience that Swartz had in constructing business correspondence in his situation with Timberland, consider three concepts from chapters 1, 2, and 3 from your textbook, Business Communication for Success,that he applied. 

Mention each concept, the page(s) from which it comes in the textbook, and how Swartz followed (or perhaps did not follow) the concept.

This is the article: http://eds.a.ebscohost.com.ezproxy.umuc.edu/eds/pdfviewer/pdfviewer?vid=1&sid=f309d7b1-d6da-4ec1-bf76-2c61247a4b62%40sessionmgr4002&hid=4102

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