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MMC 3407 Rasmussen University W11 Visual Communication Presentation
Deliverable 4 - Visually Persuading Your Viewer
Scenario
You are a visual communication expert for a company that creates ...
MMC 3407 Rasmussen University W11 Visual Communication Presentation
Deliverable 4 - Visually Persuading Your Viewer
Scenario
You are a visual communication expert for a company that creates and maintains websites for large businesses and organizations. They called a meeting a few days ago to bring various departments together for a "think tank" session. The goal of this session was to update the images and visual elements on the website of your newest client: a large medical facility's website. Currently, they are using the same website images across all websites in the following American locations: New York City, Miami, Phoenix, and Denver.
As the meeting progressed, several people posed several situational conversations. You took careful notes during the meeting, and as you review them at home, you decide to create a video to address all the issues discussed.
In less than seven minutes, your video will outline the importance of using cultural familiarity, perspective framing, and emotional appeal in order to visually persuade viewers in all of these different locations. For clarity, you decide to include specific visual images and examples that could replace current website images for each situation. During the video, you plan to include audio explanations to prove your points to the other "think tank" members.
You review the situational conversation notes:
Carol asks: "Why can't we just use the same images that are already being used for all the different locations? All the images of the medical staff look American enough."
Daniel states: "Let's use images of families in all of the images that scroll through the main website page. That will catch everyone's eye-everyone has a family somewhere."
Caleb questions: "The pictures we use should all be outdoors and of people having fun. Isn't that what all patients want to see when they visit the medical facilities website?"
Heather states: "Maybe we should think like the potential patients that might visit this website. What would those patients want to see regarding this facility?"
Samuel asks: "How can we use images to get people to feel like they will get better, or experience a miracle, or receive better treatment here than at some other facility?"
Instructions
The presentation must include a visual and an audio recording using Screencast-O-Matic®, a free audio recording software compatible with PC and MAC computers.
Draft business development plan for your company (Lush, Ltd.)
You will submit the last portion of your draft business development plan for your company, covering the specific opportuni ...
Draft business development plan for your company (Lush, Ltd.)
You will submit the last portion of your draft business development plan for your company, covering the specific opportunity assessment along with the trends
and discussion on sustainability. This plan will be based on the results of Milestones One and Two in that it will consider that past forces of market change and
the current capabilities and limitations of the company. This plan will align the company’s efforts to exploiting intrapreneurial opportunities as well as
entrepreneurial opportunities, depending on the company’s capabilities. The plan should reflect consideration of potential future impacts on these plans such as
changes in the economy, market position, technology innovation, or sociopolitical factors.
Specifically, the following critical elements must be addressed:
A. Entrepreneurial Opportunities: Develop a list of entrepreneurial opportunities outside the confines of the company you selected. Each opportunity in
your list should have supporting rationale based on your market domain evaluation and PEST analysis.
B. Entrepreneurial Assessment: Select one entrepreneurial opportunity from your list to assess. How viable is the opportunity? Your response should be
supported with evidence from your market domain evaluation and PEST analysis.
C. Trends: Evaluate key trends affecting the global business environment of your selected market domain. These could be geographic, political, or societal
trends, or they could be trends specific to your market domain.
D. Impact on Opportunities: Determine how these trends will impact the development of your selected intrapreneurial and entrepreneurial opportunities.
E. Impact on Sustainability: Determine how these trends will affect the sustainability of your selected company. Which trends could be used to improve
sustainable business operations?
Guidelines forSubmission: Your paper must be submitted as an 8-10-page APA-style Word document with double spacing, not counting the cover page and
reference page. It must be in 12-point Times New Roman font, with one-inch margins and at least three authoritative sources cited in APA format.
2 pages
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Imagine that two focus groups have been conducted in an Asian American and immigrant community in a large urban city. The rationale of conducting the qualitative study was because it has been noted that many Asian Americans and immigrants are reluctant to seek mental health services. To further understand this issue, service providers including social workers, counselors, doctors, and nurses were recruited to discuss the barriers in implementing mental health services targeted to Asian Americans and immigrants. After the focus groups were transcribed, two research assistants were hired to conduct a content analysis of the transcripts. Refer to the Week 5 Handout: Content Analysis of Focus Groups. As the social worker, you have been asked to analyze the focus group data and are charged with working with an advisory board in the community to formulate social work practice recommendations using the ecological model. To prepare for this Assignment, review Week 5 Handout: Content Analysis of Focus Groups. Submit a 3-4-page report of the following: (My culture is African American) Discuss the themes found in the Week 5 Handout: Content Analysis of Focus Groups. Based on this data, what is your analysis of the current barriers to services?Create two social work recommendations to address a current barrier and explain how the recommendation proposed addresses the findings.Discuss how you would collaborate with the research stakeholders (e.g. service providers and community members) to ensure that the data are interpreted accurately and that the practice recommendations made will be culturally appropriate. Critically reflect on your own culture and explain how your cultural values and beliefs may have influenced how you interpreted the focus group data. What specific cultural knowledge do you think you need to obtain to conduct culturally sensitive research with this group? Support the assignment with references using assigned readings and/or additional scholarly literature. Reference Week 5 Handout: Content Analysis of Focus Groups.Please use prior references I have sent for this class week 5 discussion questions or other peer reviewed references.
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Most Popular Content
MMC 3407 Rasmussen University W11 Visual Communication Presentation
Deliverable 4 - Visually Persuading Your Viewer
Scenario
You are a visual communication expert for a company that creates ...
