services marketing course need help

User Generated

Shwvelbmb

Business Finance

Description

Create a service blueprint for the Azure River Tubers.  A description of the Azure River Tubers service and a blank service blueprint are available under the course documents content heading. 

Azure River Tubers.docx 

Service Blueprint Empty.docx 

Unformatted Attachment Preview

Azure River Tubers Azure River Tubers (Tubers), which has an exclusive concession agreement with the State Department of Natural Resources, offers tubing trips down the Azure River from Scenic Bend to Lookout Bridge, a distance of 12 miles. The Azure River is located about 15 miles south of Capitol City and runs through a series of canyons. The journey offers outstanding views and the chance to enjoy an undeveloped and unspoiled natural environment. Most customers are college students and young adults from Capitol City who enjoy spending an afternoon in the sun floating down the scenic Azure River. Because it is hot and sunny, customers need to be prepared. They are advised by Tubers in its brochures, advertisements and website to bring sunscreen, hats and long-sleeved shirts to wear over their bathing suits. Many tubers forget at least one of these essential items. The Tubers Rental Shack at the river stocks a complete line of accessories for anyone who has forgotten something. Customers start their journey down the Azure River at Scenic Bend, where they park their vehicles in a parking lot owned and maintained by Tubers. Parking costs $5 for all day, but is free for those who spend at least $20 in the Tubers Rental Shack. Before they begin their tubing trip, customers must rent a tube at the Tubers Rental Shack. Tubers inventories over 200 tubes in a backroom of the rental shack. Two college students work there part-time, filling the tubes with air and maintaining them. Each tube is checked for air pressure and leaks before it is rented to a customer. Customers can either bring their own refreshments or buy food and drink from the Tubers Rental Shack. In addition, Tubers will sell or rent small floating coolers to keep snacks cold. The coolers can be attached to a tube with a hooked rope. Many tubers like to stop during the trip and go ashore. They have picnics, swim and enjoy the scenery. At the end of the 3-4 hour trip, customers arrive at Lookout Bridge, where they exit the river. If they wish, they can take a shower at the Tubers Deck House next to the bridge. A Tubers van takes them back to their vehicles at Scenic Bend where they started. SERVICE BLUEPRINT Physical Evidence Customer Actions Line of interaction Employee Actions (onstage/ visible) Line of visibility Employee Actions (backstage/ invisible) Line of internal interaction Support Processes
Purchase answer to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer


Anonymous
Very useful material for studying!

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Related Tags