HW 7 - Segmentation AnalysisThe tables in the attached file show a cross-tabulation of frequent -flier mileage categories (high, med, low) by Age-category (younger, older). A travel offer was made to 5000 people in the analytic sample•Table 1 shows the counts of the 5000 people in the analytic sample.•Table 2 shows the counts as a percentage of the 5000 people in the analytic sample•Table 3 shows the number of orders placed for the travel offer.•Table 4 shows the response rate for the travel offerHW:1.Create a new table showing indexes of observed response rates, relative to the overall rate. Then based on the index table you created, create 3 segments labeled as follows (if nec., refer to textbook chapter 7, and slides from week 3, for a refresher on Indexes)2.Segments: Yes (index >= 120), Maybe (index between 100-120), No (index <=100)3.If the entire customer file is 100,000 customers, how many customers are there in each of the “Yes”, “Maybe”, and “No” categories?4.What might be the observed response rate for the “Yes” segment that you want to market to?5.Past marketing efforts (before this new segmentation) showed an overall response rate of 5.24%. If new offers are to be sent and targeted to the “Yes” segment, what is the expected response rate for the “Yes” segment? And what is the response rate index?6. How many orders to the travel offer would you expect? Attached excel is the file of cross-tabulation of frequent -flier mileage categories. Attached slides(week8) is the related contents weekly slides. Please see the slides first and then do the chart for the highest accurate.

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Qualitative Data Analysis 250-400 word for each part in APA format required. Scholarly peer-reviewed references required within the last five years.Books from Google Scholar are not accepted as peer-reviewed material Part 1 Suppose you are interested in the behaviors of physicians that have high ratings of patient satisfaction. The research goal is to identify the behaviors in the natural clinical settings of these successful physicians so that these behaviors can be built into the curricula of medical preparation programs. The main data were collected by the video recording of five randomly selected physician-patient encounters from 10 physicians who have been rated highly by patients in a reliable satisfaction survey. Assume that you reviewed the literature on physician communication skills as a major component of patient satisfaction. Based on this idea, what might be some of the initial codes that you could use to label the data units? How would you justify this set of codes in your research report? Part 2 Suppose you are interested in the behaviors of physicians that have high ratings of patient satisfaction. The research goal is to identify the behaviors in the natural clinical settings of these successful physicians so that these behaviors can be built into the curricula of medical preparation programs. The main data were collected by the video recording of five randomly selected physician-patient encounters from 10 physicians who have been rated highly by patients in a reliable satisfaction survey. Assume that you reviewed the literature on physician communication skills as a major component of patient satisfaction. Based on this idea, what might be some of the initial codes that you could use to label the data units? How would you justify this set of codes in your research report?