MMC 3407 Rasmussen University W11 Visual Communication Presentation
Deliverable 4 - Visually Persuading Your Viewer
Scenario
You are a visual communication expert for a company that creates and maintains websites for large businesses and organizations. They called a meeting a few days ago to bring various departments together for a "think tank" session. The goal of this session was to update the images and visual elements on the website of your newest client: a large medical facility's website. Currently, they are using the same website images across all websites in the following American locations: New York City, Miami, Phoenix, and Denver.
As the meeting progressed, several people posed several situational conversations. You took careful notes during the meeting, and as you review them at home, you decide to create a video to address all the issues discussed.
In less than seven minutes, your video will outline the importance of using cultural familiarity, perspective framing, and emotional appeal in order to visually persuade viewers in all of these different locations. For clarity, you decide to include specific visual images and examples that could replace current website images for each situation. During the video, you plan to include audio explanations to prove your points to the other "think tank" members.
You review the situational conversation notes:
Carol asks: "Why can't we just use the same images that are already being used for all the different locations? All the images of the medical staff look American enough."
Daniel states: "Let's use images of families in all of the images that scroll through the main website page. That will catch everyone's eye-everyone has a family somewhere."
Caleb questions: "The pictures we use should all be outdoors and of people having fun. Isn't that what all patients want to see when they visit the medical facilities website?"
Heather states: "Maybe we should think like the potential patients that might visit this website. What would those patients want to see regarding this facility?"
Samuel asks: "How can we use images to get people to feel like they will get better, or experience a miracle, or receive better treatment here than at some other facility?"
Instructions
The presentation must include a visual and an audio recording using Screencast-O-Matic®, a free audio recording software compatible with PC and MAC computers.
Draft business development plan for your company (Lush, Ltd.)
You will submit the last portion of your draft business development plan for your company, covering the specific opportuni ...
Draft business development plan for your company (Lush, Ltd.)
You will submit the last portion of your draft business development plan for your company, covering the specific opportunity assessment along with the trends
and discussion on sustainability. This plan will be based on the results of Milestones One and Two in that it will consider that past forces of market change and
the current capabilities and limitations of the company. This plan will align the company’s efforts to exploiting intrapreneurial opportunities as well as
entrepreneurial opportunities, depending on the company’s capabilities. The plan should reflect consideration of potential future impacts on these plans such as
changes in the economy, market position, technology innovation, or sociopolitical factors.
Specifically, the following critical elements must be addressed:
A. Entrepreneurial Opportunities: Develop a list of entrepreneurial opportunities outside the confines of the company you selected. Each opportunity in
your list should have supporting rationale based on your market domain evaluation and PEST analysis.
B. Entrepreneurial Assessment: Select one entrepreneurial opportunity from your list to assess. How viable is the opportunity? Your response should be
supported with evidence from your market domain evaluation and PEST analysis.
C. Trends: Evaluate key trends affecting the global business environment of your selected market domain. These could be geographic, political, or societal
trends, or they could be trends specific to your market domain.
D. Impact on Opportunities: Determine how these trends will impact the development of your selected intrapreneurial and entrepreneurial opportunities.
E. Impact on Sustainability: Determine how these trends will affect the sustainability of your selected company. Which trends could be used to improve
sustainable business operations?
Guidelines forSubmission: Your paper must be submitted as an 8-10-page APA-style Word document with double spacing, not counting the cover page and
reference page. It must be in 12-point Times New Roman font, with one-inch margins and at least three authoritative sources cited in APA format.
2 pages
Post Reply
For the longest time, since the invention of the internet, customers have always been strained to pay service providers an ...
Post Reply
For the longest time, since the invention of the internet, customers have always been strained to pay service providers and content providers to ...
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Describe the movement of an atom of nitrogen from the leaf of a plant, through the process of decomposition, and back into ...
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Describe the movement of an atom of nitrogen from the leaf of a plant, through the process of decomposition, and back into the root of another plant.Your response should be at least 200 words in length.
SOCW6311 Walden Wk 5 Analyzing Focus Group Findings Asian Americans Paper
Imagine that two focus groups have been conducted in an Asian American and immigrant community in a large urban city. The ...
SOCW6311 Walden Wk 5 Analyzing Focus Group Findings Asian Americans Paper
Imagine that two focus groups have been conducted in an Asian American and immigrant community in a large urban city. The rationale of conducting the qualitative study was because it has been noted that many Asian Americans and immigrants are reluctant to seek mental health services. To further understand this issue, service providers including social workers, counselors, doctors, and nurses were recruited to discuss the barriers in implementing mental health services targeted to Asian Americans and immigrants. After the focus groups were transcribed, two research assistants were hired to conduct a content analysis of the transcripts. Refer to the Week 5 Handout: Content Analysis of Focus Groups. As the social worker, you have been asked to analyze the focus group data and are charged with working with an advisory board in the community to formulate social work practice recommendations using the ecological model. To prepare for this Assignment, review Week 5 Handout: Content Analysis of Focus Groups. Submit a 3-4-page report of the following: (My culture is African American) Discuss the themes found in the Week 5 Handout: Content Analysis of Focus Groups. Based on this data, what is your analysis of the current barriers to services?Create two social work recommendations to address a current barrier and explain how the recommendation proposed addresses the findings.Discuss how you would collaborate with the research stakeholders (e.g. service providers and community members) to ensure that the data are interpreted accurately and that the practice recommendations made will be culturally appropriate. Critically reflect on your own culture and explain how your cultural values and beliefs may have influenced how you interpreted the focus group data. What specific cultural knowledge do you think you need to obtain to conduct culturally sensitive research with this group? Support the assignment with references using assigned readings and/or additional scholarly literature. Reference Week 5 Handout: Content Analysis of Focus Groups.Please use prior references I have sent for this class week 5 discussion questions or other peer reviewed references.
7 pages
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